Nibbler SEO audit for www.amazon.co.uk
Summary
Overall6.3
The overall score for this website.
Accessibility7.2
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience5.4
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing4.0
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology6.6
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 16:48 on 26 Mar 2024 (GMT).
Top priorities for website improvement
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Check how the website looks using a mobile and consider adding mobile and tablet styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect. (read more)
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Printability0.0
0% of pages are optimised for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimised pages
Page Print www.amazon.co.uk/ Not detected www.amazon.co.uk/.../display.html?nodeId=201890250&ref_=footer_cookies_notice Not detected www.amazon.co.uk/cookieprefs?ref_=ya_d_l_cookie_prefs Not detected www.amazon.co.uk/.../partners Not detected www.amazon.co.uk/.../display.html?nodeId=201909010&ref_=footer_privacy Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
| Media | Min width | Max width | CSS file |
| all | - | 1239px | images-eu.ssl-images-amazon.com/.../4171sdbgqbL.css?AUIClients/AmazonGatewayAuiAssets |
| all | - | 1000px | m.media-amazon.com/.../01EPRPxdqPL.css?AUIClients/PRIVCONAssets-spConsentBanner |
| all | - | 767px | www.amazon.co.uk/ |
| all | 768px | 919px | www.amazon.co.uk/ |
| all | 1240px | - | www.amazon.co.uk/ |
| all | - | 1239px | www.amazon.co.uk/ |
| all | - | 1239px | www.amazon.co.uk/ |
URL format4.4
3 URLs are less than ideal
- 3 URLs are particularly hard to type or remember.
- Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.
- 3 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
- Remove or reduce the number of query parameters in URLs. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
- 2 URLs include a file extension.
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
- 40.0% of URLs include an ID query parameter (e.g. www.example.com?sessionid=1234).
- Avoid use of any query parameter ending in id, e.g. 'sessionid;' Google explicitly states that it will not include pages with this format in their index. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Meta tags5.2
This is how this website will look in Google search listings:
Amazon.co.uk: Low Prices in Electronics, Books, Sports Equipment & ...
www.amazon.co.uk/
Sign up to Amazon Prime for unlimited free delivery. Low prices at Amazon on digital cameras, MP3, sports, books, music, DVDs, video games, home & garden and much ...
- All pages include at least some metadata, but only 40.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Pages with no meta description
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.amazon.co.uk/ | description | Sign up to Amazon Prime for unlimited free delivery. Low prices at Amazon on digital cameras, MP3, sports, books, music, DVDs, video games, home & garden and much more. |
| www.amazon.co.uk/ | keywords | digital camera, LCD TV, books, DVD, low prices, video games, pc games, software, electronics, home, garden, video, amazon |
| www.amazon.co.uk/ | nositelinkssearchbox | |
| www.amazon.co.uk/ | google-site-verification | 0av-rdTjNpaa3p3RQn2NosWTkVHJfXXWD0i2RzdKeKc |
| www.amazon.co.uk/ | twitter:card | |
| www.amazon.co.uk/ | twitter:site:id | |
| www.amazon.co.uk/ | msvalidate.01 | 3C8D6512B1E530046DE0569BA27093F3 |
| www.amazon.co.uk/ | encrypted-slate-token | AnYxfjFDh+hLuh9wAKSY9w1ZVJYypSU0FKBAC9EUnt/uqkdZ6sFLFaTt/6veNuBdxNqF4jBt2EodAJXp/3BKAVg7xqraMvhqJkpOWE95cHdK3oTxtU1DEUXMbALCp/ax41q/Ybq3/gmj+t/e2lLoN7eTl9Jrs/YH3a9R2IfkTRXIcuZbqMfOGOUPbv9jtpkq46PslfdYL40bn3+fzPTx6P/AnrC6XVmJNO5ZneoQE1Cq69zqocKK+JnnbBrAE7hp7e907hylbSahrKhV |
| www.amazon.co.uk/.../display.html?nodeId=201890250&ref_=footer_cookies_notice | description | Last changed on 09 September 2020. |
| www.amazon.co.uk/.../display.html?nodeId=201890250&ref_=footer_cookies_notice | encrypted-slate-token | AnYxIKIkQWCGxp2Ke07iZU8NpstrBc7TXgPiNS6w3LHtsVcHjFK1Wz2SuEfuZoTZrMZanH3iq4bgZbeAgqmlNHbkbHkJqcZHvK4NFaxyvhzXCWtwo71uI9DOE+r9mD3dIgKV5sWxDio2fWksj5GORqz/nHT/UpCq1ZPnaZW1TIvzSe2W09lp5/BpvoY7KYkyroBvOpsdkqkz8eK+lgCAdxSFQ8QMpJmLf9T/6yxj87IzGhem97m3B1qwXyEGU/+vH4StoYKuzq0cEnF4xQ== |
| www.amazon.co.uk/cookieprefs?ref_=ya_d_l_cookie_prefs | encrypted-slate-token | AnYxFgALYvJ4y/5kbyO56xUufPDhWYNjpoGC6hC6qSwzpcMlE2/5ezVEHF57RNcAxEQNb3UiY1BDWbdTtVw5JkgKMTxC+ASPZbqJzL1OjNTEqiSak/4LX/akUCYjuP1r93XN3rYtkiYXw3Z3VZd17iRVqrnRZSBeSI+j4g8/EL9P3IgcSNhnqPmMrRrySI4fNbcBF6CwAM3ruNSMZqQ2Odz/E0BOoxbddzgPI7BKn73TgTbKA/pg7vBNTZhBAaIrZOYzFh9XpdnYQV3dYQ== |
| www.amazon.co.uk/.../partners | encrypted-slate-token | AnYxmAklh68/QB6slZ1jRew/TleoQMy5aD47Bs2UNHbl7C3iKm3TG2kPulG0WfihRCwQoF3qYz33z/MN4b7pXeDRmKUQCmvpmddQaiUxdpu7v8S0TAwBzF7yXTiZMQBaquvNWArIy8488xbJJ+FZa/3cVVFXTSsovSGsIa69ifs0MpSetdUuwjn6/V8lJji5L1dwj19Mvh7sd7xqtZ08os0SbH2W9fbqODq8NpPLXRcD5Lt5n3NcTXyBR/qJjIzy44NZZhOwn+9JMdKvVbM= |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.amazon.co.uk/ | x-dns-prefetch-control | on |
| www.amazon.co.uk/ | content-type | text/html; charset=UTF-8 |
| www.amazon.co.uk/.../display.html?nodeId=201890250&ref_=footer_cookies_notice | x-dns-prefetch-control | on |
| www.amazon.co.uk/cookieprefs?ref_=ya_d_l_cookie_prefs | x-dns-prefetch-control | on |
| www.amazon.co.uk/.../partners | x-dns-prefetch-control | on |
| www.amazon.co.uk/.../display.html?nodeId=201909010&ref_=footer_privacy | Content-Type | text/html;charset=UTF-8 |
Mobile5.8
- Some pages (40.0%) of this website appear to be optimised for viewing on a mobile phone or tablet (using CSS media queries). It is important to make sure your content is optimised for a wide range of devices as a growing percentage of web browsing is done on phones and tablets.
- Check how the website looks using a mobile and consider adding mobile and tablet styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect.
Device optimised pages
Page Mobile Tablet Viewport www.amazon.co.uk/ Detected Detected Not detected www.amazon.co.uk/.../display.html?nodeId=201890250&ref_=footer_cookies_notice Detected Detected Not detected www.amazon.co.uk/cookieprefs?ref_=ya_d_l_cookie_prefs Not detected Not detected Not detected www.amazon.co.uk/.../partners Not detected Not detected Not detected www.amazon.co.uk/.../display.html?nodeId=201909010&ref_=footer_privacy Not detected Not detected Not detected
- Check how the website looks using a mobile and consider adding mobile and tablet styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect.
Media specific CSS detected
| Media | Min width | Max width | CSS file |
| all | - | 1239px | images-eu.ssl-images-amazon.com/.../4171sdbgqbL.css?AUIClients/AmazonGatewayAuiAssets |
| all | - | 1000px | m.media-amazon.com/.../01EPRPxdqPL.css?AUIClients/PRIVCONAssets-spConsentBanner |
| all | - | 767px | www.amazon.co.uk/ |
| all | 768px | 919px | www.amazon.co.uk/ |
| all | 1240px | - | www.amazon.co.uk/ |
| all | - | 1239px | www.amazon.co.uk/ |
| all | - | 1239px | www.amazon.co.uk/ |
Headings6.0
- A significant amount (20.0%) of pages do not use defined headings. This means that users and search engines may find it harder to determine the content of this website's pages. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Server behaviour6.3
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website returns GZIP encoded content even if the client does not support compression. GZIP compression is good because it is widely supported and reduces the load time of a web page. However, some devices and web crawlers might not support GZIP compression so your website should obey the accept-encoding HTTP header.
- Ensure GZIP compressed content is only returned when the client sends the accept-encoding: gzip header.
- One page of this website uses a temporary (HTTP 302) redirect between its URL with/without trailing slash. This is OK, but using a permanent (HTTP 301) redirect for this page would be better.
- Change temporary (302) redirects to permanent (301) redirects.
Pages with 302 redirect
Tested page Alternate www.amazon.co.uk/.../partners www.amazon.co.uk/privacyprefs/.../
- Change temporary (302) redirects to permanent (301) redirects.
- One page of this website returns page content with or without a trailing slash on its URL. Search engines might see these as separate pages with duplicate content which they could penalise for.
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
Duplicate pages
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
- One page of this website returns page content with or without a trailing slash on its URL, but it uses a canonical tag to denote the correct versions. This is usually ideal, as search engines will know which version to index, but there are links on this website which point to the non canonical version.
- Make sure all internal links to this page go to the canonical version.
Incorrectly linked pages
- Make sure all internal links to this page go to the canonical version.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://amazon.co.uk to http://www.amazon.co.uk. This is ideal.
Internal links7.1
- 17 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL www.amazon.co.uk/.../...&pd_rd_r=059f27b1-2a68-499f-859a-9513a48b43f9 £18.67 and underEnds in Super Sparrow Stainless Steel Water Bottle - 350ml / 500ml / 620ml / 750ml / 1000ml - Vacuum Insulated Metal Water Bottle - Standard Mouth Flask - BPA Free - Straw Water Bottle for Work, Gym, Travel, Sports www.amazon.co.uk/ www.amazon.co.uk/.../...&pd_rd_r=059f27b1-2a68-499f-859a-9513a48b43f9 26% offEnds in £16.91£16.91Was: £22.99£22.9912V/24V 8Amp Car Battery Charger, Automatic Smart Battery Charger with Temperature Compensation, Intelligent Charges, Repairs, Maintains Lead Acid Batteries, Car, Motorcycle, Boat Mower Battery www.amazon.co.uk/ www.amazon.co.uk/.../...&pd_rd_r=059f27b1-2a68-499f-859a-9513a48b43f9 15% offEnds in £8.49£8.49Was: £9.99£9.99KINREECELL Rechargeable AA Batteries, Ni-MH Double A Solar Batteries True Capacity 1.2V Pre-Charged for Solar Lights, String Lights, Solar Pathway Lights (AA-600mAh-12pack) www.amazon.co.uk/ www.amazon.co.uk/.../...&pd_rd_r=059f27b1-2a68-499f-859a-9513a48b43f9 15% offEnds in £13.56£13.56RRP: £15.95£15.95Professional Leather Hole Puncher – Leather Punch Tool for Belts, Watch Bands, Handbag Straps and More – Precision Multi-Size Fabric & Leather Hole Puncher for Crafts & Easy DIY Belt Holes www.amazon.co.uk/ www.amazon.co.uk/.../...&pd_rd_r=059f27b1-2a68-499f-859a-9513a48b43f9 29% offLimited time deal£8.49£8.49RRP: £11.99£11.99Lepro E14 LED Light Bulb, Small Edison Screw SES Candle Bulbs, 4.9W 470lm, 40W Equivalent E14 Bulb, Warm White 2700K E14 LED Bulb, Energy Saving Candle Light Bulbs, Non-dimmable, Pack of 6 www.amazon.co.uk/ www.amazon.co.uk/.../...&pd_rd_r=059f27b1-2a68-499f-859a-9513a48b43f9 41% offEnds in £19.99£19.99RRP: £33.99£33.99Alphamount TV Wall Bracket for Most 26-60 inch LED LCD Flat and Curved TVs up to 35kg, Sturdy TV Wall Mount with Tilt Swivel Extension, Max VESA 400x400mm, APPIMF7-E www.amazon.co.uk/ www.amazon.co.uk/.../...&pd_rd_r=059f27b1-2a68-499f-859a-9513a48b43f9 37% offEnds in £14.42£14.42RRP: £22.99£22.99PERLESMITH TV Wall Bracket for Most 13-42 Inch TVs, 20kg Weight Capacity Max VESA 200x200mm, Solid and Sturdy TV Mount with Swivel Tilt Level Tool and Cable Ties PSSFK1-E www.amazon.co.uk/ www.amazon.co.uk/.../...&pd_rd_r=059f27b1-2a68-499f-859a-9513a48b43f9 Up to 27% offEnds in ETRONIK WETRONIK Weekender Overnight Bag for Women, Large Travel Duffle Bag with Shoe Compartment & Wet Pocket,eekender Overnight Bag for Women, Large Travel Duffle Bag with Shoe Compartment www.amazon.co.uk/ www.amazon.co.uk/.../...&pd_rd_r=059f27b1-2a68-499f-859a-9513a48b43f9 Up to 18% offEnds in MeMoreCool Roll Up Floor Mattress, 10cm Thick Portable Futon Mattress, High Density Foam Foldable Mattress, Folding Guest Bed Sleep Firm Mattress for Travel, Car Tent, Single, Double www.amazon.co.uk/ www.amazon.co.uk/.../...&pd_rd_r=059f27b1-2a68-499f-859a-9513a48b43f9 15% offEnds in £110.49£110.49Was: £129.99£129.994K Dash Cam Front and Rear with Apple Carplay Android Auto, 6.25 Inch Carplay Screen with 1080P Backup Camera, Carplay Display with Loop Recording/Bluetooth/GPS/Siri/Google/Mirror Link/AUX/FM/64G SD www.amazon.co.uk/ www.amazon.co.uk/.../...&pd_rd_r=059f27b1-2a68-499f-859a-9513a48b43f9 15% offEnds in £64.59£64.59Was: £75.99£75.99OutdoorMaster Padded Golf Travel Bag with Reinforced Wheels, 900D Heavy Duty Oxford Wear-Resistant and Waterproof Golf Travel Case, Soft-Sided Golf Club Bag, Shoes and Accessories Compartment www.amazon.co.uk/ www.amazon.co.uk/.../...&pd_rd_r=059f27b1-2a68-499f-859a-9513a48b43f9 Up to 33% offEnds in Laser Distance Meter 100M/328ft, Mileseey by RockSeed IP54 Laser Measure with 2 Bubble Levels,Portable Laser Rangefinder Digital Distance Meter with 4 Line LCD Display and Big Clear Backlight www.amazon.co.uk/ www.amazon.co.uk/.../...&pd_rd_r=059f27b1-2a68-499f-859a-9513a48b43f9 40% offLimited time deal£119.99£119.99RRP: £199.99£199.99Sweety Fox Folding High Chair with Toy Arch - Highchair Adjustable Heights and Position - Baby High Chairs 6 Months Plus - High Chairs for Babies and Toddlers (Max 15kg) www.amazon.co.uk/ www.amazon.co.uk/.../...&pd_rd_r=059f27b1-2a68-499f-859a-9513a48b43f9 Up to 23% offEnds in wowttrelax Single Memory Foam Mattress, 6 Inch with Soft Fabric, Skin-friendly Mattress, Breathable Cover, 2 Layer for More Supportive, Medium Firm-3FT Mattress| 90x190x15cm, Black White www.amazon.co.uk/ www.amazon.co.uk/.../...&pd_rd_r=059f27b1-2a68-499f-859a-9513a48b43f9 20% offLimited time deal£111.99£111.99Was: £139.99£139.99AUTO-VOX Solar Powered Wireless Reversing Camera Kit, 3 Mins DIY Installation, Clear Image Backup Camera with IP68 Waterproof for Cars and Van www.amazon.co.uk/ www.amazon.co.uk/270 35% offEnds in £129.98£129.98RRP: £200.99£200.99【Auto Keystone & 270°Rotatable Stand】Mini Projector, 300 ANSI 5G WiFi Bluetooth Outdoor Portable Phone Projector 4K Full HD 1080P Supported, 200" Display Zoom Short Throw Projector for TV Stick/PS5 www.amazon.co.uk/ www.amazon.co.uk/.../...&pd_rd_r=059f27b1-2a68-499f-859a-9513a48b43f9 20% offEnds in £79.19£79.19RRP: £98.99£98.99COMOMY Stair Gate for Baby, Auto Close Dog Gates Indoor, Pressure Fit Child Safety Gate for Doorways Hallways, Extra Wide Tall Pet Gate with Door for the House www.amazon.co.uk/
- Consider shortening long anchor text.
- 55 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Amount of content8.7
Rendering Chart...
- This website has an average of 3,600 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
Images9.8
11% of images have a clearly defined size
12 images are being resized by the browser
- Most images (89.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 12 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Freshnessi
- Sorry, we couldn't determine when this website was last updated. This is usually because its web server isn't reporting this information and we couldn't find enough other dates in the content of pages.
All dates found
| Date | File | Source |
| 09/09/2020 | www.amazon.co.uk/.../display.html?nodeId=201890250&ref_=footer_cookies_notice | Body text |
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Nibbler tested the following pages
- https://www.amazon.co.uk/
- https://www.amazon.co.uk/gp/help/customer/display.html?nodeId=201890250&ref_=footer_cookies_notice
- https://www.amazon.co.uk/cookieprefs?ref_=ya_d_l_cookie_prefs
- https://www.amazon.co.uk/privacyprefs/retail/partners
- https://www.amazon.co.uk/gp/help/customer/display.html?nodeId=201909010&ref_=footer_privacy