Nibbler SEO audit for 97thfloor.com
Summary
Overall9.0
The overall score for this website.
Accessibility9.3
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.8
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing9.1
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology9.0
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 20:18 on 16 May 2024 (BST).
Top priorities for website improvement
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets. (read more)
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
Printability0.0
0% of pages are optimised for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimised pages
Page Print 97thfloor.com/ Not detected 97thfloor.com/about/ Not detected 97thfloor.com/careers/ Not detected 97thfloor.com/partnerships/ Not detected 97thfloor.com/resources/ Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Internal links5.7
- 42 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Meta tags8.4
This is how this website will look in Google search listings:
youtube-play
97thfloor.com/
97th Floor is an enterprise marketing agency that grows brands through advertising, SEO, content marketing & design. We're the partner you need to grow faster.
- All pages include at least some metadata, but only 80.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| 97thfloor.com/ | viewport | width=device-width, initial-scale=1.0 |
| 97thfloor.com/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| 97thfloor.com/ | description | 97th Floor is an enterprise marketing agency that grows brands through advertising, SEO, content marketing & design. We're the partner you need to grow faster. |
| 97thfloor.com/ | twitter:card | summary_large_image |
| 97thfloor.com/ | msapplication-tileimage | https://97thfloor.com/wp-content/uploads/2024/03/cropped-site_favicon_new-270x270.png |
| 97thfloor.com/about/ | viewport | width=device-width, initial-scale=1.0 |
| 97thfloor.com/about/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| 97thfloor.com/about/ | description | Founded and independently grown since 2005, we've dedicated ourselves to the pursuit of Great Marketing for brands we believe in. |
| 97thfloor.com/about/ | twitter:card | summary_large_image |
| 97thfloor.com/about/ | twitter:label1 | Est. reading time |
| 97thfloor.com/about/ | twitter:data1 | 11 minutes |
| 97thfloor.com/about/ | msapplication-tileimage | https://97thfloor.com/wp-content/uploads/2024/03/cropped-site_favicon_new-270x270.png |
| 97thfloor.com/careers/ | viewport | width=device-width, initial-scale=1.0 |
| 97thfloor.com/careers/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| 97thfloor.com/careers/ | description | We're dead-set on providing what you need to grow the greatest companies in the world and become an expert in marketing. |
| 97thfloor.com/careers/ | twitter:card | summary_large_image |
| 97thfloor.com/careers/ | twitter:label1 | Est. reading time |
| 97thfloor.com/careers/ | twitter:data1 | 10 minutes |
| 97thfloor.com/careers/ | msapplication-tileimage | https://97thfloor.com/wp-content/uploads/2024/03/cropped-site_favicon_new-270x270.png |
| 97thfloor.com/partnerships/ | viewport | width=device-width, initial-scale=1.0 |
| 97thfloor.com/partnerships/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| 97thfloor.com/partnerships/ | twitter:card | summary_large_image |
| 97thfloor.com/partnerships/ | msapplication-tileimage | https://97thfloor.com/wp-content/uploads/2024/03/cropped-site_favicon_new-270x270.png |
| 97thfloor.com/resources/ | viewport | width=device-width, initial-scale=1.0 |
| 97thfloor.com/resources/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| 97thfloor.com/resources/ | description | Get the latest and gain more confidence in your marketing role through our articles and playbooks, interviews, glossary, and bi-weekly newsletter. |
| 97thfloor.com/resources/ | twitter:card | summary_large_image |
| 97thfloor.com/resources/ | twitter:label1 | Est. reading time |
| 97thfloor.com/resources/ | twitter:data1 | 20 minutes |
| 97thfloor.com/resources/ | msapplication-tileimage | https://97thfloor.com/wp-content/uploads/2024/03/cropped-site_favicon_new-270x270.png |
Amount of content8.9
Rendering Chart...
- This website has an average of 570 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| 97thfloor.com/ | 3687 | 551 |
| 97thfloor.com/about/ | 4131 | 619 |
| 97thfloor.com/careers/ | 3264 | 491 |
| 97thfloor.com/partnerships/ | 3145 | 446 |
| 97thfloor.com/resources/ | 5304 | 742 |
Images9.9
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- One image is not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Non Web-Format Images
Image URL Format Page URL 97thfloor.com/.../photo-1593697821094-53ed19153f21-768x512.avif unknown
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behaviour10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://www.97thfloor.com to http://97thfloor.com. This is ideal.
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behaviour.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
Page headings detail
| URL | Heading | Level |
| 97thfloor.com/ | Achieve unprecedented growth | H1 |
| 97thfloor.com/ | through world-class | H1 |
| 97thfloor.com/ | Achieve unprecedented growth through world-class | H1 |
| 97thfloor.com/ | Our Approach | H1 |
| 97thfloor.com/ | The Requirementsof Great Marketing | H1 |
| 97thfloor.com/ | Latest Insights | H2 |
| 97thfloor.com/ | Latest Conversations | H2 |
| 97thfloor.com/ | Looking for an ordinary Marketing Agency? You’re on the wrong floor. | H2 |
| 97thfloor.com/ | We elevate well-fundedstartups, growth companies, and Fortune 500s | H2 |
| 97thfloor.com/ | Case Studies | H2 |
| 97thfloor.com/ | The Requirementsof Great Marketing | H2 |
| 97thfloor.com/ | Helping You Get WhereYou Want to Go | H2 |
| 97thfloor.com/ | Where Do We Go From Here? | H2 |
| 97thfloor.com/ | Know Who You're Working With | H2 |
| 97thfloor.com/ | Reintroducing 97th Floor: Our Identity, Positioning, and Promise | H3 |
| 97thfloor.com/ | Expert Roundtable: Predicting SEO's Future | H3 |
| 97thfloor.com/ | 54% | H3 |
| 97thfloor.com/ | Earned | H3 |
| 97thfloor.com/ | 1,107 | H3 |
| 97thfloor.com/ | 81% | H3 |
| 97thfloor.com/ | 47% | H3 |
| 97thfloor.com/ | 166% | H3 |
| 97thfloor.com/ | Jeremy Johnson | H5 |
| 97thfloor.com/ | Jonah-Kai Hancock | H5 |
| 97thfloor.com/ | Kate Evetts | H5 |
| 97thfloor.com/ | Acquired by Adobe | H5 |
| 97thfloor.com/ | Acquired by KORE Wireless | H5 |
| 97thfloor.com/ | Series B Funding | H5 |
| 97thfloor.com/ | Acquired by Symantec | H5 |
| 97thfloor.com/ | Series C Funding | H5 |
| 97thfloor.com/ | Acquired by DataRobot | H5 |
| 97thfloor.com/ | Acquired by Serta | H5 |
| 97thfloor.com/ | Series A Funding | H5 |
| 97thfloor.com/ | Acquired by Sage | H5 |
| 97thfloor.com/ | Series C Funding | H5 |
| 97thfloor.com/ | Series D Funding | H5 |
| 97thfloor.com/ | Series B Funding | H5 |
| 97thfloor.com/about/ | Elevating People and Brands We Believe In™ | H1 |
| 97thfloor.com/about/ | Mustafa Abou-Taleb | H1 |
| 97thfloor.com/about/ | Jonah-Kai Hancock | H1 |
| 97thfloor.com/about/ | Lisa Lopez | H1 |
| 97thfloor.com/about/ | Leadership in Marketing | H1 |
| 97thfloor.com/about/ | We Partner WithExtraordinary Brandsand People | H1 |
| 97thfloor.com/about/ | Latest Insights | H2 |
| 97thfloor.com/about/ | Latest Conversations | H2 |
| 97thfloor.com/about/ | Our Growth Story | H2 |
| 97thfloor.com/about/ | The Difference | H2 |
| 97thfloor.com/about/ | Leadership inMarketing | H2 |
| 97thfloor.com/about/ | We Partner With Extraordinary Brands and People | H2 |
| 97thfloor.com/about/ | More Ways We Elevate | H2 |
| 97thfloor.com/about/ | Reintroducing 97th Floor: Our Identity, Positioning, and Promise | H3 |
| 97thfloor.com/about/ | Expert Roundtable: Predicting SEO's Future | H3 |
| 97thfloor.com/about/ | 93% | H3 |
| 97thfloor.com/about/ | Client Retention Rate | H3 |
| 97thfloor.com/about/ | 120 | H3 |
| 97thfloor.com/about/ | Employees | H3 |
| 97thfloor.com/about/ | 84% | H3 |
| 97thfloor.com/about/ | Growth from Referrals | H3 |
| 97thfloor.com/about/ | Our clients have strong opinions about us. | H3 |
| 97thfloor.com/about/ | Mustafa Abou-Taleb | H5 |
| 97thfloor.com/about/ | Jonah-Kai Hancock | H5 |
| 97thfloor.com/about/ | Lisa Lopez | H5 |
| 97thfloor.com/careers/ | Careers at 97th Floor | H1 |
| 97thfloor.com/careers/ | What We Do | H1 |
| 97thfloor.com/careers/ | Clients | H1 |
| 97thfloor.com/careers/ | Clients | H1 |
| 97thfloor.com/careers/ | Clients | H1 |
| 97thfloor.com/careers/ | Clients | H1 |
| 97thfloor.com/careers/ | Clients | H1 |
| 97thfloor.com/careers/ | Latest Insights | H2 |
| 97thfloor.com/careers/ | Latest Conversations | H2 |
| 97thfloor.com/careers/ | What We Do | H2 |
| 97thfloor.com/careers/ | Why We Do It | H2 |
| 97thfloor.com/careers/ | Who We Do It For | H2 |
| 97thfloor.com/careers/ | What You Can Expect | H2 |
| 97thfloor.com/careers/ | Our Values | H2 |
| 97thfloor.com/careers/ | Reintroducing 97th Floor: Our Identity, Positioning, and Promise | H3 |
| 97thfloor.com/careers/ | Expert Roundtable: Predicting SEO's Future | H3 |
| 97thfloor.com/careers/ | Clients | H3 |
| 97thfloor.com/careers/ | Charity | H3 |
| 97thfloor.com/careers/ | Careers | H3 |
| 97thfloor.com/careers/ | Leadership | H3 |
| 97thfloor.com/careers/ | Legacy | H3 |
| 97thfloor.com/careers/ | TrustworthyCreativeIntentional | H3 |
| 97thfloor.com/partnerships/ | Becoming a Partner | H1 |
| 97thfloor.com/partnerships/ | We Partner WithExtraordinary Brandsand People | H1 |
| 97thfloor.com/partnerships/ | Latest Insights | H2 |
| 97thfloor.com/partnerships/ | Latest Conversations | H2 |
| 97thfloor.com/partnerships/ | We Partner With Great People and Brands. | H2 |
| 97thfloor.com/partnerships/ | Why Partner with 97th Floor? | H2 |
| 97thfloor.com/partnerships/ | Referral Partner Program | H2 |
| 97thfloor.com/partnerships/ | Software Partner Program | H2 |
| 97thfloor.com/partnerships/ | Let’s have a conversation. | H2 |
| 97thfloor.com/partnerships/ | Reintroducing 97th Floor: Our Identity, Positioning, and Promise | H3 |
| 97thfloor.com/partnerships/ | Expert Roundtable: Predicting SEO's Future | H3 |
| 97thfloor.com/resources/ | Resource Hub | H1 |
| 97thfloor.com/resources/ | SEO Article TitlePlaceholder | H1 |
| 97thfloor.com/resources/ | SEO Article TitlePlaceholder | H1 |
| 97thfloor.com/resources/ | SEO Article TitlePlaceholder | H1 |
| 97thfloor.com/resources/ | Expert Roundtable: Predicting SEO's Future | H1 |
| 97thfloor.com/resources/ | The Why and How of Customer Research Interviews | H1 |
| 97thfloor.com/resources/ | Ed Catmull (Pixar Founder): We've Got "Failure" All Wrong | H1 |
| 97thfloor.com/resources/ | Latest Insights | H2 |
| 97thfloor.com/resources/ | Latest Conversations | H2 |
| 97thfloor.com/resources/ | Reintroducing 97th Floor: Our Identity, Positioning, and Promise | H2 |
| 97thfloor.com/resources/ | Top 3 | H2 |
| 97thfloor.com/resources/ | Conversations | H2 |
| 97thfloor.com/resources/ | Top 3 | H2 |
| 97thfloor.com/resources/ | SEO | H2 |
| 97thfloor.com/resources/ | Advertising | H2 |
| 97thfloor.com/resources/ | Content | H2 |
| 97thfloor.com/resources/ | Design | H2 |
| 97thfloor.com/resources/ | Leadership | H2 |
| 97thfloor.com/resources/ | Campaigns | H2 |
| 97thfloor.com/resources/ | Industry News | H2 |
| 97thfloor.com/resources/ | About Us | H2 |
| 97thfloor.com/resources/ | Reintroducing 97th Floor: Our Identity, Positioning, and Promise | H3 |
| 97thfloor.com/resources/ | Expert Roundtable: Predicting SEO's Future | H3 |
| 97thfloor.com/resources/ | Expert Roundtable: Predicting SEO's Future | H3 |
| 97thfloor.com/resources/ | The Why and How of Customer Research Interviews | H3 |
| 97thfloor.com/resources/ | Ed Catmull (Pixar Founder): We've Got "Failure" All Wrong | H3 |
| 97thfloor.com/resources/ | Demystify Cybersecurity Marketing with 3 Persona-Driven Journey Maps | H3 |
| 97thfloor.com/resources/ | From Threads to Threats: Reddit Advertising in Cybersecurity | H3 |
| 97thfloor.com/resources/ | Podcast Strategies for Cybersecurity Marketers: Targeting the Right Airwaves | H3 |
| 97thfloor.com/resources/ | Reintroducing 97th Floor: Our Identity, Positioning, and Promise | H3 |
| 97thfloor.com/resources/ | The SEO’s Algorithm Emergency Response Guide | H3 |
| 97thfloor.com/resources/ | Delivering Value in One-Off Advertising Campaigns | H3 |
| 97thfloor.com/resources/ | 97th Floor: A Different Marketing Agency | H3 |
| 97thfloor.com/resources/ | Expert Roundtable: Predicting SEO's Future | H3 |
| 97thfloor.com/resources/ | The SEO Strategist's Playbook for Enterprise Sites | H3 |
| 97thfloor.com/resources/ | The Why and How of Customer Research Interviews | H3 |
| 97thfloor.com/resources/ | How True Leaders Transform a Marketing Department Into a Dream Team | H3 |
| 97thfloor.com/resources/ | Upper-Funnel Advertising in Cybersecurity: Analyzing 4 Outliers | H3 |
| 97thfloor.com/resources/ | WEBINAR: 3 Marketing Pillars Essential for Growth in Cybersecurity | H3 |
| 97thfloor.com/resources/ | Building Backlinks at Scale through Omni-Channel Campaigns | H3 |
| 97thfloor.com/resources/ | Building an SEO/Dev Collaboration that Moves SEO Forward | H3 |
| 97thfloor.com/resources/ | 3 Ways Enterprise SEOs Win Leadership Buy-In | H3 |
| 97thfloor.com/resources/ | Happy Holidays: #BehindEveryNumber | H3 |
| 97thfloor.com/resources/ | 8 Essential Lessons for C-Suite Marketing Leaders from Mastermind 2022 | H3 |
| 97thfloor.com/resources/ | Is Google a Dangerous Monopoly? | H3 |
| 97thfloor.com/resources/ | Pride Month: Celebrating Our LGBTQIA+ Voices | H3 |
| 97thfloor.com/resources/ | Conversion Rate Optimization Isn't What You Think | H3 |
| 97thfloor.com/resources/ | AI's Role in the Future of Content Marketing | H3 |
| 97thfloor.com/resources/ | SEO For Sites of Massive Scale | H3 |
| 97thfloor.com/resources/ | Ed Catmull (Pixar Founder): We've Got "Failure" All Wrong | H3 |
| 97thfloor.com/resources/ | The Pro Sports Playbook for Experiential Marketing | H3 |
| 97thfloor.com/resources/ | Introducing CharityLabs—97th Floor’s Charity Arm | H3 |
| 97thfloor.com/resources/ | It’s more than data: We're doing content marketing wrong | H3 |
| 97thfloor.com/resources/ | Fortune Favors the Boldest Brands | H3 |
| 97thfloor.com/resources/ | 5 Ways to Customize Stock Photography for Your Brand | H3 |
| 97thfloor.com/resources/ | Taylor Swift is the world's best content marketer | H3 |
| 97thfloor.com/resources/ | The UX Trifecta: Personas + CRO + Usability Testing | H3 |
| 97thfloor.com/resources/ | Google ditches third-party cookies, now what? | H3 |
| 97thfloor.com/resources/ | The SEO’s Algorithm Emergency Response Guide | H3 |
| 97thfloor.com/resources/ | Expert Roundtable: Predicting SEO's Future | H3 |
| 97thfloor.com/resources/ | Building Backlinks at Scale through Omni-Channel Campaigns | H3 |
| 97thfloor.com/resources/ | Building an SEO/Dev Collaboration that Moves SEO Forward | H3 |
| 97thfloor.com/resources/ | From Threads to Threats: Reddit Advertising in Cybersecurity | H3 |
| 97thfloor.com/resources/ | Podcast Strategies for Cybersecurity Marketers: Targeting the Right Airwaves | H3 |
| 97thfloor.com/resources/ | Delivering Value in One-Off Advertising Campaigns | H3 |
| 97thfloor.com/resources/ | Upper-Funnel Advertising in Cybersecurity: Analyzing 4 Outliers | H3 |
| 97thfloor.com/resources/ | Demystify Cybersecurity Marketing with 3 Persona-Driven Journey Maps | H3 |
| 97thfloor.com/resources/ | The Why and How of Customer Research Interviews | H3 |
| 97thfloor.com/resources/ | AI's Role in the Future of Content Marketing | H3 |
| 97thfloor.com/resources/ | The Pro Sports Playbook for Experiential Marketing | H3 |
| 97thfloor.com/resources/ | 5 Ways to Customize Stock Photography for Your Brand | H3 |
| 97thfloor.com/resources/ | The UX Trifecta: Personas + CRO + Usability Testing | H3 |
| 97thfloor.com/resources/ | Visual storytelling: 7 tips to bring your brand to life | H3 |
| 97thfloor.com/resources/ | Sick of blue hues? 15 branding colors that aren’t shades of blue | H3 |
| 97thfloor.com/resources/ | 97th Floor: A Different Marketing Agency | H3 |
| 97thfloor.com/resources/ | How True Leaders Transform a Marketing Department Into a Dream Team | H3 |
| 97thfloor.com/resources/ | Building an SEO/Dev Collaboration that Moves SEO Forward | H3 |
| 97thfloor.com/resources/ | 3 Ways Enterprise SEOs Win Leadership Buy-In | H3 |
| 97thfloor.com/resources/ | From Threads to Threats: Reddit Advertising in Cybersecurity | H3 |
| 97thfloor.com/resources/ | Podcast Strategies for Cybersecurity Marketers: Targeting the Right Airwaves | H3 |
| 97thfloor.com/resources/ | Upper-Funnel Advertising in Cybersecurity: Analyzing 4 Outliers | H3 |
| 97thfloor.com/resources/ | Fortune Favors the Boldest Brands | H3 |
| 97thfloor.com/resources/ | Is Google a Dangerous Monopoly? | H3 |
| 97thfloor.com/resources/ | AI's Role in the Future of Content Marketing | H3 |
| 97thfloor.com/resources/ | What marketers need to know about a possible Apple search engine | H3 |
| 97thfloor.com/resources/ | MozCon 2020 Topical Recap with Clear Next Steps | H3 |
| 97thfloor.com/resources/ | Reintroducing 97th Floor: Our Identity, Positioning, and Promise | H3 |
| 97thfloor.com/resources/ | Happy Holidays: #BehindEveryNumber | H3 |
| 97thfloor.com/resources/ | 8 Essential Lessons for C-Suite Marketing Leaders from Mastermind 2022 | H3 |
| 97thfloor.com/resources/ | Pride Month: Celebrating Our LGBTQIA+ Voices | H3 |
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated May 10, 2024
- It looks like this website was last updated on Friday, 10 May 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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