Nibbler SEO audit for eastcool.com
Summary
Overall8.3
The overall score for this website.
Accessibility8.8
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.3
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing5.8
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology8.7
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 19:02 on 5 May 2024 (BST).
Top priorities for website improvement
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Internal links4.9
- 88 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Images7.3
93% of images have a clearly defined size
114 images are being resized by the browser
- Some images (7.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 5 images are not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Non Web-Format Images
Image URL Format Page URL eastcool.com/.../TV-1-scaled.webp unknown eastcool.com/.../TV-1-208x54.webp unknown eastcool.com/.../ESC_0208_CSR3_Page_1-scaled.webp unknown Trustseal.eNamad.ir/logo.aspx?id=19358&Code=qpWpGcB6y3JwChqAvHtr unavailable eastcool.com/.../cuold-scaled.webp unknown eastcool.com/.../could-2-scaled.webp unknown
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
- 114 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
- 1 images on this website could not be downloaded. Broken images may cause the website to display incorrectly for visitors.
- Check any images which could not be downloaded and fix them if necessary.
Unavailable images
Image URL HTTP status code Page URL Trustseal.eNamad.ir/logo.aspx?id=19358&Code=qpWpGcB6y3JwChqAvHtr
- Check any images which could not be downloaded and fix them if necessary.
Headings8.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Meta tags8.4
This is how this website will look in Google search listings:
صفحه اصلی - ایستکول - خرید یخچال فریزر ...
eastcool.com/
شرکت تکران مبرد با برند تجاری ایستکول، تولیدکنندهی انواع یخچال سایز کوچک، آبسردکن ...
- All pages include at least some metadata, but only 80.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| eastcool.com/ | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| eastcool.com/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| eastcool.com/ | description | شرکت تکران مبرد با برند تجاری ایستکول، تولیدکنندهی انواع یخچال سایز کوچک، آبسردکن دومنظوره، دستگاه تصفیههوا، یخچالخودرو و تلویزیون است. |
| eastcool.com/ | twitter:card | summary_large_image |
| eastcool.com/ | twitter:site | @eastcoolfamily |
| eastcool.com/ | msapplication-tileimage | https://eastcool.com/wp-content/uploads/2021/09/cropped-token-footer-1-270x270.png |
| eastcool.com/cart/ | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| eastcool.com/cart/ | robots | noindex, follow |
| eastcool.com/cart/ | twitter:card | summary_large_image |
| eastcool.com/cart/ | twitter:site | @eastcoolfamily |
| eastcool.com/cart/ | msapplication-tileimage | https://eastcool.com/wp-content/uploads/2021/09/cropped-token-footer-1-270x270.png |
| eastcool.com/product-category/ | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| eastcool.com/product-category/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| eastcool.com/product-category/ | description | ایستکول اولین تولیدکنندهی آبسردکنهای دومنظوره در کشور، با انواع آبسردکن یخچالدار، منبع مخفی، رومیزی و آب شهری فیلتردار شناخته میشود. |
| eastcool.com/product-category/ | twitter:card | summary_large_image |
| eastcool.com/product-category/ | twitter:site | @eastcoolfamily |
| eastcool.com/product-category/ | msapplication-tileimage | https://eastcool.com/wp-content/uploads/2021/09/cropped-token-footer-1-270x270.png |
| eastcool.com/product-category/ | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| eastcool.com/product-category/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| eastcool.com/product-category/ | description | یخچالهای کوچک، هتلی، مینیبار و دودرب ایستکول با اندازههای مختلف، کاربریهای درمانی، اداری، تجاری، رفاهی و خانگی را پوشش میدهد. |
| eastcool.com/product-category/ | twitter:card | summary_large_image |
| eastcool.com/product-category/ | twitter:site | @eastcoolfamily |
| eastcool.com/product-category/ | msapplication-tileimage | https://eastcool.com/wp-content/uploads/2021/09/cropped-token-footer-1-270x270.png |
| eastcool.com/products/ | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| eastcool.com/products/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| eastcool.com/products/ | description | شرکت تکران مبرد با برند تجاری ایستکول، تولیدکنندهی انواع یخچال سایز کوچک، آبسردکن دومنظوره، دستگاه تصفیههوا، یخچالخودرو و تلویزیون است. |
| eastcool.com/products/ | twitter:card | summary_large_image |
| eastcool.com/products/ | twitter:site | @eastcoolfamily |
| eastcool.com/products/ | msapplication-tileimage | https://eastcool.com/wp-content/uploads/2021/09/cropped-token-footer-1-270x270.png |
Amount of content8.6
Rendering Chart...
- This website has an average of 492 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| eastcool.com/ | 3664 | 542 |
| eastcool.com/cart/ | 1667 | 287 |
| eastcool.com/product-category/ | 3296 | 523 |
| eastcool.com/product-category/ | 4869 | 803 |
| eastcool.com/products/ | 1867 | 304 |
Server behaviour9.2
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- One page of this website follows the best practice of using a permanent (HTTP 301) redirect between its URL with/without a trailing slash. This page is ideal.
- 2 of the pages of this website return page content with or without a trailing slash on their URLs. Search engines might see these as separate pages with duplicate content which they could penalise for.
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
Duplicate pages
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
- One page of this website returns page content with or without a trailing slash on its URL, but it uses a canonical tag to denote the correct versions. This is ideal, as search engines will know which version to index.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://www.eastcool.com to http://eastcool.com. This is ideal.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behaviour.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated May 1, 2024
- It looks like this website was last updated on Wednesday, 1 May 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
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Nibbler | Insites | |
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| Lead generation | No | Embed on your site |
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| Multi-lingual | No | 20+ languages |
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Nibbler tested the following pages
- https://eastcool.com/
- https://eastcool.com/cart/
- https://eastcool.com/product-category/%d9%85%d8%ad%d8%b5%d9%88%d9%84%d8%a7%d8%aa/%d8%a2%d8%a8%d8%b3%d8%b1%d8%af-%da%a9%d9%86/
- https://eastcool.com/product-category/%d9%85%d8%ad%d8%b5%d9%88%d9%84%d8%a7%d8%aa/%db%8c%d8%ae%da%86%d8%a7%d9%84/
- https://eastcool.com/products/