Nibbler SEO audit for theblackwatch.co.uk
Summary
Overall8.1
The overall score for this website.
Accessibility9.3
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience9.7
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing6.6
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology9.1
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 21:27 on 5 May 2024 (BST).
Top priorities for website improvement
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content. (read more)
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Meta tags5.2
This is how this website will look in Google search listings:
Home - theblackwatch.co.uk
theblackwatch.co.uk/
Explore the history of Scotland's oldest Highland Regiment, The Black Watch, at The Black Watch Castle and Museum, a 5 star award winning visitor attraction in Perth ...
- All pages include at least some metadata, but only 40.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Pages with no meta description
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| theblackwatch.co.uk/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| theblackwatch.co.uk/ | viewport | width=device-width, initial-scale=1 |
| theblackwatch.co.uk/ | description | Explore the history of Scotland's oldest Highland Regiment, The Black Watch, at The Black Watch Castle and Museum, a 5 star award winning visitor attraction in Perth, Scotland. |
| theblackwatch.co.uk/ | twitter:card | summary_large_image |
| theblackwatch.co.uk/ | twitter:site | @museumbw |
| theblackwatch.co.uk/ | msvalidate.01 | 4AD6F2C83BED543CE48F68A1B86BC43D |
| theblackwatch.co.uk/ | google-site-verification | cB8xSi4rTPzmnPJsfdwkJgdtIL3ge3nKVgPMTHwRe9I |
| theblackwatch.co.uk/ | generator | WordPress 6.4.4 |
| theblackwatch.co.uk/ | generator | WooCommerce 8.7.0 |
| theblackwatch.co.uk/ | generator | Elementor 3.21.4; features: e_optimized_assets_loading, additional_custom_breakpoints; settings: css_print_method-external, google_font-enabled, font_display-auto |
| theblackwatch.co.uk/ | generator | EventON 4.2.2 |
| theblackwatch.co.uk/ | msapplication-tileimage | https://theblackwatch.co.uk/wp-content/uploads/2019/06/BW-Avatar-Green-300x300.jpg |
| theblackwatch.co.uk/events/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| theblackwatch.co.uk/events/ | viewport | width=device-width, initial-scale=1 |
| theblackwatch.co.uk/events/ | twitter:card | summary_large_image |
| theblackwatch.co.uk/events/ | twitter:site | @museumbw |
| theblackwatch.co.uk/events/ | generator | WordPress 6.4.4 |
| theblackwatch.co.uk/events/ | generator | WooCommerce 8.7.0 |
| theblackwatch.co.uk/events/ | generator | Elementor 3.21.4; features: e_optimized_assets_loading, additional_custom_breakpoints; settings: css_print_method-external, google_font-enabled, font_display-auto |
| theblackwatch.co.uk/events/ | generator | EventON 4.2.2 |
| theblackwatch.co.uk/events/ | msapplication-tileimage | https://theblackwatch.co.uk/wp-content/uploads/2019/06/BW-Avatar-Green-300x300.jpg |
| theblackwatch.co.uk/book-tickets/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| theblackwatch.co.uk/book-tickets/ | viewport | width=device-width, initial-scale=1 |
| theblackwatch.co.uk/book-tickets/ | description | Book tickets for our museum, events and lectures or join our Friends Membership |
| theblackwatch.co.uk/book-tickets/ | twitter:card | summary_large_image |
| theblackwatch.co.uk/book-tickets/ | twitter:site | @museumbw |
| theblackwatch.co.uk/book-tickets/ | twitter:label1 | Estimated reading time |
| theblackwatch.co.uk/book-tickets/ | twitter:data1 | 1 minute |
| theblackwatch.co.uk/book-tickets/ | generator | WordPress 6.4.4 |
| theblackwatch.co.uk/book-tickets/ | generator | WooCommerce 8.7.0 |
| theblackwatch.co.uk/book-tickets/ | generator | Elementor 3.21.4; features: e_optimized_assets_loading, additional_custom_breakpoints; settings: css_print_method-external, google_font-enabled, font_display-auto |
| theblackwatch.co.uk/book-tickets/ | generator | EventON 4.2.2 |
| theblackwatch.co.uk/book-tickets/ | msapplication-tileimage | https://theblackwatch.co.uk/wp-content/uploads/2019/06/BW-Avatar-Green-300x300.jpg |
| theblackwatch.co.uk/visit/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| theblackwatch.co.uk/visit/ | viewport | width=device-width, initial-scale=1 |
| theblackwatch.co.uk/visit/ | twitter:card | summary_large_image |
| theblackwatch.co.uk/visit/ | twitter:site | @museumbw |
| theblackwatch.co.uk/visit/ | twitter:label1 | Estimated reading time |
| theblackwatch.co.uk/visit/ | twitter:data1 | 5 minutes |
| theblackwatch.co.uk/visit/ | generator | WordPress 6.4.4 |
| theblackwatch.co.uk/visit/ | generator | WooCommerce 8.7.0 |
| theblackwatch.co.uk/visit/ | generator | Elementor 3.21.4; features: e_optimized_assets_loading, additional_custom_breakpoints; settings: css_print_method-external, google_font-enabled, font_display-auto |
| theblackwatch.co.uk/visit/ | generator | EventON 4.2.2 |
| theblackwatch.co.uk/visit/ | msapplication-tileimage | https://theblackwatch.co.uk/wp-content/uploads/2019/06/BW-Avatar-Green-300x300.jpg |
| theblackwatch.co.uk/museum/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| theblackwatch.co.uk/museum/ | viewport | width=device-width, initial-scale=1 |
| theblackwatch.co.uk/museum/ | twitter:card | summary_large_image |
| theblackwatch.co.uk/museum/ | twitter:site | @museumbw |
| theblackwatch.co.uk/museum/ | twitter:label1 | Estimated reading time |
| theblackwatch.co.uk/museum/ | twitter:data1 | 3 minutes |
| theblackwatch.co.uk/museum/ | generator | WordPress 6.4.4 |
| theblackwatch.co.uk/museum/ | generator | WooCommerce 8.7.0 |
| theblackwatch.co.uk/museum/ | generator | Elementor 3.21.4; features: e_optimized_assets_loading, additional_custom_breakpoints; settings: css_print_method-external, google_font-enabled, font_display-auto |
| theblackwatch.co.uk/museum/ | generator | EventON 4.2.2 |
| theblackwatch.co.uk/museum/ | msapplication-tileimage | https://theblackwatch.co.uk/wp-content/uploads/2019/06/BW-Avatar-Green-300x300.jpg |
Headings7.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
| URL | Heading | Level |
| theblackwatch.co.uk/ | What's On at The Black Watch? | H2 |
| theblackwatch.co.uk/ | Plan Your Visit | H2 |
| theblackwatch.co.uk/ | Book Tickets | H2 |
| theblackwatch.co.uk/ | Dundee Memorials Funding | H2 |
| theblackwatch.co.uk/ | Dine and Shop | H2 |
| theblackwatch.co.uk/ | Bistro @ The Castle | H2 |
| theblackwatch.co.uk/ | Castle Gift Shop | H2 |
| theblackwatch.co.uk/ | Explore the Extraordinary History of The Black Watch | H2 |
| theblackwatch.co.uk/ | Experience History | H2 |
| theblackwatch.co.uk/ | Learn More | H2 |
| theblackwatch.co.uk/ | The Black Watch Today | H2 |
| theblackwatch.co.uk/ | Our Blog | H2 |
| theblackwatch.co.uk/ | Weddings at the Castle | H2 |
| theblackwatch.co.uk/ | This website uses cookies to help ensure you get the best experience. | H2 |
| theblackwatch.co.uk/ | This website uses cookies to help ensure you get the best experience. | H2 |
| theblackwatch.co.uk/ | Terms, Data & Privacy | H4 |
| theblackwatch.co.uk/ | About the Black Watch | H4 |
| theblackwatch.co.uk/ | Support the Black Watch | H4 |
| theblackwatch.co.uk/ | Join the Conversation | H4 |
| theblackwatch.co.uk/events/ | Events at The Black Watch | H1 |
| theblackwatch.co.uk/events/ | This website uses cookies to help ensure you get the best experience. | H2 |
| theblackwatch.co.uk/events/ | This website uses cookies to help ensure you get the best experience. | H2 |
| theblackwatch.co.uk/events/ | Terms, Data & Privacy | H4 |
| theblackwatch.co.uk/events/ | About the Black Watch | H4 |
| theblackwatch.co.uk/events/ | Support the Black Watch | H4 |
| theblackwatch.co.uk/events/ | Join the Conversation | H4 |
| theblackwatch.co.uk/book-tickets/ | Book Tickets | H2 |
| theblackwatch.co.uk/book-tickets/ | Museum Tickets | H2 |
| theblackwatch.co.uk/book-tickets/ | Events & Lectures | H2 |
| theblackwatch.co.uk/book-tickets/ | Friends Membership | H2 |
| theblackwatch.co.uk/book-tickets/ | This website uses cookies to help ensure you get the best experience. | H2 |
| theblackwatch.co.uk/book-tickets/ | This website uses cookies to help ensure you get the best experience. | H2 |
| theblackwatch.co.uk/book-tickets/ | Terms, Data & Privacy | H4 |
| theblackwatch.co.uk/book-tickets/ | About the Black Watch | H4 |
| theblackwatch.co.uk/book-tickets/ | Support the Black Watch | H4 |
| theblackwatch.co.uk/book-tickets/ | Join the Conversation | H4 |
| theblackwatch.co.uk/visit/ | Opening Hours | H2 |
| theblackwatch.co.uk/visit/ | Admission | H2 |
| theblackwatch.co.uk/visit/ | Museum Quiet Time | H2 |
| theblackwatch.co.uk/visit/ | Hands on with Object Handling | H2 |
| theblackwatch.co.uk/visit/ | How to Find Us | H2 |
| theblackwatch.co.uk/visit/ | Accessibility | H2 |
| theblackwatch.co.uk/visit/ | Visiting Groups | H2 |
| theblackwatch.co.uk/visit/ | Schools | H2 |
| theblackwatch.co.uk/visit/ | This website uses cookies to help ensure you get the best experience. | H2 |
| theblackwatch.co.uk/visit/ | This website uses cookies to help ensure you get the best experience. | H2 |
| theblackwatch.co.uk/visit/ | Museum Day Ticket | H3 |
| theblackwatch.co.uk/visit/ | Daily Guided Tour | H3 |
| theblackwatch.co.uk/visit/ | Private Black Watch Story Tour | H3 |
| theblackwatch.co.uk/visit/ | Learn More | H3 |
| theblackwatch.co.uk/visit/ | Learn More | H3 |
| theblackwatch.co.uk/visit/ | Learn More | H3 |
| theblackwatch.co.uk/visit/ | Terms, Data & Privacy | H4 |
| theblackwatch.co.uk/visit/ | About the Black Watch | H4 |
| theblackwatch.co.uk/visit/ | Support the Black Watch | H4 |
| theblackwatch.co.uk/visit/ | Join the Conversation | H4 |
| theblackwatch.co.uk/museum/ | EXPERIENCE OUR HISTORY | H1 |
| theblackwatch.co.uk/museum/ | Experience Our History | H2 |
| theblackwatch.co.uk/museum/ | The Museum | H2 |
| theblackwatch.co.uk/museum/ | Book a Museum Tour | H2 |
| theblackwatch.co.uk/museum/ | Book Tickets | H2 |
| theblackwatch.co.uk/museum/ | Discover Our Unique Collection of Military Objects and Artefacts | H2 |
| theblackwatch.co.uk/museum/ | Explore Historic Balhousie Castle | H2 |
| theblackwatch.co.uk/museum/ | Book Now | H2 |
| theblackwatch.co.uk/museum/ | This website uses cookies to help ensure you get the best experience. | H2 |
| theblackwatch.co.uk/museum/ | This website uses cookies to help ensure you get the best experience. | H2 |
| theblackwatch.co.uk/museum/ | Read More | H3 |
| theblackwatch.co.uk/museum/ | Read More | H3 |
| theblackwatch.co.uk/museum/ | Read More | H3 |
| theblackwatch.co.uk/museum/ | Terms, Data & Privacy | H4 |
| theblackwatch.co.uk/museum/ | About the Black Watch | H4 |
| theblackwatch.co.uk/museum/ | Support the Black Watch | H4 |
| theblackwatch.co.uk/museum/ | Join the Conversation | H4 |
Images8.0
100% of images have a clearly defined size
34 images are being resized by the browser
- All images have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- 34 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Amount of content8.1
Rendering Chart...
- This website has an average of 456 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| theblackwatch.co.uk/ | 2188 | 310 |
| theblackwatch.co.uk/events/ | 1183 | 148 |
| theblackwatch.co.uk/book-tickets/ | 1089 | 131 |
| theblackwatch.co.uk/visit/ | 6506 | 1035 |
| theblackwatch.co.uk/museum/ | 4366 | 655 |
Internal links8.9
- 5 links are weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
Weak link text
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
- 5 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behaviour10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://www.theblackwatch.co.uk to http://theblackwatch.co.uk. This is ideal.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Page titles
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated May 5, 2024
- It looks like this website was last updated on Sunday, 5 May 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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