Nibbler SEO audit for www.cam.ac.uk
Summary
Overall9.1
The overall score for this website.
Accessibility9.1
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience9.4
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing8.8
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology9.1
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 21:04 on 4 May 2024 (BST).
Top priorities for website improvement
- Remove or reduce the number of query parameters in URLs. Consider URL rewriting as an effective and transparent means of creating appropriate URLs. (read more)
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation. (read more)
URL format5.2
4 URLs are less than ideal
- 4 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
- Remove or reduce the number of query parameters in URLs. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Meta tags6.8
This is how this website will look in Google search listings:
University of Cambridge
www.cam.ac.uk/
The mission of the University of Cambridge is to contribute to society through education, learning and research at the highest international level.
- All pages include at least some metadata, but only 60.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Pages with no meta description
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.cam.ac.uk/ | viewport | width=device-width, initial-scale=1 |
| www.cam.ac.uk/ | description | The mission of the University of Cambridge is to contribute to society through education, learning and research at the highest international level. |
| www.cam.ac.uk/ | keywords | university of cambridge, research, learning, cambridge uni, study, university, cambridge university |
| www.cam.ac.uk/ | rating | general |
| www.cam.ac.uk/ | generator | Drupal 7 (https://www.drupal.org) |
| www.cam.ac.uk/ | twitter:card | summary_large_image |
| www.cam.ac.uk/ | twitter:site | @cambridge_uni |
| www.cam.ac.uk/ | twitter:site:id | 33474655 |
| www.cam.ac.uk/ | twitter:url | https://www.cam.ac.uk/ |
| www.cam.ac.uk/ | twitter:title | University of Cambridge |
| www.cam.ac.uk/ | twitter:description | The mission of the University of Cambridge is to contribute to society through education, learning and research at the highest international level. |
| www.cam.ac.uk/ | twitter:image | https://www.cam.ac.uk/sites/www.cam.ac.uk/files/styles/content-885x432/public/about-the-university/senatehouse57172580980cb6542b9bb.jpg?itok=CPILK-Jf |
| www.cam.ac.uk/ | twitter:image:width | 720 |
| www.cam.ac.uk/ | twitter:image:height | 351 |
| www.cam.ac.uk/ | p:domain_verify | 48b546924c00b92af29f471e842ab23f |
| www.cam.ac.uk/business-and-enterprise?ucam-ref=home-menu | generator | Drupal 7 (https://www.drupal.org) |
| www.cam.ac.uk/business-and-enterprise?ucam-ref=home-menu | twitter:card | summary |
| www.cam.ac.uk/business-and-enterprise?ucam-ref=home-menu | twitter:url | https://www.cam.ac.uk/business-and-enterprise |
| www.cam.ac.uk/business-and-enterprise?ucam-ref=home-menu | twitter:title | Business and enterprise |
| www.cam.ac.uk/business-and-enterprise?ucam-ref=home-menu | mobileoptimized | width |
| www.cam.ac.uk/business-and-enterprise?ucam-ref=home-menu | handheldfriendly | true |
| www.cam.ac.uk/business-and-enterprise?ucam-ref=home-menu | viewport | width=device-width, width=device-width, initial-scale=1.0 |
| www.cam.ac.uk/news?ucam-ref=home-menu | viewport | width=device-width, initial-scale=1 |
| www.cam.ac.uk/news?ucam-ref=home-menu | description | News from the University of Cambridge. |
| www.cam.ac.uk/news?ucam-ref=home-menu | generator | Drupal 7 (https://www.drupal.org) |
| www.cam.ac.uk/news?ucam-ref=home-menu | twitter:url | https://www.cam.ac.uk/news |
| www.cam.ac.uk/news?ucam-ref=home-menu | twitter:title | News |
| www.cam.ac.uk/news?ucam-ref=home-menu | dc.date | 2021-09-21 |
| www.cam.ac.uk/news?ucam-ref=home-menu | date | 2021-09-21 |
| www.cam.ac.uk/research?ucam-ref=home-menu | generator | Drupal 7 (https://www.drupal.org) |
| www.cam.ac.uk/research?ucam-ref=home-menu | twitter:card | summary |
| www.cam.ac.uk/research?ucam-ref=home-menu | twitter:url | https://www.cam.ac.uk/research |
| www.cam.ac.uk/research?ucam-ref=home-menu | twitter:title | Research |
| www.cam.ac.uk/research?ucam-ref=home-menu | mobileoptimized | width |
| www.cam.ac.uk/research?ucam-ref=home-menu | handheldfriendly | true |
| www.cam.ac.uk/research?ucam-ref=home-menu | viewport | width=device-width, width=device-width, initial-scale=1.0 |
| www.cam.ac.uk/colleges-and-departments?ucam-ref=home-menu | description | The University of Cambridge is a confederation of Schools, Faculties, Departments and Colleges. The Colleges are governed by their own statutes and |
| www.cam.ac.uk/colleges-and-departments?ucam-ref=home-menu | generator | Drupal 7 (https://www.drupal.org) |
| www.cam.ac.uk/colleges-and-departments?ucam-ref=home-menu | twitter:url | https://www.cam.ac.uk/colleges-and-departments |
| www.cam.ac.uk/colleges-and-departments?ucam-ref=home-menu | twitter:title | Colleges and Departments |
| www.cam.ac.uk/colleges-and-departments?ucam-ref=home-menu | twitter:description | The University of Cambridge is a confederation of Schools, Faculties, Departments and Colleges. The Colleges are governed by their own statutes and regulations, but are integral to the make-up of the |
| www.cam.ac.uk/colleges-and-departments?ucam-ref=home-menu | dc.date | 2013-01-24 |
| www.cam.ac.uk/colleges-and-departments?ucam-ref=home-menu | date | 2013-01-24 |
| www.cam.ac.uk/colleges-and-departments?ucam-ref=home-menu | mobileoptimized | width |
| www.cam.ac.uk/colleges-and-departments?ucam-ref=home-menu | handheldfriendly | true |
| www.cam.ac.uk/colleges-and-departments?ucam-ref=home-menu | viewport | width=device-width, width=device-width, initial-scale=1.0 |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.cam.ac.uk/ | Content-Type | text/html; charset=utf-8 |
| www.cam.ac.uk/news?ucam-ref=home-menu | Content-Type | text/html; charset=utf-8 |
Internal links8.7
- 8 links are weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
Weak link text
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
- 15 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Amount of content8.7
Rendering Chart...
- This website has an average of 508 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| www.cam.ac.uk/ | 3700 | 507 |
| www.cam.ac.uk/business-and-enterprise?ucam-ref=home-menu | 2867 | 415 |
| www.cam.ac.uk/news?ucam-ref=home-menu | 3901 | 527 |
| www.cam.ac.uk/research?ucam-ref=home-menu | 4146 | 583 |
| www.cam.ac.uk/colleges-and-departments?ucam-ref=home-menu | 3727 | 508 |
Headings9.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Images9.6
22% of images have a clearly defined size
15 images are being resized by the browser
- Most images (78.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 15 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behaviour10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://cam.ac.uk to http://www.cam.ac.uk. This is ideal.
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behaviour.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
Freshness10.0
Last updated May 3, 2024
- It looks like this website was last updated on Friday, 3 May 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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