Nibbler SEO audit for www.chapmans.ca
Summary
Overall9.5
The overall score for this website.
Accessibility9.8
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience9.3
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing9.0
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology9.8
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 20:09 on 5 May 2024 (BST).
Top priorities for website improvement
- Consider updating this website regularly with new content. (read more)
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor text to benefit search engine optimisation. (read more)
- Consider the amount of text on this website and increase it if appropriate. (read more)
Freshness5.8
Last updated January 10, 2024
- It looks like this website was last updated on Wednesday, 10 January 2024. Visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- Consider updating this website regularly with new content.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Amount of content8.7
Rendering Chart...
- This website has an average of 571 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| www.chapmans.ca/ | 2791 | 439 |
| www.chapmans.ca/chapmans-near-me/ | 2665 | 439 |
| www.chapmans.ca/faq/ | 7410 | 1195 |
| www.chapmans.ca/fr/ | 3095 | 480 |
| www.chapmans.ca/products/ | 2038 | 302 |
Internal links8.9
- One link is weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor text to benefit search engine optimisation.
Weak link text
Link URL Link text Page URL www.chapmans.ca/.../Kosher-Certificate_expires-October-2024.pdf Click here www.chapmans.ca/faq/
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor text to benefit search engine optimisation.
- 8 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Images9.6
18% of images have a clearly defined size
27 images are being resized by the browser
- Most images (82.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 27 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behaviour10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://chapmans.ca to http://www.chapmans.ca. This is ideal.
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behaviour.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
Page headings detail
| URL | Heading | Level |
| www.chapmans.ca/ | Chapman's Ice Cream | H1 |
| www.chapmans.ca/ | Super Premium Plus Ice Cream | H2 |
| www.chapmans.ca/ | There’s something for everyone at Chapman’s! | H2 |
| www.chapmans.ca/ | Find Chapman’s Near Me | H2 |
| www.chapmans.ca/ | Get your $4 coupon here! | H2 |
| www.chapmans.ca/ | Join the Chapman's Club! | H2 |
| www.chapmans.ca/ | Selecting The Best Ingredients | H3 |
| www.chapmans.ca/ | Markdale Creamery | H3 |
| www.chapmans.ca/ | Awards and Accolades | H3 |
| www.chapmans.ca/ | Featured Recipes | H3 |
| www.chapmans.ca/ | The Scoop | H3 |
| www.chapmans.ca/ | Get your $4 coupon here! | H3 |
| www.chapmans.ca/chapmans-near-me/ | Chapman’s Near Me | H1 |
| www.chapmans.ca/chapmans-near-me/ | Get your $4 coupon here! | H2 |
| www.chapmans.ca/chapmans-near-me/ | Join the Chapman's Club! | H2 |
| www.chapmans.ca/chapmans-near-me/ | Find Products & Flavours in Retail Stores | H3 |
| www.chapmans.ca/chapmans-near-me/ | — Or — | H3 |
| www.chapmans.ca/chapmans-near-me/ | Find an Ice Cream Shop | H3 |
| www.chapmans.ca/chapmans-near-me/ | Select a Product | H3 |
| www.chapmans.ca/chapmans-near-me/ | My Location | H3 |
| www.chapmans.ca/chapmans-near-me/ | Showing Locations for: | H3 |
| www.chapmans.ca/chapmans-near-me/ | Most Innovative Ice Cream | H3 |
| www.chapmans.ca/chapmans-near-me/ | Get your $4 coupon here! | H3 |
| www.chapmans.ca/chapmans-near-me/ | Could not geolocate you through the browser. Please check your browser privacy settings or use the Postal Code locator below. | H5 |
| www.chapmans.ca/chapmans-near-me/ | Finding Locations | H5 |
| www.chapmans.ca/chapmans-near-me/ | Sorry, it looks like stores in your area currently don’t carry this product. | H5 |
| www.chapmans.ca/chapmans-near-me/ | Use the map tools to zoom in and out and move around to discover more locations. | H6 |
| www.chapmans.ca/faq/ | Frequently Asked Questions | H1 |
| www.chapmans.ca/faq/ | Which Chapman's products are made with 100% Canadian milk? | H2 |
| www.chapmans.ca/faq/ | Does Chapman’s make products that are peanut and nut free? | H2 |
| www.chapmans.ca/faq/ | I signed up for your coupon and it says my request was successful, but I never received my coupon. Why? | H2 |
| www.chapmans.ca/faq/ | Does Chapman’s make gluten free products? | H2 |
| www.chapmans.ca/faq/ | Does Chapman’s make lactose free products? | H2 |
| www.chapmans.ca/faq/ | I’m diabetic. Does Chapman’s make no sugar added or low carb products? | H2 |
| www.chapmans.ca/faq/ | What are modified milk ingredients? | H2 |
| www.chapmans.ca/faq/ | What is carrageenan, and is it safe? | H2 |
| www.chapmans.ca/faq/ | Which Chapman’s products are alcohol free? | H2 |
| www.chapmans.ca/faq/ | Are Chapman’s products Kosher certified? | H2 |
| www.chapmans.ca/faq/ | Where can I find Chapman’s products in Canada? | H2 |
| www.chapmans.ca/faq/ | Are Chapman’s products available in the USA? | H2 |
| www.chapmans.ca/faq/ | Why doesn’t your ice cream melt? | H2 |
| www.chapmans.ca/faq/ | Why does ice cream need stabilizers? | H2 |
| www.chapmans.ca/faq/ | What types of stabilizers does Chapman’s use in its ice cream production? | H2 |
| www.chapmans.ca/faq/ | What animal products does Chapman’s use? | H2 |
| www.chapmans.ca/faq/ | I’d like to sell Chapman’s ice cream and frozen treats. What products are available for the food service industry, and how do I get started? | H2 |
| www.chapmans.ca/faq/ | Do you make a gluten free Ice Cream Sandwich? | H2 |
| www.chapmans.ca/faq/ | Are any of your products soy free? | H2 |
| www.chapmans.ca/faq/ | Why are your ice cream bars so small? | H2 |
| www.chapmans.ca/faq/ | Get your $4 coupon here! | H2 |
| www.chapmans.ca/faq/ | Join the Chapman's Club! | H2 |
| www.chapmans.ca/faq/ | Get your $4 coupon here! | H3 |
| www.chapmans.ca/fr/ | Chapman's Ice Cream | H1 |
| www.chapmans.ca/fr/ | Crème glacée Super Premium Plus | H2 |
| www.chapmans.ca/fr/ | Il y en a pour tous les goûts chez Chapman’s! | H2 |
| www.chapmans.ca/fr/ | Trouver des crèmes glacées Chapman’s près de chez moi! | H2 |
| www.chapmans.ca/fr/ | Obtenez votre bon de 4$ ici | H2 |
| www.chapmans.ca/fr/ | Rejoignez le club de fidélité de Chapman’s | H2 |
| www.chapmans.ca/fr/ | Sélection des meilleurs ingrédients | H3 |
| www.chapmans.ca/fr/ | Markdale Creamery | H3 |
| www.chapmans.ca/fr/ | Prix et distinctions | H3 |
| www.chapmans.ca/fr/ | Recettes à la une | H3 |
| www.chapmans.ca/fr/ | Le Scoop | H3 |
| www.chapmans.ca/fr/ | Obtenez votre bon de 4$ ici | H3 |
| www.chapmans.ca/products/ | Chapman’s Products | H1 |
| www.chapmans.ca/products/ | Explore our Collections | H2 |
| www.chapmans.ca/products/ | Get your $4 coupon here! | H2 |
| www.chapmans.ca/products/ | Join the Chapman's Club! | H2 |
| www.chapmans.ca/products/ | Get your $4 coupon here! | H3 |
Meta tags10.0
This is how this website will look in Google search listings:
Canada's Best Ice Cream made with 100% Canadian Milk and Cream
www.chapmans.ca/
From rich, real-dairy ice cream to lower calorie, gluten free, lactose free, peanut free, nut free and no sugar added, Chapman's has got something for everyone.
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.chapmans.ca/ | viewport | width=device-width, initial-scale=1.0 |
| www.chapmans.ca/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.chapmans.ca/ | description | From rich, real-dairy ice cream to lower calorie, gluten free, lactose free, peanut free, nut free and no sugar added, Chapman's has got something for everyone. |
| www.chapmans.ca/ | twitter:card | summary_large_image |
| www.chapmans.ca/ | twitter:site | @Chapmans_Canada |
| www.chapmans.ca/ | google-site-verification | R9X0lZFfUfErW2tfvG8waAs7UqbSCu18bX3jCnoeivM |
| www.chapmans.ca/ | p:domain_verify | 7bcea4c96bd928c4ee5b19fb881e171f |
| www.chapmans.ca/ | generator | WPML ver:4.6.9 stt:1,4; |
| www.chapmans.ca/ | generator | Site Kit by Google 1.125.0 |
| www.chapmans.ca/ | facebook-domain-verification | hj4jbdp1cghcqu36wp032munrw7lrn |
| www.chapmans.ca/ | generator | Elementor 3.19.3; features: e_optimized_assets_loading, e_optimized_css_loading, additional_custom_breakpoints, block_editor_assets_optimize, e_image_loading_optimization; settings: css_print_method-external, google_font-enabled, font_display-swap |
| www.chapmans.ca/ | msapplication-tileimage | https://www.chapmans.ca/wp-content/uploads/2019/06/cropped-favicon-1-270x270.png |
| www.chapmans.ca/chapmans-near-me/ | viewport | width=device-width, initial-scale=1.0 |
| www.chapmans.ca/chapmans-near-me/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.chapmans.ca/chapmans-near-me/ | description | Looking for Chapman’s near you? Just select a product and enter your location. |
| www.chapmans.ca/chapmans-near-me/ | twitter:card | summary_large_image |
| www.chapmans.ca/chapmans-near-me/ | twitter:site | @Chapmans_Canada |
| www.chapmans.ca/chapmans-near-me/ | generator | WPML ver:4.6.9 stt:1,4; |
| www.chapmans.ca/chapmans-near-me/ | generator | Site Kit by Google 1.125.0 |
| www.chapmans.ca/chapmans-near-me/ | facebook-domain-verification | hj4jbdp1cghcqu36wp032munrw7lrn |
| www.chapmans.ca/chapmans-near-me/ | generator | Elementor 3.19.3; features: e_optimized_assets_loading, e_optimized_css_loading, additional_custom_breakpoints, block_editor_assets_optimize, e_image_loading_optimization; settings: css_print_method-external, google_font-enabled, font_display-swap |
| www.chapmans.ca/chapmans-near-me/ | msapplication-tileimage | https://www.chapmans.ca/wp-content/uploads/2019/06/cropped-favicon-1-270x270.png |
| www.chapmans.ca/faq/ | viewport | width=device-width, initial-scale=1.0 |
| www.chapmans.ca/faq/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.chapmans.ca/faq/ | description | Do you have a question about Chapman's Ice Cream? Check out our FAQ for answers to some of the most common questions about our products. |
| www.chapmans.ca/faq/ | twitter:card | summary_large_image |
| www.chapmans.ca/faq/ | twitter:site | @Chapmans_Canada |
| www.chapmans.ca/faq/ | twitter:label1 | Est. reading time |
| www.chapmans.ca/faq/ | twitter:data1 | 5 minutes |
| www.chapmans.ca/faq/ | generator | WPML ver:4.6.9 stt:1,4; |
| www.chapmans.ca/faq/ | generator | Site Kit by Google 1.125.0 |
| www.chapmans.ca/faq/ | facebook-domain-verification | hj4jbdp1cghcqu36wp032munrw7lrn |
| www.chapmans.ca/faq/ | generator | Elementor 3.19.3; features: e_optimized_assets_loading, e_optimized_css_loading, additional_custom_breakpoints, block_editor_assets_optimize, e_image_loading_optimization; settings: css_print_method-external, google_font-enabled, font_display-swap |
| www.chapmans.ca/faq/ | msapplication-tileimage | https://www.chapmans.ca/wp-content/uploads/2019/06/cropped-favicon-1-270x270.png |
| www.chapmans.ca/fr/ | viewport | width=device-width, initial-scale=1.0 |
| www.chapmans.ca/fr/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.chapmans.ca/fr/ | description | Qu’il s’agisse de crèmes glacées de haute qualité, sans gluten, sans lactose, sans arachides, sans noix et sans sucre ajouté, nous avons quelque chose pour tout le monde. |
| www.chapmans.ca/fr/ | twitter:card | summary_large_image |
| www.chapmans.ca/fr/ | twitter:site | @Chapmans_Canada |
| www.chapmans.ca/fr/ | google-site-verification | R9X0lZFfUfErW2tfvG8waAs7UqbSCu18bX3jCnoeivM |
| www.chapmans.ca/fr/ | p:domain_verify | 7bcea4c96bd928c4ee5b19fb881e171f |
| www.chapmans.ca/fr/ | generator | WPML ver:4.6.9 stt:1,4; |
| www.chapmans.ca/fr/ | generator | Site Kit by Google 1.125.0 |
| www.chapmans.ca/fr/ | facebook-domain-verification | hj4jbdp1cghcqu36wp032munrw7lrn |
| www.chapmans.ca/fr/ | generator | Elementor 3.19.3; features: e_optimized_assets_loading, e_optimized_css_loading, additional_custom_breakpoints, block_editor_assets_optimize, e_image_loading_optimization; settings: css_print_method-external, google_font-enabled, font_display-swap |
| www.chapmans.ca/fr/ | msapplication-tileimage | https://www.chapmans.ca/wp-content/uploads/2019/06/cropped-favicon-1-270x270.png |
| www.chapmans.ca/products/ | viewport | width=device-width, initial-scale=1.0 |
| www.chapmans.ca/products/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.chapmans.ca/products/ | description | Irresistible treats to satisfy every craving. From Premium ice cream and smooth frozen yogurt, to mouthwatering sorbet and refreshing ice water Lolly's. |
| www.chapmans.ca/products/ | twitter:card | summary_large_image |
| www.chapmans.ca/products/ | twitter:site | @Chapmans_Canada |
| www.chapmans.ca/products/ | generator | WPML ver:4.6.9 stt:1,4; |
| www.chapmans.ca/products/ | generator | Site Kit by Google 1.125.0 |
| www.chapmans.ca/products/ | facebook-domain-verification | hj4jbdp1cghcqu36wp032munrw7lrn |
| www.chapmans.ca/products/ | generator | Elementor 3.19.3; features: e_optimized_assets_loading, e_optimized_css_loading, additional_custom_breakpoints, block_editor_assets_optimize, e_image_loading_optimization; settings: css_print_method-external, google_font-enabled, font_display-swap |
| www.chapmans.ca/products/ | msapplication-tileimage | https://www.chapmans.ca/wp-content/uploads/2019/06/cropped-favicon-1-270x270.png |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.chapmans.ca/ | X-UA-Compatible | IE=edge |
| www.chapmans.ca/chapmans-near-me/ | X-UA-Compatible | IE=edge |
| www.chapmans.ca/faq/ | X-UA-Compatible | IE=edge |
| www.chapmans.ca/fr/ | X-UA-Compatible | IE=edge |
| www.chapmans.ca/products/ | X-UA-Compatible | IE=edge |
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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Nibbler | Insites | |
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| Multi-lingual | No | 20+ languages |
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