Nibbler SEO audit for www.fetchit.com.au
Summary
Overall8.6
The overall score for this website.
Accessibility9.1
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience7.9
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing5.8
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology8.2
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 11:35 on 5 May 2024 (BST).
Top priorities for website improvement
- Make sure all headings have content which is relevant to the page of content. (read more)
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
- Ensure your web server returns a 404 HTTP status code for error pages. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Headings4.6
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Many headings (7.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
| URL | Heading | Level |
| www.fetchit.com.au/ | Australia's freshest dog food, simply delivered. | H2 |
| www.fetchit.com.au/ | Recipes formulated alongside one of Australia's leading pet nutritionists. | H2 |
| www.fetchit.com.au/ | The Fetchit Difference | H2 |
| www.fetchit.com.au/ | Fresh & Local | H2 |
| www.fetchit.com.au/ | We prioritise the use of fresh, locally sourced produce from trusted Aussie suppliers. | H2 |
| www.fetchit.com.au/ | Health Focused | H2 |
| www.fetchit.com.au/ | Each ingredient used serves the purpose of enhancing your dog’s well-being. | H2 |
| www.fetchit.com.au/ | Pet Nutritionist Developed | H2 |
| www.fetchit.com.au/ | Scientifically formulated recipes to optimise nutritional value. | H2 |
| www.fetchit.com.au/ | Customisable | H2 |
| www.fetchit.com.au/ | Tailored plans, portions, and recipes designed to accommodate finicky eaters and dogs of various sizes, ages, and health conditions. | H2 |
| www.fetchit.com.au/ | Five Recipes | H2 |
| www.fetchit.com.au/ | Select from a range of five recipes available in five distinct portion sizes, catering to the needs of any dog. | H2 |
| www.fetchit.com.au/ | "The change in their personality from Fetchit food is incredible - we are so lucky to have the team feeding our boys!" | H2 |
| www.fetchit.com.au/ | - Dan Conn | H2 |
| www.fetchit.com.au/ | Celebrity Trainer | H2 |
| www.fetchit.com.au/ | "Being healthy and having a healthy dog is extremely important to me. It's awesome to know that Simba is being fed the best, natural diet - Fetchit!" | H2 |
| www.fetchit.com.au/ | - Will Bigelow | H2 |
| www.fetchit.com.au/ | Bondi Lifeguard | H2 |
| www.fetchit.com.au/ | "I love the fact that our fur babies are eating actual, real food cooked in a kitchen! They love it as much as I love seeing them arrive at the door!" | H2 |
| www.fetchit.com.au/ | - Ellice Wichello | H2 |
| www.fetchit.com.au/ | Business Owner & Fitness Model | H2 |
| www.fetchit.com.au/ | Fresh Food Every Time | H2 |
| www.fetchit.com.au/ | We deliver freshly prepared meals directly from our kitchen to your doorstep — no intermediaries, no chemicals, no shelf stabilizers.Only real, fresh food. | H2 |
| www.fetchit.com.au/ | No “Meals” | H2 |
| www.fetchit.com.au/ | Powders found in kibble, such as 'Chicken Meal,' may contain meat sourced from unhealthy or diseased livestock. | H2 |
| www.fetchit.com.au/ | No Preservatives | H2 |
| www.fetchit.com.au/ | Artificial preservatives maintain the shelf-life of pet foods for an extended period, sometimes lasting years. | H2 |
| www.fetchit.com.au/ | No Brown Pellets | H2 |
| www.fetchit.com.au/ | Kibble undergoes extensive processing, regardless of the ingredient claims or visual representations. | H2 |
| www.fetchit.com.au/ | No Label Tricks | H2 |
| www.fetchit.com.au/ | Food products can use misleading labels. 'Made with beef' might only contain as little as 3% actual beef. | H2 |
| www.fetchit.com.au/ | Making a REAL Change | H2 |
| www.fetchit.com.au/ | Serving healthy meals to dogs all over Sydney | H2 |
| www.fetchit.com.au/ | What the fur-rents are saying... | H2 |
| www.fetchit.com.au/ | Fewer vet visits | H2 |
| www.fetchit.com.au/ | Increased vitality | H2 |
| www.fetchit.com.au/ | Clean skin & shiny coat | H2 |
| www.fetchit.com.au/ | Less “dog odour” | H2 |
| www.fetchit.com.au/ | Better #2’s | H2 |
| www.fetchit.com.au/ | We’d love to show you how real food will transform your dog’s life. | H2 |
| www.fetchit.com.au/ | Cute dogs, pet advice & special offers to your doggy inbox: | H2 |
| www.fetchit.com.au/ | Copyright © 2024 Fetchit. | H2 |
| www.fetchit.com.au/menu/ | Menu | H2 |
| www.fetchit.com.au/menu/ | Beefin | H2 |
| www.fetchit.com.au/menu/ | IngredientsGrass-fed beef, beef liver, green-lipped mussels, egg, pumpkin, cauliflower, kale, blueberries, wheatgerm oil, zinc & kelp powder. | H2 |
| www.fetchit.com.au/menu/ | Typical analysis (% of recipe) Protein: 21.1 | Fat: 8.95 | Ash: 1.21 | Moisture: 66.26 | Fiber: 0.34 | Net carbs: 2.13 | kcal p/1000g = 1573 | H2 |
| www.fetchit.com.au/menu/ | Chookies | H2 |
| www.fetchit.com.au/menu/ | Ingredients Free-range chicken breast, chicken hearts, beef liver, green-lipped mussels, egg, carrot, red apple, broccoli, parsley, calcium, wheatgerm oil, zinc & kelp powder. | H2 |
| www.fetchit.com.au/menu/ | Typical analysis (% of recipe) Protein: 21.8 | Fat: 4.08 | Ash: 1.05 | Moisture: 70.9 | Fiber: 0.46 | Net carbs: 1.7 | kcal p/1000g = 1172 | H2 |
| www.fetchit.com.au/menu/ | The Pesco | H2 |
| www.fetchit.com.au/menu/ | Ingredients Tasmanian salmon, grass-fed beef, beef liver, green-lipped mussels, egg, sweet potato, spinach, red apple, calcium, wheatgerm oil, zinc & kelp powder. | H2 |
| www.fetchit.com.au/menu/ | Typical analysis (% of recipe) Protein: 19.76 | Fat: 7.61 | Ash: 1.49 | Moisture: 67.47 | Fiber: 0.54 | Net carbs: 3.13 | kcal p/1000g = 1448 | H2 |
| www.fetchit.com.au/menu/ | Gobbler | H2 |
| www.fetchit.com.au/menu/ | Ingredients Barn-raised turkey, beef liver, green-lipped mussels, egg, sweet potato, cauliflower, spinach, cranberries, calcium, wheatgerm oil, zinc, cod liver oil & kelp powder. | H2 |
| www.fetchit.com.au/menu/ | Typical analysis (% of recipe) Protein: 15.88 | Fat: 7.13 | Ash: 1.18 | Moisture: 72.54 | Fiber: 0.56 | Net carbs: 2.71 | kcal p/1000g = 1257 | H2 |
| www.fetchit.com.au/menu/ | Roovie | H2 |
| www.fetchit.com.au/menu/ | Ingredients Wild-caught kangaroo, beef liver, green-lipped mussels, egg, pumpkin, red apple, carrot, parsley, calcium, wheatgerm oil, cod liver oil & kelp powder. | H2 |
| www.fetchit.com.au/menu/ | Typical analysis (% of recipe) Protein: 24.43 | Fat: 3.78 | Ash: 1.22 | Moisture: 66.79 | Fiber: 0.35 | Net carbs: 3.52 | kcal p/1000g = 1296 | H2 |
| www.fetchit.com.au/menu/ | Serving Healthy Meals to Dogs All Over NSW & VIC | H2 |
| www.fetchit.com.au/menu/ | What the furrents are saying... | H2 |
| www.fetchit.com.au/menu/ | Cute dogs, pet advice & special offers to your doggy inbox: | H2 |
| www.fetchit.com.au/menu/ | Copyright © 2024 Fetchit. | H2 |
| www.fetchit.com.au/about-us/ | Our Mission | H2 |
| www.fetchit.com.au/about-us/ | At Fetchit, we're on a mission to ensure every pup gets the delicious, nutritious meals they deserve.Seeing how our fresh food transforms dogs keeps us going strong.We're working hard to make healthy meals more accessible and convenient. Join us in this fresh food movement,where we're all about making our furry friends' lives better, one meal at a time!- Founders, Matea and Alex | H2 |
| www.fetchit.com.au/about-us/ | Researched. Developed. Served. | H2 |
| www.fetchit.com.au/about-us/ | Fetchit began with two dog lovers exploring healthy recipes for the dogs in their circle of friends and family..Over time, in collaboration with one of Australia's leading pet nutritionists, Fetchit has crafted a menu that is not only exceptionally balanced but also rooted in scientific principles.Our top-notch service is supported by efficient logistics, ensuring timely delivery of fresh meals to dogs all across Sydney. | H2 |
| www.fetchit.com.au/about-us/ | Our Story | H2 |
| www.fetchit.com.au/about-us/ | The Inspiration | H2 |
| www.fetchit.com.au/about-us/ | Fresh Food Steps In | H2 |
| www.fetchit.com.au/about-us/ | They made the decision to start cooking homemade meals for Jonah, preparing his entire week's worth of freshly cooked recipes. As expected, Jonah's health witnessed a remarkable turnaround. | H2 |
| www.fetchit.com.au/about-us/ | Journey Towards Freshness | H2 |
| www.fetchit.com.au/about-us/ | Preparing Jonah's meals and exploring a fresh, wholefood diet was the lightbulb moment that set Fetchit into motion. Together, they embarked on a journey towards establishing a business focused on exceptional service, quality, and the well-being of dogs. | H2 |
| www.fetchit.com.au/about-us/ | The Results | H2 |
| www.fetchit.com.au/about-us/ | Today | H2 |
| www.fetchit.com.au/about-us/ | Fetchit delivers fresh meals to dogs throughout Sydney. Our team consists of professional chefs, cold-chain logistics partners, and a passionate group of dog lovers who strongly advocate for a fresh approach to feeding. | H2 |
| www.fetchit.com.au/about-us/ | Cute dogs, pet advice & special offers to your doggy inbox: | H2 |
| www.fetchit.com.au/about-us/ | Copyright © 2024 Fetchit. | H2 |
| www.fetchit.com.au/why-fresh/ | The Superiority of Fresh Food OverProcessed Food | H2 |
| www.fetchit.com.au/why-fresh/ | For the past century, processed commercial pet food has dominated the market,replacing the former wholefood diets dogs enjoyed.And what have we got to show for it today? | H2 |
| www.fetchit.com.au/why-fresh/ | Kibble: Unveiling Its Adverse Effects | H2 |
| www.fetchit.com.au/why-fresh/ | Kibble's Marketing Tricks | H2 |
| www.fetchit.com.au/why-fresh/ | Food for Dogs Should be Real Food.End of Story. | H2 |
| www.fetchit.com.au/why-fresh/ | Cute dogs, pet advice & special offers to your doggy inbox: | H2 |
| www.fetchit.com.au/why-fresh/ | Copyright © 2024 Fetchit. | H2 |
| www.fetchit.com.au/faqs/ | Frequently Asked Questions | H2 |
| www.fetchit.com.au/faqs/ | Our Food | H2 |
| www.fetchit.com.au/faqs/ | Creating Your Plan | H2 |
| www.fetchit.com.au/faqs/ | Delivery | H2 |
| www.fetchit.com.au/faqs/ | Subscription | H2 |
| www.fetchit.com.au/faqs/ | Cute dogs, pet advice & special offers to your doggy inbox: | H2 |
| www.fetchit.com.au/faqs/ | Copyright © 2024 Fetchit. | H2 |
Server behaviour5.5
404 page
Compression
- This website does not return a 404 error HTTP status code for missing pages. This is bad because search engines like Google might mistake this for a real page of content.
- Ensure your web server returns a 404 HTTP status code for error pages.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- 3 of the pages of this website follow the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. These pages are ideal.
- Adding or removing a trailing slash to one of the URLs of this site returns an error page (404). This is OK as no content is being duplicated, but visitors might try browsing to the pages of this website with or without a trailing slash. Ideally, the alternate URL should redirect to the correct page.
- Add a 301 redirect from the other version to the canonical URL.
- There was no website found on http://fetchit.com.au. This is bad, as visitors might presume they can visit this website by visiting that address.
- Put a permanent (HTTP 301) redirect to http://www.fetchit.com.au on http://fetchit.com.au.
Images8.2
92% of images have a clearly defined size
56 images are being resized by the browser
- Some images (8.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 56 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Amount of content9.0
Rendering Chart...
- This website has an average of 699 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.fetchit.com.au/ | 4922 | 692 |
| www.fetchit.com.au/menu/ | 3306 | 490 |
| www.fetchit.com.au/about-us/ | 2562 | 363 |
| www.fetchit.com.au/why-fresh/ | 4097 | 619 |
| www.fetchit.com.au/faqs/ | 7965 | 1329 |
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behaviour.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Page titles
Internal links10.0
- Every link tested appears to be well defined. This is good because well defined links help SEO and aid accessibility.
Meta tags10.0
This is how this website will look in Google search listings:
Fresh, Healthy Dog Food Delivery - Fetchit
www.fetchit.com.au/
Fresh, healthy dog food. Pet-nutritionist certified. Made with human-grade, real ingredients. Conveniently delivered. Join the fresh food movement!
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.fetchit.com.au/ | viewport | width=device-width, initial-scale=1 |
| www.fetchit.com.au/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.fetchit.com.au/ | description | Fresh, healthy dog food. Pet-nutritionist certified. Made with human-grade, real ingredients. Conveniently delivered. Join the fresh food movement! |
| www.fetchit.com.au/ | twitter:card | summary_large_image |
| www.fetchit.com.au/ | twitter:site | @fetchitau |
| www.fetchit.com.au/ | generator | Site Kit by Google 1.125.0 |
| www.fetchit.com.au/ | google-adsense-platform-account | ca-host-pub-2644536267352236 |
| www.fetchit.com.au/ | google-adsense-platform-domain | sitekit.withgoogle.com |
| www.fetchit.com.au/ | generator | Elementor 3.21.4; features: e_optimized_assets_loading, additional_custom_breakpoints; settings: css_print_method-external, google_font-enabled, font_display-auto |
| www.fetchit.com.au/ | msapplication-tileimage | https://i0.wp.com/www.fetchit.com.au/wp-content/uploads/2021/08/cropped-favicon.png?fit=270%2C270&ssl=1 |
| www.fetchit.com.au/menu/ | viewport | width=device-width, initial-scale=1 |
| www.fetchit.com.au/menu/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.fetchit.com.au/menu/ | description | Fetchit's menu is formulated alongside one of Australia's leading pet nutritionists. Made from human-grade meats, vegetables, and fruits. |
| www.fetchit.com.au/menu/ | twitter:card | summary_large_image |
| www.fetchit.com.au/menu/ | twitter:site | @fetchitau |
| www.fetchit.com.au/menu/ | twitter:label1 | Est. reading time |
| www.fetchit.com.au/menu/ | twitter:data1 | 4 minutes |
| www.fetchit.com.au/menu/ | generator | Site Kit by Google 1.125.0 |
| www.fetchit.com.au/menu/ | google-adsense-platform-account | ca-host-pub-2644536267352236 |
| www.fetchit.com.au/menu/ | google-adsense-platform-domain | sitekit.withgoogle.com |
| www.fetchit.com.au/menu/ | generator | Elementor 3.21.4; features: e_optimized_assets_loading, additional_custom_breakpoints; settings: css_print_method-external, google_font-enabled, font_display-auto |
| www.fetchit.com.au/menu/ | msapplication-tileimage | https://i0.wp.com/www.fetchit.com.au/wp-content/uploads/2021/08/cropped-favicon.png?fit=270%2C270&ssl=1 |
| www.fetchit.com.au/about-us/ | viewport | width=device-width, initial-scale=1 |
| www.fetchit.com.au/about-us/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.fetchit.com.au/about-us/ | description | Our mission is to help dogs all across Australia live happier and healthier lives through a high-quality, fresh food diet. |
| www.fetchit.com.au/about-us/ | twitter:card | summary_large_image |
| www.fetchit.com.au/about-us/ | twitter:site | @fetchitau |
| www.fetchit.com.au/about-us/ | twitter:label1 | Est. reading time |
| www.fetchit.com.au/about-us/ | twitter:data1 | 3 minutes |
| www.fetchit.com.au/about-us/ | generator | Site Kit by Google 1.125.0 |
| www.fetchit.com.au/about-us/ | google-adsense-platform-account | ca-host-pub-2644536267352236 |
| www.fetchit.com.au/about-us/ | google-adsense-platform-domain | sitekit.withgoogle.com |
| www.fetchit.com.au/about-us/ | generator | Elementor 3.21.4; features: e_optimized_assets_loading, additional_custom_breakpoints; settings: css_print_method-external, google_font-enabled, font_display-auto |
| www.fetchit.com.au/about-us/ | msapplication-tileimage | https://i0.wp.com/www.fetchit.com.au/wp-content/uploads/2021/08/cropped-favicon.png?fit=270%2C270&ssl=1 |
| www.fetchit.com.au/why-fresh/ | viewport | width=device-width, initial-scale=1 |
| www.fetchit.com.au/why-fresh/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.fetchit.com.au/why-fresh/ | description | Food for dogs needs to be real food, not burnt balls or processed sludge. The magic is in the nutrition a fresh diet brings to a dog's health. |
| www.fetchit.com.au/why-fresh/ | twitter:card | summary_large_image |
| www.fetchit.com.au/why-fresh/ | twitter:site | @fetchitau |
| www.fetchit.com.au/why-fresh/ | twitter:label1 | Est. reading time |
| www.fetchit.com.au/why-fresh/ | twitter:data1 | 6 minutes |
| www.fetchit.com.au/why-fresh/ | generator | Site Kit by Google 1.125.0 |
| www.fetchit.com.au/why-fresh/ | google-adsense-platform-account | ca-host-pub-2644536267352236 |
| www.fetchit.com.au/why-fresh/ | google-adsense-platform-domain | sitekit.withgoogle.com |
| www.fetchit.com.au/why-fresh/ | generator | Elementor 3.21.4; features: e_optimized_assets_loading, additional_custom_breakpoints; settings: css_print_method-external, google_font-enabled, font_display-auto |
| www.fetchit.com.au/why-fresh/ | msapplication-tileimage | https://i0.wp.com/www.fetchit.com.au/wp-content/uploads/2021/08/cropped-favicon.png?fit=270%2C270&ssl=1 |
| www.fetchit.com.au/faqs/ | viewport | width=device-width, initial-scale=1 |
| www.fetchit.com.au/faqs/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.fetchit.com.au/faqs/ | description | Browse frequently asked questions and learn how to transition your dog to a fresh diet! ... How are the Fetchit meals made? |
| www.fetchit.com.au/faqs/ | twitter:card | summary_large_image |
| www.fetchit.com.au/faqs/ | twitter:site | @fetchitau |
| www.fetchit.com.au/faqs/ | twitter:label1 | Est. reading time |
| www.fetchit.com.au/faqs/ | twitter:data1 | 7 minutes |
| www.fetchit.com.au/faqs/ | generator | Site Kit by Google 1.125.0 |
| www.fetchit.com.au/faqs/ | google-adsense-platform-account | ca-host-pub-2644536267352236 |
| www.fetchit.com.au/faqs/ | google-adsense-platform-domain | sitekit.withgoogle.com |
| www.fetchit.com.au/faqs/ | generator | Elementor 3.21.4; features: e_optimized_assets_loading, additional_custom_breakpoints; settings: css_print_method-external, google_font-enabled, font_display-auto |
| www.fetchit.com.au/faqs/ | msapplication-tileimage | https://i0.wp.com/www.fetchit.com.au/wp-content/uploads/2021/08/cropped-favicon.png?fit=270%2C270&ssl=1 |
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshnessi
- Sorry, we couldn't determine when this website was last updated. This is usually because its web server isn't reporting this information and we couldn't find enough other dates in the content of pages.
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