Nibbler SEO audit for www.glossier.com
Summary
Overall8.1
The overall score for this website.
Accessibility9.2
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience9.1
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing7.1
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology8.8
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 16:18 on 5 May 2024 (BST).
Top priorities for website improvement
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content. (read more)
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Printability0.0
0% of pages are optimised for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimised pages
Page Print www.glossier.com/ Not detected www.glossier.com/pages/international Not detected www.glossier.com/collections/skincare Not detected www.glossier.com/collections/makeup Not detected www.glossier.com/collections/balms Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Headings5.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Meta tags5.2
This is how this website will look in Google search listings:
Glossier
www.glossier.com/
Glossier
- All pages include at least some metadata, but only 40.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Pages with no meta description
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.glossier.com/ | viewport | width=device-width, initial-scale=1, user-scalable=no |
| www.glossier.com/ | description | Glossier |
| www.glossier.com/ | twitter:site | @ |
| www.glossier.com/ | twitter:card | summary_large_image |
| www.glossier.com/ | twitter:title | Glossier |
| www.glossier.com/ | twitter:description | Shop The New Beauty Essentials Exclusively At Glossier.com. Good Routines Start Here. Get the Makeup And Skincare Products Inspired By Real People And Their Routines. |
| www.glossier.com/ | google-site-verification | eA38Qj9a6poDjP3zwQOigEpqS93x9ljpFHu0THP_M9c |
| www.glossier.com/ | shopify-digital-wallet | /62791647477/digital_wallets/dialog |
| www.glossier.com/ | shopify-checkout-api-token | ae44601cdd6e73dfa1237c280d7d1165 |
| www.glossier.com/pages/international | viewport | width=device-width, initial-scale=1, user-scalable=no |
| www.glossier.com/pages/international | description | International Shipping & ReturnsInternational customers can browse and shop our website in their local currency by selecting their country from the dropdown menu in the main navigation. Please note the table below reflects the average transit time but it may slightly vary at checkout based on a dynamic business day |
| www.glossier.com/pages/international | twitter:site | @ |
| www.glossier.com/pages/international | twitter:card | summary_large_image |
| www.glossier.com/pages/international | twitter:title | International |
| www.glossier.com/pages/international | twitter:description | International Shipping & ReturnsInternational customers can browse and shop our website in their local currency by selecting their country from the dropdown menu in the main navigation. Please note the table below reflects the average transit time but it may slightly vary at checkout based on a dynamic business day |
| www.glossier.com/pages/international | google-site-verification | eA38Qj9a6poDjP3zwQOigEpqS93x9ljpFHu0THP_M9c |
| www.glossier.com/pages/international | shopify-digital-wallet | /62791647477/digital_wallets/dialog |
| www.glossier.com/pages/international | shopify-checkout-api-token | ae44601cdd6e73dfa1237c280d7d1165 |
| www.glossier.com/collections/skincare | viewport | width=device-width, initial-scale=1, user-scalable=no |
| www.glossier.com/collections/skincare | twitter:site | @ |
| www.glossier.com/collections/skincare | twitter:card | summary_large_image |
| www.glossier.com/collections/skincare | twitter:title | Skincare |
| www.glossier.com/collections/skincare | twitter:description | Shop The New Beauty Essentials Exclusively At Glossier.com. Good Routines Start Here. Get the Makeup And Skincare Products Inspired By Real People And Their Routines. |
| www.glossier.com/collections/skincare | google-site-verification | eA38Qj9a6poDjP3zwQOigEpqS93x9ljpFHu0THP_M9c |
| www.glossier.com/collections/skincare | shopify-digital-wallet | /62791647477/digital_wallets/dialog |
| www.glossier.com/collections/skincare | shopify-checkout-api-token | ae44601cdd6e73dfa1237c280d7d1165 |
| www.glossier.com/collections/makeup | viewport | width=device-width, initial-scale=1, user-scalable=no |
| www.glossier.com/collections/makeup | twitter:site | @ |
| www.glossier.com/collections/makeup | twitter:card | summary_large_image |
| www.glossier.com/collections/makeup | twitter:title | Makeup |
| www.glossier.com/collections/makeup | twitter:description | Shop The New Beauty Essentials Exclusively At Glossier.com. Good Routines Start Here. Get the Makeup And Skincare Products Inspired By Real People And Their Routines. |
| www.glossier.com/collections/makeup | google-site-verification | eA38Qj9a6poDjP3zwQOigEpqS93x9ljpFHu0THP_M9c |
| www.glossier.com/collections/makeup | shopify-digital-wallet | /62791647477/digital_wallets/dialog |
| www.glossier.com/collections/makeup | shopify-checkout-api-token | ae44601cdd6e73dfa1237c280d7d1165 |
| www.glossier.com/collections/balms | viewport | width=device-width, initial-scale=1, user-scalable=no |
| www.glossier.com/collections/balms | twitter:site | @ |
| www.glossier.com/collections/balms | twitter:card | summary_large_image |
| www.glossier.com/collections/balms | twitter:title | Balms |
| www.glossier.com/collections/balms | twitter:description | Shop The New Beauty Essentials Exclusively At Glossier.com. Good Routines Start Here. Get the Makeup And Skincare Products Inspired By Real People And Their Routines. |
| www.glossier.com/collections/balms | google-site-verification | eA38Qj9a6poDjP3zwQOigEpqS93x9ljpFHu0THP_M9c |
| www.glossier.com/collections/balms | shopify-digital-wallet | /62791647477/digital_wallets/dialog |
| www.glossier.com/collections/balms | shopify-checkout-api-token | ae44601cdd6e73dfa1237c280d7d1165 |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.glossier.com/ | X-UA-Compatible | IE=edge |
| www.glossier.com/pages/international | X-UA-Compatible | IE=edge |
| www.glossier.com/collections/skincare | X-UA-Compatible | IE=edge |
| www.glossier.com/collections/makeup | X-UA-Compatible | IE=edge |
| www.glossier.com/collections/balms | X-UA-Compatible | IE=edge |
Internal links9.9
- 3 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behaviour10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website returns page content with or without a trailing slash on the URLs, but each page has a canonical tag to denote the correct version. This is ideal, as search engines will know which version to index.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://glossier.com to http://www.glossier.com. This is ideal.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Page titles
| Page title | Notes |
| Glossier | OK |
| International – Glossier | OK |
| All Skincare – Glossier | OK |
| Makeup – Glossier | OK |
| Balms – Glossier | OK |
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Amount of content10.0
Rendering Chart...
- This website has an average of 2,383 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.glossier.com/ | 11979 | 1938 |
| www.glossier.com/pages/international | 11778 | 1920 |
| www.glossier.com/collections/skincare | 15295 | 2419 |
| www.glossier.com/collections/makeup | 23324 | 3895 |
| www.glossier.com/collections/balms | 10741 | 1744 |
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
Freshnessi
- Sorry, we couldn't determine when this website was last updated. This is usually because its web server isn't reporting this information and we couldn't find enough other dates in the content of pages.
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Nibbler | Insites | |
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