Nibbler SEO audit for www.master-divers.com
Summary
Overall8.1
The overall score for this website.
Accessibility9.1
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.2
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing5.1
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology8.9
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 09:49 on 6 May 2024 (BST).
Top priorities for website improvement
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Internal links6.8
- 36 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Server behaviour7.3
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- Adding or removing a trailing slash to all URLs of this site returns an error page (404). This is OK as no content is being duplicated, but visitors might try browsing to the pages of this website with or without a trailing slash. Ideally, the alternate URL should redirect to the correct page.
- Add a 301 redirect from the other version to the canonical URL.
- There was no website found on http://master-divers.com. This is bad, as visitors might presume they can visit this website by visiting that address.
- Put a permanent (HTTP 301) redirect to http://www.master-divers.com on http://master-divers.com.
Headings7.9
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Some headings (2.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Amount of content9.0
Rendering Chart...
- This website has an average of 815 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.master-divers.com/ | 7765 | 1055 |
| www.master-divers.com/about-us/ | 4043 | 399 |
| www.master-divers.com/team/ | 11824 | 1802 |
| www.master-divers.com/boats/ | 4358 | 479 |
| www.master-divers.com/equipment/ | 3644 | 340 |
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Images10.0
100% of images have a clearly defined size
No images are being resized by the browser
- All images have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
Meta tags10.0
This is how this website will look in Google search listings:
Home page - Master Divers Koh Tao
www.master-divers.com/
Discover thrilling courses, explore diverse dive sites, and enhance your skills with expert guidance. Book your dive trip today!
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.master-divers.com/ | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| www.master-divers.com/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.master-divers.com/ | description | Discover thrilling courses, explore diverse dive sites, and enhance your skills with expert guidance. Book your dive trip today! |
| www.master-divers.com/ | msapplication-tilecolor | #27328b |
| www.master-divers.com/ | msapplication-config | /wp-content/uploads/fbrfg/browserconfig.xml |
| www.master-divers.com/ | theme-color | #27328b |
| www.master-divers.com/about-us/ | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| www.master-divers.com/about-us/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.master-divers.com/about-us/ | description | Master Divers is one of the longest operating PADI dive centres on Koh Tao, offering diving courses and trips for all levels of divers. Join us and discover the wonders of the underwater world, while supporting marine conservation. Book your dive today! |
| www.master-divers.com/about-us/ | msapplication-tilecolor | #27328b |
| www.master-divers.com/about-us/ | msapplication-config | /wp-content/uploads/fbrfg/browserconfig.xml |
| www.master-divers.com/about-us/ | theme-color | #27328b |
| www.master-divers.com/team/ | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| www.master-divers.com/team/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.master-divers.com/team/ | description | Meet the dedicated professionals behind our scuba diving journey on the Team page. |
| www.master-divers.com/team/ | msapplication-tilecolor | #27328b |
| www.master-divers.com/team/ | msapplication-config | /wp-content/uploads/fbrfg/browserconfig.xml |
| www.master-divers.com/team/ | theme-color | #27328b |
| www.master-divers.com/boats/ | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| www.master-divers.com/boats/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.master-divers.com/boats/ | description | We can accommodates 24 guests. Enjoy covered decks, marine facilities, and a sun deck for an unparalleled diving experience. |
| www.master-divers.com/boats/ | msapplication-tilecolor | #27328b |
| www.master-divers.com/boats/ | msapplication-config | /wp-content/uploads/fbrfg/browserconfig.xml |
| www.master-divers.com/boats/ | theme-color | #27328b |
| www.master-divers.com/equipment/ | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| www.master-divers.com/equipment/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.master-divers.com/equipment/ | description | Dive confidently with our premium equipment, Aqualung BCD, Regulator, Dive computer, Fins with Booties, Aqualung Mask & Snorkel, wetsuit. |
| www.master-divers.com/equipment/ | msapplication-tilecolor | #27328b |
| www.master-divers.com/equipment/ | msapplication-config | /wp-content/uploads/fbrfg/browserconfig.xml |
| www.master-divers.com/equipment/ | theme-color | #27328b |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.master-divers.com/ | x-ua-compatible | ie=edge |
| www.master-divers.com/ | x-dns-prefetch-control | on |
| www.master-divers.com/about-us/ | x-ua-compatible | ie=edge |
| www.master-divers.com/about-us/ | x-dns-prefetch-control | on |
| www.master-divers.com/team/ | x-ua-compatible | ie=edge |
| www.master-divers.com/team/ | x-dns-prefetch-control | on |
| www.master-divers.com/boats/ | x-ua-compatible | ie=edge |
| www.master-divers.com/boats/ | x-dns-prefetch-control | on |
| www.master-divers.com/equipment/ | x-ua-compatible | ie=edge |
| www.master-divers.com/equipment/ | x-dns-prefetch-control | on |
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated April 20, 2024
- It looks like this website was last updated on Saturday, 20 April 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 01/06/2023 | www.master-divers.com/team/ | Body text |
| 20/04/2024 | www.master-divers.com/.../A.style.min.css | Last modified header |
| 08/12/2023 | www.master-divers.com/.../main_73fa2d6b.css | Last modified header |
| 25/10/2023 | www.master-divers.com/.../skrollr.css | Last modified header |
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