Nibbler SEO audit for www.royalcaribbean.com

Overall7.3

The overall score for this website.

Accessibility8.7

How accessible the website is to mobile and disabled users.

The following tests contribute to this score:

Experience7.9

How satisfying the website is likely to be for users.

The following tests contribute to this score:

Marketing7.5

How well marketed, and popular the website is.

The following tests contribute to this score:

Technology7.2

How well designed and built the website is.

The following tests contribute to this score:

Nibbler tested a sample of 5 pages from this website at 15:53 on 5 May 2024 (BST).

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Top priorities for website improvement

  • Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
  • Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS. (read more)
  • Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content. (read more)

Analytics0.0

Help

0% of pages use analytics

No Analytics SolutionNo

  • None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
    • Consider a leading website analytics solution, such as WebTrends or Google Analytics.
  • Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.

Printability0.0

Help

0% of pages are optimised for printing

Media specific CSS detected

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Images3.4

Help

50% of images have a clearly defined size

No images are being resized by the browser

Headings6.0

Help

adventure arrival await award-winning best beyond biggest boldest booking bucket changing class code conquer cruise cruises deals deserves destinations don't epic explore find fleet game great guest guide have heights icon incredible list many matter meet more most near newest next oasis payment personas planning plenty port ready right sailing seas second ship ships star start take there top-rated travel tropics vacation vacations ways while world world's you'll you're your

  • A significant amount (20.0%) of pages do not use defined headings. This means that users and search engines may find it harder to determine the content of this website's pages. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
    • Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content.
  • Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
    • Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.

Page headings detail

URLHeadingLevel
www.royalcaribbean.com/THE MOST EXCITING CRUISE DESTINATIONS AND AWARD-WINNING SHIPS H1
www.royalcaribbean.com/60% off second guestH2
www.royalcaribbean.com/GREAT CRUISES NEAR MEH2
www.royalcaribbean.com/TAKE ADVENTURE TO NEW HEIGHTSH2
www.royalcaribbean.com/My PersonasH2
www.royalcaribbean.com/There are so many ways to conquer your bucket list while we await the arrival of the next Icon Class ship, Star of the Seas℠. From the game changing Oasis Class to the Icon of Vacations℠, explore our newest, best ships.H3
www.royalcaribbean.com/You don’t have to travel far for an incredible vacation. Cruise from a port near you to top-rated vacation destinations in the tropics and beyond. No matter where in the world you’re sailing from, you’ll find plenty of deals on epic itineraries sailing right from your backyard.H3
www.royalcaribbean.com/Everyone deserves a vacation. You’ll find endless opportunities to make the most of every moment — like game-changing activities, world-class dining, show-stopping entertainment, and plenty of ways to unwind in the sunH3
www.royalcaribbean.com/code: ∅H3
www.royalcaribbean.com/resources/select-locationMy PersonasH2
www.royalcaribbean.com/resources/select-locationcode: ∅H3
www.royalcaribbean.com/cruise-dealsTHE BEST CRUISE DEALS & SPECIAL OFFERSH1
www.royalcaribbean.com/cruise-dealsNEWEST. BOLDEST. BEST.H1
www.royalcaribbean.com/cruise-deals60% off second guestH2
www.royalcaribbean.com/cruise-dealsVacation FinancingH2
www.royalcaribbean.com/cruise-deals  DISCOUNT CRUISE DEALS. SIGN UP FOR CURRENT PROMOTIONSH2
www.royalcaribbean.com/cruise-deals  GREAT CRUISES NEAR MEH2
www.royalcaribbean.com/cruise-dealstop cruise destinations H2
www.royalcaribbean.com/cruise-dealsAMAZING SEASONAL CRUISE DEALS  H2
www.royalcaribbean.com/cruise-dealsRoyal Caribbean Cruise Deals GuideH2
www.royalcaribbean.com/cruise-dealsexplore moreH2
www.royalcaribbean.com/cruise-dealsMy PersonasH2
www.royalcaribbean.com/cruise-dealsBooking a cruise has never been easier with flexible payment methods and payment options.H3
www.royalcaribbean.com/cruise-dealsI’m ready to start planning my cruise — how can I score the best deals?H3
www.royalcaribbean.com/cruise-dealsDoes it pay to plan ahead, or should I wait until the last minute?  H3
www.royalcaribbean.com/cruise-dealsHow can I maximize the value of my cruise vacation?H3
www.royalcaribbean.com/cruise-dealsReady to start planning your next getaway? Start exploring cruise deals now.H3
www.royalcaribbean.com/cruise-dealscode: ∅H3
www.royalcaribbean.com/cruise-shipsDISCOVER THE BEST CRUISE SHIPSH1
www.royalcaribbean.com/cruise-shipsNew to the fleet  H2
www.royalcaribbean.com/cruise-shipsMeet the fleetH2
www.royalcaribbean.com/cruise-shipsOur biggest award winnersH2
www.royalcaribbean.com/cruise-shipsMeet the world's biggest, boldest shipsH2
www.royalcaribbean.com/cruise-shipsMeet the world's biggest, boldest shipsH2
www.royalcaribbean.com/cruise-shipsThere's more to exploreH2
www.royalcaribbean.com/cruise-shipsMy PersonasH2
www.royalcaribbean.com/cruise-shipscode: ∅H3

Server behaviour7.4

Help

No404 page

YesCompression

  • This website does not return a 404 error HTTP status code for missing pages. This is bad because search engines like Google might mistake this for a real page of content.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • 3 of the pages of this website follow the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. These pages are ideal.
  • One page of this website returns page content with or without a trailing slash on its URL, but it uses a canonical tag to denote the correct versions. This is ideal, as search engines will know which version to index.
  • This website uses a temporary (HTTP 302) redirect from http://royalcaribbean.com to http://www.royalcaribbean.com. This is OK, but a permanent (HTTP 301) redirect is considered best practice.
    • If possible, change the temporary redirect to a permanent (HTTP 301) redirect.

Internal links8.3

Help

Amount of content8.5

Help

Rendering Chart...

  • This website has an average of 1,314 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.

Amount of content discovered

Mobile8.6

Help

Mobile screenshot of www.royalcaribbean.comTablet screenshot of www.royalcaribbean.com

Media specific CSS detected

MediaMin widthMax widthCSS file
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Page titles10.0

Help

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.

Page titles

Meta tags10.0

Help

This is how this website will look in Google search listings:

Cruises – Amazing Cruises and Cruise Deals | Royal Caribbean Cruises

www.royalcaribbean.com/

Cruise to unforgettable destinations with Royal Caribbean. Save with the best cruise deals and packages to the Caribbean and the Bahamas. Start your dream vacation ...

  • All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.

Meta Tags (name attribute)

Page URLNameContent
www.royalcaribbean.com/keywords
www.royalcaribbean.com/descriptionCruise to unforgettable destinations with Royal Caribbean. Save with the best cruise deals and packages to the Caribbean and the Bahamas. Start your dream vacation with a cruise to Alaska, the Mediterranean, Mexico, or the South Pacific.
www.royalcaribbean.com/viewportwidth=device-width, initial-scale=1
www.royalcaribbean.com/twitter:cardsummary_large_image
www.royalcaribbean.com/twitter:creator@royalcaribbean
www.royalcaribbean.com/twitter:descriptionCruise to unforgettable destinations with Royal Caribbean. Save with the best cruise deals and packages to the Caribbean and the Bahamas. Start your dream vacation with a cruise to Alaska, the Mediterranean, Mexico, or the South Pacific.
www.royalcaribbean.com/twitter:title Cruises – Amazing Cruises and Cruise Deals | Royal Caribbean Cruises
www.royalcaribbean.com/twitter:imagehttps://assets.dm.rccl.com/is/image/RoyalCaribbeanCruises/royal/international/promotions/2023/july/flash-sale-3/sgp-apac/JulyFS3_SGP_Hero_Jumbotron_1920x1080.jpg?$1440x600$
www.royalcaribbean.com/p:domain_verify5e9e64513e5d13bba8acda3cc0cf1175
www.royalcaribbean.com/application-nameRoyal Caribbean International
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www.royalcaribbean.com/replicated-date1714680270397
www.royalcaribbean.com/resources/select-locationkeywords
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www.royalcaribbean.com/resources/select-locationtwitter:creator@royalcaribbean
www.royalcaribbean.com/resources/select-locationtwitter:descriptionSelect your country and/or language to learn about the latest cruises and travel destinations you can visit with Royal Caribbean Cruises.
www.royalcaribbean.com/resources/select-locationtwitter:titleChoose Your Country | Royal Caribbean Cruises
www.royalcaribbean.com/resources/select-locationtwitter:imagehttps://assets.dm.rccl.com/is/image/RoyalCaribbeanCruises/royal/ships/oasis/oasis-of-the-seas-labadee-haiti-aft.jpg?$1440x600$
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www.royalcaribbean.com/resources/select-locationreplicated-date1710231591485
www.royalcaribbean.com/cruisesviewportwidth=device-width
www.royalcaribbean.com/cruisesdescriptionSearch for cruises with Royal Caribbean. Start planning your next cruise vacation by finding the best travel destinations & departure ports.
www.royalcaribbean.com/cruisesrobotsindex, follow
www.royalcaribbean.com/cruisesnext-head-count14
www.royalcaribbean.com/cruise-dealskeywords
www.royalcaribbean.com/cruise-dealsdescriptionFind the best cruise deals and vacation sales. Explore our travel packages, last-minute savings, and limited-time offers on discount cruises to over 300+ destinations.
www.royalcaribbean.com/cruise-dealsviewportwidth=device-width, initial-scale=1
www.royalcaribbean.com/cruise-dealstwitter:cardsummary_large_image
www.royalcaribbean.com/cruise-dealstwitter:creator@royalcaribbean
www.royalcaribbean.com/cruise-dealstwitter:descriptionFind the best cruise deals and vacation sales. Explore our travel packages, last-minute savings, and limited-time offers on discount cruises to over 300+ destinations.
www.royalcaribbean.com/cruise-dealstwitter:titleCruise Deals: Best Discount Cruises & Packages | Royal Caribbean Cruises
www.royalcaribbean.com/cruise-dealstwitter:imagehttps://assets.dm.rccl.com/is/image/RoyalCaribbeanCruises/royal/international/promotions/2023/july/flash-sale-3/sgp-apac/JulyFS3_SGP_Hero_Jumbotron_1920x1080.jpg?$1440x600$
www.royalcaribbean.com/cruise-dealsp:domain_verify5e9e64513e5d13bba8acda3cc0cf1175
www.royalcaribbean.com/cruise-dealsapplication-nameRoyal Caribbean International
www.royalcaribbean.com/cruise-dealsformat-detectiontelephone=no
www.royalcaribbean.com/cruise-dealspage-path%2Fcontent%2Froyal%2Fusa%2Fen%2Fcruise-dealshttps%3A%2F%2F
www.royalcaribbean.com/cruise-dealsreplicated-date1714680359103
www.royalcaribbean.com/cruise-shipskeywords
www.royalcaribbean.com/cruise-shipsdescriptionRoyal Caribbean Cruises offers adventure and relaxation for adults and kids onboard the biggest newest ships cruising to popular travel locations around the world. Book your next cruise and discover the award-winning cruise ships taking you to the best destinations around the world.
www.royalcaribbean.com/cruise-shipsviewportwidth=device-width, initial-scale=1
www.royalcaribbean.com/cruise-shipstwitter:cardsummary_large_image
www.royalcaribbean.com/cruise-shipstwitter:creator@royalcaribbean
www.royalcaribbean.com/cruise-shipstwitter:descriptionRoyal Caribbean Cruises offers adventure and relaxation for adults and kids onboard the biggest newest ships cruising to popular travel locations around the world. Book your next cruise and discover the award-winning cruise ships taking you to the best destinations around the world.
www.royalcaribbean.com/cruise-shipstwitter:titleBest Cruise Ships: Discover Our Top Rated Ships | Royal Caribbean Cruises
www.royalcaribbean.com/cruise-shipstwitter:imagehttps://assets.dm.rccl.com/is/image/RoyalCaribbeanCruises/royal/ships/icon/assets/icon-of-the-seas-aerial-sea-day-crop-water.jpg?$1440x600$
www.royalcaribbean.com/cruise-shipsp:domain_verify5e9e64513e5d13bba8acda3cc0cf1175
www.royalcaribbean.com/cruise-shipsapplication-nameRoyal Caribbean International
www.royalcaribbean.com/cruise-shipsformat-detectiontelephone=no
www.royalcaribbean.com/cruise-shipspage-path%2Fcontent%2Froyal%2Fusa%2Fen%2Fcruise-shipshttps%3A%2F%2F
www.royalcaribbean.com/cruise-shipsreplicated-date1713390308994

Meta Tags (http-equiv attribute)

Page URLNameContent
www.royalcaribbean.com/X-UA-CompatibleIE=edge
www.royalcaribbean.com/content-languageen_US
www.royalcaribbean.com/resources/select-locationX-UA-CompatibleIE=edge
www.royalcaribbean.com/resources/select-locationcontent-languageen_US
www.royalcaribbean.com/cruisescontent-languageen_US
www.royalcaribbean.com/cruise-dealsX-UA-CompatibleIE=edge
www.royalcaribbean.com/cruise-dealscontent-languageen_US
www.royalcaribbean.com/cruise-shipsX-UA-CompatibleIE=edge
www.royalcaribbean.com/cruise-shipscontent-languageen_US

URL format10.0

Help

  • This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.

Freshness10.0

Help

Last updated May 3, 2024

  • It looks like this website was last updated on Friday, 3 May 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
  • To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.

All dates found

DateFileSource
03/05/2024www.royalcaribbean.com/Last modified header
30/04/2024www.royalcaribbean.com/resources/select-locationLast modified header
02/05/2024www.royalcaribbean.com/cruise-shipsLast modified header
03/11/2023www.royalcaribbean.com/.../vacation-financing-page-total-balance.pngLast modified header
03/11/2023www.royalcaribbean.com/.../vacation-financing-page-calendar.pngLast modified header
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