Nibbler SEO audit for www.southalltravel.co.uk
Summary
Overall8.9
The overall score for this website.
Accessibility9.2
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience7.7
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing10.0
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology8.0
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 22:42 on 5 May 2024 (BST).
Top priorities for website improvement
- Having a mobile site is good, but the best way of adapting a website for different screen sizes is to use CSS media queries. (read more)
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets. (read more)
- Enable GZIP compression on your web server or in your application. (read more)
Printability0.0
0% of pages are optimised for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimised pages
Page Print www.southalltravel.co.uk/ Not detected www.southalltravel.co.uk/book-with-confidence.aspx Not detected www.southalltravel.co.uk/india/ Not detected www.southalltravel.co.uk/india/.../ Not detected www.southalltravel.co.uk/india/.../ Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Server behaviour7.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was not served using GZIP encoding. GZIP compression is widely supported and reduces the load time of a web page.
- Enable GZIP compression on your web server or in your application.
- 3 of the pages of this website follow the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. These pages are ideal.
- One page of this website returns page content with or without a trailing slash on its URL, but it uses a canonical tag to denote the correct versions. This is ideal, as search engines will know which version to index.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://southalltravel.co.uk to http://www.southalltravel.co.uk. This is ideal.
Mobile7.2
- This website redirects smartphone users to a mobile site at https://m.southalltravel.co.uk/.
- Having a mobile site is good, but the best way of adapting a website for different screen sizes is to use CSS media queries.
Media specific CSS detected
Images8.3
87% of images have a clearly defined size
405 images are being resized by the browser
- Some images (13.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 405 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
URL format8.8
1 URLs are less than ideal
- 1 URLs include a file extension.
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Internal links9.7
- 9 links are weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
Weak link text
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
- 10 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL www.southalltravel.co.uk/.../the-ritz-carlton-dubai.aspx 5* The Ritz Carlton Dubai From £725pp Flight + 3 Nights Breakfast Save up to 74% Exclusive Offers Kids below 16 Stay & Dine for FREE this summer* Luxurious beach front resort Book Breakfast and get FREE Upgrade to Dine Around Half Board* More offers > www.southalltravel.co.uk/ www.southalltravel.co.uk/.../atlantis.aspx 5* Atlantis, The Palm, Dubai From £899pp Flight + 3 Nights Half Board Save up to 40% Kids Stay & Dine for FREE* FREE Half Board Dine Around* More offers > www.southalltravel.co.uk/ www.southalltravel.co.uk/.../atlantis-the-royal-dubai.aspx 5* Atlantis The Royal Dubai From £979pp Flight + 3 Nights Breakfast FREE Daily Access to Aquaventure Waterpark and The Lost Chamber Aquarium* More offers > www.southalltravel.co.uk/ www.southalltravel.co.uk/airlines/etihad-airways Etihad Airways Worldwide Special Abu Dhabi fr £406 Delhi fr £461 Karachi fr £495 Bangkok fr £561 More offers > www.southalltravel.co.uk/ www.southalltravel.co.uk/airlines/emirates Fly Smart. Fly Emirates Dubai fr £556 Delhi fr £575 Karachi fr £662 Bangkok fr £690 Book by 30 May More offers > www.southalltravel.co.uk/ www.southalltravel.co.uk/.../...&dep=london%20heathrow Fly with Vistara Economy Class Delhi fr £506 Mumbai fr £515 Amritsar fr £581 Book by 31 May More offers > www.southalltravel.co.uk/india/ www.southalltravel.co.uk/.../...&dep=london%20heathrow Special Offers On Flights Economy Class Delhi fr £461 Mumbai fr £469 Cochin fr £545 More offers > www.southalltravel.co.uk/india/ www.southalltravel.co.uk/.../...&dep=london%20heathrow Save On India Flights! Economy Class Amritsar fr £445 Mumbai fr £483 Delhi fr £495 More offers > www.southalltravel.co.uk/india/ www.southalltravel.co.uk/.../...&dep=london%20heathrow Fly India With British Airways Economy Class Delhi fr £459 Mumbai fr £475 Chennai fr £497 Book by 14 May More offers > www.southalltravel.co.uk/india/ www.southalltravel.co.uk/.../...&dep=london%20heathrow Qatar Airways Flights Sale Economy Class Delhi fr £469 Mumbai fr £471 Cochin fr £507 Book by 14 May More offers > www.southalltravel.co.uk/india/
- Consider shortening long anchor text.
- 10 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behaviour.
Analytics Software Found
| Software Name |
| Google Analytics |
| Google Tag Manager |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Page titles
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
Page headings detail
Meta tags10.0
This is how this website will look in Google search listings:
Cheap Flights and Holidays - Call 0208 843 4444 - Southall Travel
www.southalltravel.co.uk/
Call Southall Travel at 0208 843 4444 for Cheap flights tickets, Holidays and hotel deals at reasonable prices. Find discounted flight offers and Guaranteed Price ...
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.southalltravel.co.uk/ | description | Call Southall Travel at 0208 843 4444 for Cheap flights tickets, Holidays and hotel deals at reasonable prices. Find discounted flight offers and Guaranteed Price Match |
| www.southalltravel.co.uk/ | distribution | Global |
| www.southalltravel.co.uk/ | robots | index, follow |
| www.southalltravel.co.uk/ | format-detection | telephone=no |
| www.southalltravel.co.uk/ | viewport | width=device-width, initial-scale=1 |
| www.southalltravel.co.uk/book-with-confidence.aspx | description | Book with confidence with Southall Travel. Book your next holiday with peace of mind and find out what is covered |
| www.southalltravel.co.uk/book-with-confidence.aspx | distribution | Global |
| www.southalltravel.co.uk/book-with-confidence.aspx | robots | index, follow |
| www.southalltravel.co.uk/book-with-confidence.aspx | format-detection | telephone=no |
| www.southalltravel.co.uk/book-with-confidence.aspx | viewport | width=device-width, initial-scale=1 |
| www.southalltravel.co.uk/india/ | description | Get in touch with Southall Travel today and book your Tickets to India for 2024 / 2025. Don't miss the opportunity to get your Cheap flights to India today! |
| www.southalltravel.co.uk/india/ | robots | index,follow |
| www.southalltravel.co.uk/india/ | format-detection | telephone=no |
| www.southalltravel.co.uk/india/ | viewport | width=device-width, initial-scale=1 |
| www.southalltravel.co.uk/india/.../ | description | Southall Travel offers cheap London to Mumbai flights with a variety of other UK airport-to-Mumbai flights in 2024 / 2025. |
| www.southalltravel.co.uk/india/.../ | robots | index,follow |
| www.southalltravel.co.uk/india/.../ | format-detection | telephone=no |
| www.southalltravel.co.uk/india/.../ | viewport | width=device-width, initial-scale=1 |
| www.southalltravel.co.uk/india/.../ | description | Book your London to Delhi flight with Southall Travel. Find cheap flights to Delhi for 2024 / 2025. Hurry, book now and save! |
| www.southalltravel.co.uk/india/.../ | robots | index,follow |
| www.southalltravel.co.uk/india/.../ | format-detection | telephone=no |
| www.southalltravel.co.uk/india/.../ | viewport | width=device-width, initial-scale=1 |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.southalltravel.co.uk/ | X-UA-Compatible | IE=edge |
| www.southalltravel.co.uk/book-with-confidence.aspx | X-UA-Compatible | IE=edge |
| www.southalltravel.co.uk/book-with-confidence.aspx | X-UA-Compatible | IE=edge |
| www.southalltravel.co.uk/book-with-confidence.aspx | Content-Type | text/html; charset=utf-8 |
| www.southalltravel.co.uk/india/ | X-UA-Compatible | IE=edge |
| www.southalltravel.co.uk/india/.../ | X-UA-Compatible | IE=edge |
| www.southalltravel.co.uk/india/.../ | X-UA-Compatible | IE=edge |
Amount of content10.0
Rendering Chart...
- This website has an average of 2,703 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.southalltravel.co.uk/ | 9200 | 1351 |
| www.southalltravel.co.uk/book-with-confidence.aspx | 8013 | 1157 |
| www.southalltravel.co.uk/india/ | 26281 | 4346 |
| www.southalltravel.co.uk/india/.../ | 21107 | 3477 |
| www.southalltravel.co.uk/india/.../ | 19464 | 3184 |
Freshness10.0
Last updated May 4, 2024
- It looks like this website was last updated on Saturday, 4 May 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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