Nibbler SEO audit for zerodha.com
Summary
Overall8.2
The overall score for this website.
Accessibility9.2
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.6
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing7.8
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology8.7
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 09:42 on 6 May 2024 (BST).
Top priorities for website improvement
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets. (read more)
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Printability0.0
0% of pages are optimised for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimised pages
Page Print zerodha.com/ Not detected zerodha.com/about/ Not detected zerodha.com/products/ Not detected zerodha.com/pricing/ Not detected zerodha.com/open-account/ Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Internal links6.2
- 43 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Server behaviour8.4
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website returns page content with or without a trailing slash on the URLs. Search engines might see these as separate pages with duplicate content which they could penalise for.
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://www.zerodha.com to http://zerodha.com. This is ideal.
Headings9.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
| URL | Heading | Level |
| zerodha.com/ | Invest in everything | H1 |
| zerodha.com/ | ₹0 | H1 |
| zerodha.com/ | ₹20 | H1 |
| zerodha.com/ | Largest stock broker in India | H2 |
| zerodha.com/ | Trust with confidence | H2 |
| zerodha.com/ | Unbeatable pricing | H2 |
| zerodha.com/ | Open a Zerodha account | H2 |
| zerodha.com/ | Customer-first always | H4 |
| zerodha.com/ | No spam or gimmicks | H4 |
| zerodha.com/ | The Zerodha universe | H4 |
| zerodha.com/ | Do better with money | H4 |
| zerodha.com/ | Free and open market education | H4 |
| zerodha.com/ | Online platform to invest in stocks, derivatives, mutual funds, and more | H5 |
| zerodha.com/about/ | We pioneered the discount broking model in India.Now, we are breaking ground with our technology. | H2 |
| zerodha.com/about/ | People | H2 |
| zerodha.com/about/ | Nithin Kamath | H5 |
| zerodha.com/about/ | Nikhil Kamath | H5 |
| zerodha.com/about/ | Dr. Kailash Nadh | H5 |
| zerodha.com/about/ | Venu Madhav | H5 |
| zerodha.com/about/ | Hanan Delvi | H5 |
| zerodha.com/about/ | Seema Patil | H5 |
| zerodha.com/about/ | Karthik Rangappa | H5 |
| zerodha.com/about/ | Austin Prakesh | H5 |
| zerodha.com/products/ | Technology | H1 |
| zerodha.com/products/ | Kite | H2 |
| zerodha.com/products/ | Console | H2 |
| zerodha.com/products/ | Coin | H2 |
| zerodha.com/products/ | Kite Connect API | H2 |
| zerodha.com/products/ | Varsity mobile | H2 |
| zerodha.com/products/ | The Zerodha Universe | H2 |
| zerodha.com/products/ | Sleek, modern, and intuitive trading platforms | H5 |
| zerodha.com/products/ | Want to know more about our technology stack? Check out the Zerodha.tech blog. | H5 |
| zerodha.com/pricing/ | Pricing | H1 |
| zerodha.com/pricing/ | Open a Zerodha account | H2 |
| zerodha.com/pricing/ | Free equity delivery | H3 |
| zerodha.com/pricing/ | Intraday and F&O trades | H3 |
| zerodha.com/pricing/ | Free direct MF | H3 |
| zerodha.com/pricing/ | Free equity investments and flat ₹20 intraday and F&O trades | H5 |
| zerodha.com/pricing/ | Brokerage calculator | H5 |
| zerodha.com/pricing/ | List of charges | H5 |
| zerodha.com/open-account/ | Open a trading and demat account | H1 |
| zerodha.com/open-account/ | Signup now | H2 |
| zerodha.com/open-account/ | Start investing brokerage free and join a community of 1+ crore investors and traders | H5 |
Amount of content9.2
Rendering Chart...
- This website has an average of 708 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| zerodha.com/ | 4875 | 708 |
| zerodha.com/about/ | 6964 | 999 |
| zerodha.com/products/ | 4577 | 641 |
| zerodha.com/pricing/ | 4299 | 633 |
| zerodha.com/open-account/ | 3777 | 560 |
Images9.8
1% of images have a clearly defined size
No images are being resized by the browser
- Most images (99.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 1 images on this website could not be downloaded. Broken images may cause the website to display incorrectly for visitors.
- Check any images which could not be downloaded and fix them if necessary.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Page titles
Meta tags10.0
This is how this website will look in Google search listings:
Zerodha - Online stock trading at lowest prices from India's biggest ...
zerodha.com/
Zerodha - India's biggest stock broker offering the lowest, cheapest brokerage rates for futures and options, commodity trading, equity and mutual funds
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| zerodha.com/ | description | Zerodha - India's biggest stock broker offering the lowest, cheapest brokerage rates for futures and options, commodity trading, equity and mutual funds |
| zerodha.com/ | keywords | discount broker, discount brokerage, lowest brokerage commissions, lowest brokerage fees, indian discount brokerage, indian discount broker, cheap brokerage, discount brokerage bangalore, fixed brokerage bangalore, cheap trading, cheap commodity trading, trading terminal, futures trading, stock broker, fixed stock brokerage, cheapest brokerage, cheapest brokerage in india, online trading, online brokerage, cheap demat account, bangalore broker, commodities trading |
| zerodha.com/ | viewport | width=device-width, initial-scale=1 |
| zerodha.com/ | referrer | origin |
| zerodha.com/about/ | description | Zerodha - India's biggest stock broker offering the lowest, cheapest brokerage rates for futures and options, commodity trading, equity and mutual funds |
| zerodha.com/about/ | keywords | discount broker, discount brokerage, lowest brokerage commissions, lowest brokerage fees, indian discount brokerage, indian discount broker, cheap brokerage, discount brokerage bangalore, fixed brokerage bangalore, cheap trading, cheap commodity trading, trading terminal, futures trading, stock broker, fixed stock brokerage, cheapest brokerage, cheapest brokerage in india, online trading, online brokerage, cheap demat account, bangalore broker, commodities trading |
| zerodha.com/about/ | viewport | width=device-width, initial-scale=1 |
| zerodha.com/about/ | referrer | origin |
| zerodha.com/products/ | description | The best online stock trading and investment platforms, mobile apps, and tools from Zerodha |
| zerodha.com/products/ | keywords | discount broker, discount brokerage, lowest brokerage commissions, lowest brokerage fees, indian discount brokerage, indian discount broker, cheap brokerage, discount brokerage bangalore, fixed brokerage bangalore, cheap trading, cheap commodity trading, trading terminal, futures trading, stock broker, fixed stock brokerage, cheapest brokerage, cheapest brokerage in india, online trading, online brokerage, cheap demat account, bangalore broker, commodities trading |
| zerodha.com/products/ | viewport | width=device-width, initial-scale=1 |
| zerodha.com/products/ | referrer | origin |
| zerodha.com/pricing/ | description | Zerodha - India's biggest stock broker offering the lowest, cheapest brokerage rates for futures and options, commodity trading, equity and mutual funds |
| zerodha.com/pricing/ | keywords | discount broker, discount brokerage, lowest brokerage commissions, lowest brokerage fees, indian discount brokerage, indian discount broker, cheap brokerage, discount brokerage bangalore, fixed brokerage bangalore, cheap trading, cheap commodity trading, trading terminal, futures trading, stock broker, fixed stock brokerage, cheapest brokerage, cheapest brokerage in india, online trading, online brokerage, cheap demat account, bangalore broker, commodities trading |
| zerodha.com/pricing/ | viewport | width=device-width, initial-scale=1 |
| zerodha.com/pricing/ | referrer | origin |
| zerodha.com/open-account/ | description | Open a trading and Demat account online instantly and start investing for free on Kite |
| zerodha.com/open-account/ | keywords | discount broker, discount brokerage, lowest brokerage commissions, lowest brokerage fees, indian discount brokerage, indian discount broker, cheap brokerage, discount brokerage bangalore, fixed brokerage bangalore, cheap trading, cheap commodity trading, trading terminal, futures trading, stock broker, fixed stock brokerage, cheapest brokerage, cheapest brokerage in india, online trading, online brokerage, cheap demat account, bangalore broker, commodities trading |
| zerodha.com/open-account/ | viewport | width=device-width, initial-scale=1 |
| zerodha.com/open-account/ | referrer | origin |
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated May 3, 2024
- It looks like this website was last updated on Friday, 3 May 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
| Try it free |
Nibbler tested the following pages
- https://zerodha.com/
- https://zerodha.com/about/
- https://zerodha.com/products/
- https://zerodha.com/pricing/
- https://zerodha.com/open-account/