Nibbler SEO audit for br.puma.com
Summary
Overall8.5
The overall score for this website.
Accessibility8.6
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience7.6
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing6.1
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology8.5
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 18:18 on 23 Apr 2024 (BST).
Top priorities for website improvement
- Consider shortening long anchor text. (read more)
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
- Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Printability0.0
0% of pages are optimised for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimised pages
Page Print br.puma.com/ Not detected br.puma.com/fenty-x-puma.html Not detected br.puma.com/dia-das-maes.html Not detected br.puma.com/future.html Not detected br.puma.com/chuteira-de-campo-future-7-ultimate-107599-03.html Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
URL format4.8
4 URLs are less than ideal
- One URL is particularly hard to type or remember.
- Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.
- 4 URLs include a file extension.
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Page extensions
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Internal links6.4
- 24 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL br.puma.com/chuteira-de-campo-future-7-ultimate-107599-03.html NOVO Chuteira de Campo FUTURE 7 ULTIMATE Preço Especial R$1.499,90 Preço Normal R$1.499,90 br.puma.com/ br.puma.com/chuteira-de-campo-ultra-ultimate-107744-03.html NOVO Chuteira de Campo ULTRA ULTIMATE Preço Especial R$1.499,90 Preço Normal R$1.499,90 br.puma.com/ br.puma.com/chuteira-de-futsal-ultra-match-108031-03.html NOVO Chuteira de Futsal Ultra Match Preço Especial R$549,90 Preço Normal R$549,90 br.puma.com/ br.puma.com/chuteira-de-futsal-future-7-match-107987-03.html NOVO Chuteira de Futsal Future 7 Match Preço Especial R$649,90 Preço Normal R$649,90 br.puma.com/ br.puma.com/chuteira-society-ultra-match-108030-03.html NOVO Chuteira Society Ultra Match Preço Especial R$549,90 Preço Normal R$549,90 br.puma.com/ br.puma.com/chuteira-society-future-7-match-107985-03.html NOVO Chuteira Society Future 7 Match Preço Especial R$649,90 Preço Normal R$649,90 br.puma.com/ br.puma.com/chuteira-society-future-7-match-ll-107990-03.html NOVO Chuteira Society Future 7 Match+ LL Preço Especial R$649,90 Preço Normal R$649,90 br.puma.com/ br.puma.com/chuteira-de-campo-ultra-match-108029-03.html NOVO Chuteira de Campo Ultra Match Preço Especial R$549,90 Preço Normal R$549,90 br.puma.com/ br.puma.com/camiseta-scuderia-ferrari-sainz-763604-01.html NOVO Camiseta Scuderia Ferrari Sainz Preço Especial R$399,90 Preço Normal R$399,90 br.puma.com/ br.puma.com/camiseta-scuderia-ferrari-leclerc-763605-01.html NOVO Camiseta Scuderia Ferrari Leclerc Preço Especial R$399,90 Preço Normal R$399,90 br.puma.com/ br.puma.com/camiseta-scuderia-ferrari-team-masculina-763603-01.html NOVO Camiseta Scuderia Ferrari Team Masculina Preço Especial R$349,90 Preço Normal R$349,90 br.puma.com/ br.puma.com/camisa-scuderia-ferrari-team-763601-01.html NOVO Camisa Scuderia Ferrari Team Preço Especial R$599,90 Preço Normal R$599,90 br.puma.com/ br.puma.com/camiseta-scuderia-ferrari-team-feminina-763609-01.html NOVO Camiseta Scuderia Ferrari Team Feminina Preço Especial R$349,90 Preço Normal R$349,90 br.puma.com/ br.puma.com/camisa-polo-scuderia-ferrari-team-feminina-763610-01.html NOVO Camisa Polo Scuderia Ferrari Team Feminina Preço Especial R$449,90 Preço Normal R$449,90 br.puma.com/ br.puma.com/camiseta-scuderia-ferrari-team-juvenil-763614-01.html NOVO Camiseta Scuderia Ferrari Team Juvenil Preço Especial R$249,90 Preço Normal R$249,90 br.puma.com/ br.puma.com/moletom-com-capuz-scuderia-ferrari-2024-collection-team-kids-763612-01.html NOVO Moletom com Capuz Scuderia Ferrari 2024 Collection Team Kids Preço Especial R$479,90 Preço Normal R$479,90 br.puma.com/ br.puma.com/chuteira-de-campo-future-7-ultimate-107599-03.html NOVO Chuteira de Campo FUTURE 7 ULTIMATE Preço Especial R$1.499,90 Preço Normal R$1.499,90 br.puma.com/future.html br.puma.com/chuteira-de-campo-ultra-ultimate-107744-03.html NOVO Chuteira de Campo ULTRA ULTIMATE Preço Especial R$1.499,90 Preço Normal R$1.499,90 br.puma.com/future.html br.puma.com/chuteira-de-futsal-ultra-match-108031-03.html NOVO Chuteira de Futsal Ultra Match Preço Especial R$549,90 Preço Normal R$549,90 br.puma.com/future.html br.puma.com/chuteira-de-futsal-future-7-match-107987-03.html NOVO Chuteira de Futsal Future 7 Match Preço Especial R$649,90 Preço Normal R$649,90 br.puma.com/future.html br.puma.com/chuteira-society-ultra-match-108030-03.html NOVO Chuteira Society Ultra Match Preço Especial R$549,90 Preço Normal R$549,90 br.puma.com/future.html br.puma.com/chuteira-society-future-7-match-107985-03.html NOVO Chuteira Society Future 7 Match Preço Especial R$649,90 Preço Normal R$649,90 br.puma.com/future.html br.puma.com/chuteira-society-future-7-match-ll-107990-03.html NOVO Chuteira Society Future 7 Match+ LL Preço Especial R$649,90 Preço Normal R$649,90 br.puma.com/future.html br.puma.com/chuteira-de-campo-ultra-match-108029-03.html NOVO Chuteira de Campo Ultra Match Preço Especial R$549,90 Preço Normal R$549,90 br.puma.com/future.html
- Consider shortening long anchor text.
- 81 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Meta tags8.4
This is how this website will look in Google search listings:
Group
br.puma.com/
Site oficial da PUMA Brasil. Encontre todas coleções, lançamentos, novidades e produtos exclusivos no PUMA.com. Compre vestuário, acessórios e calçados em até ...
- All pages include at least some metadata, but only 80.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| br.puma.com/ | title | PUMA.com | Forever Faster |
| br.puma.com/ | description | Site oficial da PUMA Brasil. Encontre todas coleções, lançamentos, novidades e produtos exclusivos no PUMA.com. Compre vestuário, acessórios e calçados em até 6x no cartão de crédito. |
| br.puma.com/ | keywords | coleções lifestyle performance futebol motorsport suede classic rs roma nova cell cali alteration storm hybrid speed sutamina weave lqd cell corrida treino academia palmeiras manchester city one future king camisas bvb borussia milan olympique marseille valencia italia third away home uniforme replica futsal society campo travas salão bmw mercedes petronas scuderia ferrari red bull racing kart cat smash speed lewis hamilton usain bolt max verstappen pele king andre degrasse sebastian vettel bola puma loja online site compre ecommerce |
| br.puma.com/ | robots | noyaca |
| br.puma.com/ | google-site-verification | RumI2xt77uo980G95I3KDAOtVruVQaPVPx90QmI7bTM |
| br.puma.com/ | viewport | width=device-width, initial-scale=1, maximum-scale=1, user-scalable=no |
| br.puma.com/ | format-detection | telephone=no |
| br.puma.com/ | google-site-verification | zxEAFpqx-PgSn_LBm8-bzZ_J_exAtj1yEOskySKjNow |
| br.puma.com/fenty-x-puma.html | title | FENTY x PUMA | por Rihanna | PUMA |
| br.puma.com/fenty-x-puma.html | description | Explore a coleção de um ícone fashion e superstar. Os tênis originais de Rihanna e sua marca FENTY chegam primeiro ao site da PUMA. Compre online agora. |
| br.puma.com/fenty-x-puma.html | robots | INDEX,FOLLOW |
| br.puma.com/fenty-x-puma.html | viewport | width=device-width, initial-scale=1, maximum-scale=1, user-scalable=no |
| br.puma.com/fenty-x-puma.html | format-detection | telephone=no |
| br.puma.com/fenty-x-puma.html | google-site-verification | zxEAFpqx-PgSn_LBm8-bzZ_J_exAtj1yEOskySKjNow |
| br.puma.com/dia-das-maes.html | title | Dia das Mães |
| br.puma.com/dia-das-maes.html | robots | INDEX,FOLLOW |
| br.puma.com/dia-das-maes.html | viewport | width=device-width, initial-scale=1, maximum-scale=1, user-scalable=no |
| br.puma.com/dia-das-maes.html | format-detection | telephone=no |
| br.puma.com/dia-das-maes.html | google-site-verification | zxEAFpqx-PgSn_LBm8-bzZ_J_exAtj1yEOskySKjNow |
| br.puma.com/future.html | title | Future | A Chuteira do Neymar Jr. | PUMA |
| br.puma.com/future.html | description | Neymar Jr. apresenta a FUTURE 7, sua nova chuteira da PUMA. Compre agora no online. |
| br.puma.com/future.html | robots | INDEX,FOLLOW |
| br.puma.com/future.html | viewport | width=device-width, initial-scale=1, maximum-scale=1, user-scalable=no |
| br.puma.com/future.html | format-detection | telephone=no |
| br.puma.com/future.html | google-site-verification | zxEAFpqx-PgSn_LBm8-bzZ_J_exAtj1yEOskySKjNow |
| br.puma.com/chuteira-de-campo-future-7-ultimate-107599-03.html | title | Chuteira de Campo FUTURE 7 ULTIMATE | Rosa | PUMA | Ref: 107599_03 |
| br.puma.com/chuteira-de-campo-future-7-ultimate-107599-03.html | description | Jogadores, concentrem-se no FUTURO. O cabedal reprojetado combina PWRPRINT, PWRTAPE, malha extra elástica e mesh duplo macio para um ajuste adaptável de última geração, para que você possa criar sem restrições durante os 90 minutos. |
| br.puma.com/chuteira-de-campo-future-7-ultimate-107599-03.html | keywords | Chuteira de Campo FUTURE 7 ULTIMATE |
| br.puma.com/chuteira-de-campo-future-7-ultimate-107599-03.html | robots | INDEX,FOLLOW |
| br.puma.com/chuteira-de-campo-future-7-ultimate-107599-03.html | viewport | width=device-width, initial-scale=1, maximum-scale=1, user-scalable=no |
| br.puma.com/chuteira-de-campo-future-7-ultimate-107599-03.html | format-detection | telephone=no |
| br.puma.com/chuteira-de-campo-future-7-ultimate-107599-03.html | google-site-verification | zxEAFpqx-PgSn_LBm8-bzZ_J_exAtj1yEOskySKjNow |
Headings8.9
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Some headings (3.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Amount of content9.7
Rendering Chart...
- This website has an average of 1,405 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| br.puma.com/ | 7129 | 963 |
| br.puma.com/fenty-x-puma.html | 7537 | 1014 |
| br.puma.com/dia-das-maes.html | 20304 | 2742 |
| br.puma.com/future.html | 4553 | 617 |
| br.puma.com/chuteira-de-campo-future-7-ultimate-107599-03.html | 10270 | 1690 |
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behaviour10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This test is not applicable as this website appears to be on a subdomain.
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behaviour.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Images10.0
1% of images have a clearly defined size
2 images are being resized by the browser
- Most images (99.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 2 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Freshness10.0
Last updated April 10, 2024
- It looks like this website was last updated on Wednesday, 10 April 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 10/04/2024 | br.puma.com/static/.../common.css | Last modified header |
| 31/10/2023 | br.puma.com/webcomponents/.../main.css | Last modified header |
| 31/10/2023 | br.puma.com/.../mainMagento.css | Last modified header |
| 10/04/2024 | br.puma.com/static/.../catalog.css | Last modified header |
| 10/04/2024 | br.puma.com/static/.../pdp.css | Last modified header |
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