Nibbler SEO audit for ecological.london
Summary
Overall7.1
The overall score for this website.
Accessibility8.7
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience7.8
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing5.1
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology7.7
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 10:34 on 23 Apr 2024 (BST).
Top priorities for website improvement
- Consider shortening long anchor text. (read more)
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Internal links3.2
- 3 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL ecological.london/manchester-united-fc (function(){window.pagespeed=window.pagespeed||{};var a=window.pagespeed;function b(){}b.prototype.a=function(d,e,c){if(d=document.getElementById(d))if(e=document.getElementById(e))if(c=document.getElementById(c))e.src=d.getAttribute("src"),c.parentNode.removeChild(c)};b.prototype.inlineImg=b.prototype.a;a.b=function(){a.dedupInlinedImages=new b};a.dedupInlinedImagesInit=a.b;})(); pagespeed.dedupInlinedImagesInit();pagespeed.dedupInlinedImages.inlineImg('pagespeed_img_hG_KntYiWv1','pagespeed_img_hG_KntYiWv2','pagespeed_script_3'); ecological.london/ ecological.london/manchester-united-fc (function(){window.pagespeed=window.pagespeed||{};var a=window.pagespeed;function b(){}b.prototype.a=function(d,e,c){if(d=document.getElementById(d))if(e=document.getElementById(e))if(c=document.getElementById(c))e.src=d.getAttribute("src"),c.parentNode.removeChild(c)};b.prototype.inlineImg=b.prototype.a;a.b=function(){a.dedupInlinedImages=new b};a.dedupInlinedImagesInit=a.b;})(); pagespeed.dedupInlinedImagesInit();pagespeed.dedupInlinedImages.inlineImg('pagespeed_img_hG_KntYiWv1','pagespeed_img_hG_KntYiWv2','pagespeed_script_3'); ecological.london/corporate-gifting/ ecological.london/manchester-united-fc (function(){window.pagespeed=window.pagespeed||{};var a=window.pagespeed;function b(){}b.prototype.a=function(d,e,c){if(d=document.getElementById(d))if(e=document.getElementById(e))if(c=document.getElementById(c))e.src=d.getAttribute("src"),c.parentNode.removeChild(c)};b.prototype.inlineImg=b.prototype.a;a.b=function(){a.dedupInlinedImages=new b};a.dedupInlinedImagesInit=a.b;})(); pagespeed.dedupInlinedImagesInit();pagespeed.dedupInlinedImages.inlineImg('pagespeed_img_hG_KntYiWv6','pagespeed_img_hG_KntYiWv7','pagespeed_script_8'); ecological.london/about-us/
- Consider shortening long anchor text.
- 80 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Images3.8
71% of images have a clearly defined size
73 images are being resized by the browser
- Some images (29.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 73 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
- 1 image on this website could not be downloaded. Broken images may cause the website to display incorrectly for visitors.
- Check any images which could not be downloaded and fix them if necessary.
Unavailable images
- Check any images which could not be downloaded and fix them if necessary.
Server behaviour7.3
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- Adding or removing a trailing slash to all URLs of this site returns an error page (404). This is OK as no content is being duplicated, but visitors might try browsing to the pages of this website with or without a trailing slash. Ideally, the alternate URL should redirect to the correct page.
- Add a 301 redirect from the other version to the canonical URL.
Unhandled alternate URLs
- Add a 301 redirect from the other version to the canonical URL.
- There was no website found on http://www.ecological.london. This is bad, as visitors might presume they can visit this website by visiting that address.
- Put a permanent (HTTP 301) redirect to http://ecological.london on http://www.ecological.london.
Headings8.9
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- A large number headings (23.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
Page headings detail
Amount of content9.4
Rendering Chart...
- This website has an average of 830 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| ecological.london/ | 4755 | 785 |
| ecological.london/corporate-gifting/ | 6780 | 1102 |
| ecological.london/branded-merchandise/ | 5609 | 752 |
| ecological.london/case-studies/ | 2322 | 375 |
| ecological.london/about-us/ | 6945 | 1134 |
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Page titles
Meta tags10.0
This is how this website will look in Google search listings:
Branded Corporate Gifts - ECOLOGICAL
ecological.london/
Let us help you find the perfect branded corporate gifts for your company! We have so many fantastic options to choose from.
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| ecological.london/ | viewport | width=device-width, initial-scale=1 |
| ecological.london/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| ecological.london/ | description | Let us help you find the perfect branded corporate gifts for your company! We have so many fantastic options to choose from. |
| ecological.london/ | twitter:card | summary_large_image |
| ecological.london/ | generator | WordPress 6.5.2 |
| ecological.london/ | generator | WooCommerce 8.2.2 |
| ecological.london/ | msapplication-tileimage | https://ecological.london/wp-content/uploads/2023/01/icon.png |
| ecological.london/corporate-gifting/ | viewport | width=device-width, initial-scale=1 |
| ecological.london/corporate-gifting/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| ecological.london/corporate-gifting/ | description | Corporate gifting. Quality products, custom branding and bespoke boxes to create strong connections & build lasting relationships for the future. |
| ecological.london/corporate-gifting/ | twitter:card | summary_large_image |
| ecological.london/corporate-gifting/ | twitter:label1 | Est. reading time |
| ecological.london/corporate-gifting/ | twitter:data1 | 32 minutes |
| ecological.london/corporate-gifting/ | generator | WordPress 6.5.2 |
| ecological.london/corporate-gifting/ | generator | WooCommerce 8.2.2 |
| ecological.london/corporate-gifting/ | msapplication-tileimage | https://ecological.london/wp-content/uploads/2023/01/icon.png |
| ecological.london/branded-merchandise/ | viewport | width=device-width, initial-scale=1 |
| ecological.london/branded-merchandise/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| ecological.london/branded-merchandise/ | description | Explore Ecological Merchandise—quality branded merchandise, responsibly sourced! Together we will make a difference. |
| ecological.london/branded-merchandise/ | twitter:card | summary_large_image |
| ecological.london/branded-merchandise/ | twitter:label1 | Est. reading time |
| ecological.london/branded-merchandise/ | twitter:data1 | 13 minutes |
| ecological.london/branded-merchandise/ | generator | WordPress 6.5.2 |
| ecological.london/branded-merchandise/ | generator | WooCommerce 8.2.2 |
| ecological.london/branded-merchandise/ | msapplication-tileimage | https://ecological.london/wp-content/uploads/2023/01/icon.png |
| ecological.london/case-studies/ | viewport | width=device-width, initial-scale=1 |
| ecological.london/case-studies/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| ecological.london/case-studies/ | description | A small selection of case studies of completed projects; bespoke branded corporate gift boxes, merchandise and high-quality gifts. |
| ecological.london/case-studies/ | twitter:card | summary_large_image |
| ecological.london/case-studies/ | twitter:label1 | Est. reading time |
| ecological.london/case-studies/ | twitter:data1 | 47 minutes |
| ecological.london/case-studies/ | generator | WordPress 6.5.2 |
| ecological.london/case-studies/ | generator | WooCommerce 8.2.2 |
| ecological.london/case-studies/ | msapplication-tileimage | https://ecological.london/wp-content/uploads/2023/01/icon.png |
| ecological.london/about-us/ | viewport | width=device-width, initial-scale=1 |
| ecological.london/about-us/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| ecological.london/about-us/ | description | Make a difference with corporate gifting, branded merchandise, clothing, print, and design services. Find out more about us. |
| ecological.london/about-us/ | twitter:card | summary_large_image |
| ecological.london/about-us/ | twitter:label1 | Est. reading time |
| ecological.london/about-us/ | twitter:data1 | 43 minutes |
| ecological.london/about-us/ | generator | WordPress 6.5.2 |
| ecological.london/about-us/ | generator | WooCommerce 8.2.2 |
| ecological.london/about-us/ | msapplication-tileimage | https://ecological.london/wp-content/uploads/2023/01/icon.png |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| ecological.london/ | X-UA-Compatible | IE=edge |
| ecological.london/ | Content-Type | text/html; charset=utf-8 |
| ecological.london/corporate-gifting/ | X-UA-Compatible | IE=edge |
| ecological.london/corporate-gifting/ | Content-Type | text/html; charset=utf-8 |
| ecological.london/branded-merchandise/ | X-UA-Compatible | IE=edge |
| ecological.london/branded-merchandise/ | Content-Type | text/html; charset=utf-8 |
| ecological.london/case-studies/ | X-UA-Compatible | IE=edge |
| ecological.london/case-studies/ | Content-Type | text/html; charset=utf-8 |
| ecological.london/about-us/ | X-UA-Compatible | IE=edge |
| ecological.london/about-us/ | Content-Type | text/html; charset=utf-8 |
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated February 9, 2024
- It looks like this website was last updated on Friday, 9 February 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
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