Nibbler SEO audit for shopping.mattel.com
Summary
Overall8.7
The overall score for this website.
Accessibility8.8
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.2
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing5.7
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology9.3
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 16:37 on 23 Apr 2024 (BST).
Top priorities for website improvement
- Consider shortening long anchor text. (read more)
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
- Make sure all headings have content which is relevant to the page of content. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Internal links3.7
- 5 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL shopping.mattel.com/collections/sustainable-toys Vier de Maand van de Aarde We zetten ons in om de planeet te beschermen! Bekijk ons assortiment speelgoed dat is gemaakt van verantwoord verkregen grondstoffen* en bouw samen met ons aan een betere toekomst. Koop nu shopping.mattel.com/ shopping.mattel.com/pages/play-is-the-way Spelen is de manier waarop we elkaar inspireren, samen leren en elkaar vermaken. En hoe we voor kinderen van over de hele wereld plezier toegankelijk maken. Meer informatie shopping.mattel.com/ shopping.mattel.com/collections/top-rated-gifts Cadeaus met de beste beoordelingen Laat de feestmaand stralen! Verras tijdens de feestdagen elk kind op je lijstje met ons best beoordeelde speelgoed. Koop nu shopping.mattel.com/pages/holiday-gift-guide shopping.mattel.com/pages/barbie-dream-gap Voor de meisjes in je leven We werken met trots samen met onze vele Dream Gap-partners om meisjes te helpen hun kansen volledig te benutten. Ontdek wat de Dream Gap is en hoe je met ons mee kunt doen om die kloof te dichten. Kijken en leren shopping.mattel.com/blogs/playroom shopping.mattel.com/pages/fisher-price-play-lab Hier denken grote geesten als kinderen. Het Play Lab van Fisher-Price® is de plek waar onze deskundigen de echte experts ontmoeten: kinderen. Kijken en leren shopping.mattel.com/blogs/playroom
- Consider shortening long anchor text.
- 136 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Headings8.9
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Some headings (1.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Amount of content9.0
Rendering Chart...
- This website has an average of 620 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| shopping.mattel.com/ | 5915 | 793 |
| shopping.mattel.com/pages/holiday-gift-guide | 4783 | 654 |
| shopping.mattel.com/blogs/playroom | 4900 | 688 |
| shopping.mattel.com/collections/alles-bekijken | 3567 | 480 |
| shopping.mattel.com/collections/poppen-en-poppenhuizen | 3686 | 484 |
Images9.9
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- One image is not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Non Web-Format Images
Image URL Format Page URL images.contentstack.io/.../pp_cc_mark_37x23.webp?width=50 unknown
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behaviour10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website returns page content with or without a trailing slash on the URLs, but each page has a canonical tag to denote the correct version. This is ideal, as search engines will know which version to index.
- This test is not applicable as this website appears to be on a subdomain.
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behaviour.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Meta tags10.0
This is how this website will look in Google search listings:
Mattel | Shop
shopping.mattel.com/
Vind het coolste speelgoed van de favoriete merken van kinderen in de Mattel Shop. Blader vandaag nog door het beste kinderspeelgoed, poppen, actiefiguren, spellen ...
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| shopping.mattel.com/ | viewport | width=device-width, initial-scale=1, user-scalable=no |
| shopping.mattel.com/ | facebook-domain-verification | v7do565kxvvevf3snnrk4w56mzw2lq |
| shopping.mattel.com/ | description | Vind het coolste speelgoed van de favoriete merken van kinderen in de Mattel Shop. Blader vandaag nog door het beste kinderspeelgoed, poppen, actiefiguren, spellen, speelsets en meer.. |
| shopping.mattel.com/ | twitter:site | @ |
| shopping.mattel.com/ | twitter:card | summary_large_image |
| shopping.mattel.com/ | twitter:title | Mattel | Shop |
| shopping.mattel.com/ | twitter:description | Vind het coolste speelgoed van de favoriete merken van kinderen in de Mattel Shop. Blader vandaag nog door het beste kinderspeelgoed, poppen, actiefiguren, spellen, speelsets en meer.. |
| shopping.mattel.com/ | msapplication-tilecolor | #da532c |
| shopping.mattel.com/ | theme-color | #ffffff |
| shopping.mattel.com/ | shopify-digital-wallet | /61275635954/digital_wallets/dialog |
| shopping.mattel.com/ | shopify-checkout-api-token | 0041c8e8f55a84898bb8133f11d353b4 |
| shopping.mattel.com/pages/holiday-gift-guide | viewport | width=device-width, initial-scale=1, user-scalable=no |
| shopping.mattel.com/pages/holiday-gift-guide | facebook-domain-verification | v7do565kxvvevf3snnrk4w56mzw2lq |
| shopping.mattel.com/pages/holiday-gift-guide | description | Vind geweldige kerstcadeaus voor meisjes en jongens! Bekijk onze kousenvullers en topspeelgoed, waaronder poppen, actiefiguren, speelsets, voertuigen en andere cadeaus. |
| shopping.mattel.com/pages/holiday-gift-guide | twitter:site | @ |
| shopping.mattel.com/pages/holiday-gift-guide | twitter:card | summary_large_image |
| shopping.mattel.com/pages/holiday-gift-guide | twitter:title | Kerstcadeaugids 2023 voor kinderen van alle leeftijden | Mattel |
| shopping.mattel.com/pages/holiday-gift-guide | twitter:description | Vind geweldige kerstcadeaus voor meisjes en jongens! Bekijk onze kousenvullers en topspeelgoed, waaronder poppen, actiefiguren, speelsets, voertuigen en andere cadeaus. |
| shopping.mattel.com/pages/holiday-gift-guide | msapplication-tilecolor | #da532c |
| shopping.mattel.com/pages/holiday-gift-guide | theme-color | #ffffff |
| shopping.mattel.com/pages/holiday-gift-guide | shopify-digital-wallet | /61275635954/digital_wallets/dialog |
| shopping.mattel.com/pages/holiday-gift-guide | shopify-checkout-api-token | 0041c8e8f55a84898bb8133f11d353b4 |
| shopping.mattel.com/blogs/playroom | viewport | width=device-width, initial-scale=1, user-scalable=no |
| shopping.mattel.com/blogs/playroom | facebook-domain-verification | v7do565kxvvevf3snnrk4w56mzw2lq |
| shopping.mattel.com/blogs/playroom | description | We zijn je vertrouwde bron voor nuttige opvoedtips, leuke activiteiten voor kinderen en geweldige spelletjes van favoriete merken als Hot Wheels, Barbie en Fisher-Price. |
| shopping.mattel.com/blogs/playroom | twitter:site | @ |
| shopping.mattel.com/blogs/playroom | twitter:card | summary_large_image |
| shopping.mattel.com/blogs/playroom | twitter:title | playroom |
| shopping.mattel.com/blogs/playroom | twitter:description | Mattel Shop |
| shopping.mattel.com/blogs/playroom | msapplication-tilecolor | #da532c |
| shopping.mattel.com/blogs/playroom | theme-color | #ffffff |
| shopping.mattel.com/blogs/playroom | shopify-digital-wallet | /61275635954/digital_wallets/dialog |
| shopping.mattel.com/blogs/playroom | shopify-checkout-api-token | 0041c8e8f55a84898bb8133f11d353b4 |
| shopping.mattel.com/collections/alles-bekijken | viewport | width=device-width, initial-scale=1, user-scalable=no |
| shopping.mattel.com/collections/alles-bekijken | facebook-domain-verification | v7do565kxvvevf3snnrk4w56mzw2lq |
| shopping.mattel.com/collections/alles-bekijken | description | Vind in een paar klikken het perfecte cadeau op Mattel.com! Winkel een uitgebreide collectie speelgoed voor alle leeftijden en ieder budget. Geef vandaag nog eindeloos speelplezier cadeau! |
| shopping.mattel.com/collections/alles-bekijken | twitter:site | @ |
| shopping.mattel.com/collections/alles-bekijken | twitter:card | summary_large_image |
| shopping.mattel.com/collections/alles-bekijken | twitter:title | Alles bekijken |
| shopping.mattel.com/collections/alles-bekijken | twitter:description | Mattel Shop |
| shopping.mattel.com/collections/alles-bekijken | msapplication-tilecolor | #da532c |
| shopping.mattel.com/collections/alles-bekijken | theme-color | #ffffff |
| shopping.mattel.com/collections/alles-bekijken | shopify-digital-wallet | /61275635954/digital_wallets/dialog |
| shopping.mattel.com/collections/alles-bekijken | shopify-checkout-api-token | 0041c8e8f55a84898bb8133f11d353b4 |
| shopping.mattel.com/collections/poppen-en-poppenhuizen | viewport | width=device-width, initial-scale=1, user-scalable=no |
| shopping.mattel.com/collections/poppen-en-poppenhuizen | facebook-domain-verification | v7do565kxvvevf3snnrk4w56mzw2lq |
| shopping.mattel.com/collections/poppen-en-poppenhuizen | description | Ontdek een wereld vol verhalen met de poppen en poppenhuizen van Mattel.com. Ontdek vandaag nog Barbie poppen, poppenhuizen en meer! |
| shopping.mattel.com/collections/poppen-en-poppenhuizen | twitter:site | @ |
| shopping.mattel.com/collections/poppen-en-poppenhuizen | twitter:card | summary_large_image |
| shopping.mattel.com/collections/poppen-en-poppenhuizen | twitter:title | Poppen en Poppenhuizen |
| shopping.mattel.com/collections/poppen-en-poppenhuizen | twitter:description | Mattel Shop |
| shopping.mattel.com/collections/poppen-en-poppenhuizen | msapplication-tilecolor | #da532c |
| shopping.mattel.com/collections/poppen-en-poppenhuizen | theme-color | #ffffff |
| shopping.mattel.com/collections/poppen-en-poppenhuizen | shopify-digital-wallet | /61275635954/digital_wallets/dialog |
| shopping.mattel.com/collections/poppen-en-poppenhuizen | shopify-checkout-api-token | 0041c8e8f55a84898bb8133f11d353b4 |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| shopping.mattel.com/ | X-UA-Compatible | IE=edge |
| shopping.mattel.com/pages/holiday-gift-guide | X-UA-Compatible | IE=edge |
| shopping.mattel.com/blogs/playroom | X-UA-Compatible | IE=edge |
| shopping.mattel.com/collections/alles-bekijken | X-UA-Compatible | IE=edge |
| shopping.mattel.com/collections/poppen-en-poppenhuizen | X-UA-Compatible | IE=edge |
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshnessi
- Sorry, we couldn't determine when this website was last updated. This is usually because its web server isn't reporting this information and we couldn't find enough other dates in the content of pages.
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