Nibbler SEO audit for theordinary.com

Overall9.0

The overall score for this website.

Accessibility9.1

How accessible the website is to mobile and disabled users.

The following tests contribute to this score:

Experience8.2

How satisfying the website is likely to be for users.

The following tests contribute to this score:

Marketing6.2

How well marketed, and popular the website is.

The following tests contribute to this score:

Technology9.2

How well designed and built the website is.

The following tests contribute to this score:

Nibbler tested a sample of 5 pages from this website at 09:34 on 24 Apr 2024 (BST).

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Top priorities for website improvement

  • Sign up for a Twitter account and make sure it is linked to from your site. (read more)
  • Check how the website looks using a tablet and consider adding tablet-only styling using media queries. Some websites employ other techniques for mobile and tablet visitors which we cannot currently detect. (read more)
  • Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content. (read more)

Twitter0.0

Help

This website does not appear to be associated with a Twitter account.

  • This website did not contain a link to Twitter.
    • Sign up for a Twitter account and make sure it is linked to from your site.

Headings8.0

Help

acid barrier begin beginner's birthday brow builder card cards care collection commitments company concerns connect customer customers daily deep describe details dive dryness emulsion exfoliating gift glycolic guide hair happy have hyaluronic hydrated hydration ingredient irregularities lash location meet most multi-peptide newly options order ordinary please prefer reformulated regimen resulting retinal returning scalp science select skin skincare smooth stay suited support targets toner touch tracking types uneven welcome what's your

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
  • Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
    • Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.

Page headings detail

URLHeadingLevel
theordinary.com/en-usThicker Looking Hair. Hydrated Scalp.H2
theordinary.com/en-usHappy Birthday to Us –with a Gift for You.H2
theordinary.com/en-usThe Beginner’s Guide to The Ordinary.H2
theordinary.com/en-usMeet the Newly Reformulated Hyaluronic Acid 2% + B5.H2
theordinary.com/en-usThe Science of Hydration.H2
theordinary.com/en-usIngredient Deep Dive: Hyaluronic AcidH2
theordinary.com/en-usStay in touch.H3
theordinary.com/en-usConnect with us.H3
theordinary.com/en-usCompanyH3
theordinary.com/en-usOur CommitmentsH3
theordinary.com/en-usCustomer CareH3
theordinary.com/en-usGift CardsH3
theordinary.com/en-usLocationH3
theordinary.com/en-usselect your locationH3
theordinary.com/en-usYour gift card detailsH5
theordinary.com/en-us/loginReturning customersH1
theordinary.com/en-us/loginOrder trackingH2
theordinary.com/en-us/loginStay in touch.H3
theordinary.com/en-us/loginConnect with us.H3
theordinary.com/en-us/loginCompanyH3
theordinary.com/en-us/loginOur CommitmentsH3
theordinary.com/en-us/loginCustomer CareH3
theordinary.com/en-us/loginGift CardsH3
theordinary.com/en-us/loginLocationH3
theordinary.com/en-us/loginselect your locationH3
theordinary.com/en-us/loginYour gift card detailsH5
theordinary.com/en-us/cartStay in touch.H3
theordinary.com/en-us/cartConnect with us.H3
theordinary.com/en-us/cartCompanyH3
theordinary.com/en-us/cartOur CommitmentsH3
theordinary.com/en-us/cartCustomer CareH3
theordinary.com/en-us/cartGift CardsH3
theordinary.com/en-us/cartLocationH3
theordinary.com/en-us/cartselect your locationH3
theordinary.com/en-us/cartYour gift card detailsH5
theordinary.com/en-us/regimen-builder.htmlSkincare Regimen BuilderH1
theordinary.com/en-us/regimen-builder.htmlHi :-)Welcome to our Regimen Builder. What’s your name?H2
theordinary.com/en-us/regimen-builder.htmlTo begin, please choose from the following options:H2
theordinary.com/en-us/regimen-builder.htmlI have some skin concerns I’d like to address.H2
theordinary.com/en-us/regimen-builder.htmlI’m unsure what my concerns are.H2
theordinary.com/en-us/regimen-builder.htmlHow would you describe or rate the severity of these concerns?H2
theordinary.com/en-us/regimen-builder.htmlPlease rank the concerns you have chosen.H2
theordinary.com/en-us/regimen-builder.htmlPlease describe your level of experience using skincare technologies.H2
theordinary.com/en-us/regimen-builder.htmlWhat is your age group?H2
theordinary.com/en-us/regimen-builder.htmlPlease describe the texture(s) or finishes you prefer in your resulting regimen.H2
theordinary.com/en-us/regimen-builder.htmlStay in touch.H3
theordinary.com/en-us/regimen-builder.htmlConnect with us.H3
theordinary.com/en-us/regimen-builder.htmlCompanyH3
theordinary.com/en-us/regimen-builder.htmlOur CommitmentsH3
theordinary.com/en-us/regimen-builder.htmlCustomer CareH3
theordinary.com/en-us/regimen-builder.htmlGift CardsH3
theordinary.com/en-us/regimen-builder.htmlLocationH3
theordinary.com/en-us/regimen-builder.htmlselect your locationH3
theordinary.com/en-us/regimen-builder.htmlYour gift card detailsH5
theordinary.com/en-us/.../newNew 15H1
theordinary.com/en-us/.../newRetinal 0.2% EmulsionH2
theordinary.com/en-us/.../newHyaluronic Acid 2% + B5H2
theordinary.com/en-us/.../newThe Daily SetH2
theordinary.com/en-us/.../newThe Smooth Skin CollectionH2
theordinary.com/en-us/.../newThe Hair & Scalp CollectionH2
theordinary.com/en-us/.../newGlycolic Acid 7% Exfoliating TonerH2
theordinary.com/en-us/.../newThe Most Loved CollectionH2
theordinary.com/en-us/.../newThe Barrier Support CollectionH2
theordinary.com/en-us/.../newThe Eye, Lash & Brow CollectionH2
theordinary.com/en-us/.../newThe Multi-Peptide CollectionH2
theordinary.com/en-us/.../newThe Uneven Skin Tone CollectionH2
theordinary.com/en-us/.../newThe Lash & Brow DuoH2
theordinary.com/en-us/.../newTargets Signs of AgingH3
theordinary.com/en-us/.../newSuited to All Skin TypesH3
theordinary.com/en-us/.../newTargets DrynessH3
theordinary.com/en-us/.../newSuited to All Skin TypesH3
theordinary.com/en-us/.../newTargets DrynessH3
theordinary.com/en-us/.../newSuited to All Skin TypesH3
theordinary.com/en-us/.../newTargets Textural IrregularitiesH3
theordinary.com/en-us/.../newSuited to All Skin TypesH3
theordinary.com/en-us/.../newTargets HairH3
theordinary.com/en-us/.../newSuited to All Skin TypesH3
theordinary.com/en-us/.../newStay in touch.H3
theordinary.com/en-us/.../newConnect with us.H3
theordinary.com/en-us/.../newCompanyH3
theordinary.com/en-us/.../newOur CommitmentsH3
theordinary.com/en-us/.../newCustomer CareH3
theordinary.com/en-us/.../newGift CardsH3
theordinary.com/en-us/.../newLocationH3
theordinary.com/en-us/.../newselect your locationH3
theordinary.com/en-us/.../newYour gift card detailsH5

Mobile8.6

Help

Mobile screenshot of theordinary.comTablet screenshot of theordinary.com
  • All of this website appears to be optimised for viewing on a mobile phone (using CSS media queries) but it is not optimised for tablet viewing. It is important to make sure your content is optimised for a wide range of devices as a growing percentage of web browsing is done on phones and tablets.

Media specific CSS detected

MediaMin widthMax widthCSS file
only screen-800pxtheordinary.com/en-us
only screen-800pxtheordinary.com/en-us/login
only screen-800pxtheordinary.com/en-us/cart
only screen-800pxtheordinary.com/en-us/regimen-builder.html
only screen-800pxtheordinary.com/en-us/.../new

URL format8.8

Help

  • 1 URLs include a file extension.
    • Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.

      Page extensions

Server behaviour9.0

Help

Yes404 page

YesCompression

  • This website handles missing pages correctly by sending a 404 HTTP status code.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • One page of this website follows the best practice of using a permanent (HTTP 301) redirect between its URL with/without a trailing slash. This page is ideal.
  • One page of this website returns page content with or without a trailing slash on its URL. Search engines might see these as separate pages with duplicate content which they could penalise for.
  • 3 of the pages of this website return page content with or without a trailing slash on their URLs, but they use a canonical tag to denote the correct version. This is ideal, as search engines will know which version to index.
  • This website uses a temporary (HTTP 302) redirect from http://www.theordinary.com to http://theordinary.com. This is OK, but a permanent (HTTP 301) redirect is considered best practice.
    • If possible, change the temporary redirect to a permanent (HTTP 301) redirect.

Amount of content9.0

Help

Rendering Chart...

  • This website has an average of 667 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.

Amount of content discovered

Internal links9.2

Help

Images9.9

Help

3% of images have a clearly defined size

3 images are being resized by the browser

Analytics10.0

Help

100% of pages use analytics

Google Tag Manager

  • Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behaviour.

Page titles10.0

Help

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.

Page titles

Meta tags10.0

Help

This is how this website will look in Google search listings:

Welcome to The Ordinary: Effective Clinical Skincare

theordinary.com/en-us

Discover The Ordinary: Where integrity meets innovation in skincare. Shop our effective, honest, and reasonably priced clinical treatments.

  • All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.

Meta Tags (name attribute)

Page URLNameContent
theordinary.com/en-usviewportwidth=device-width, initial-scale=1.0, minimum-scale=1.0, maximum-scale=1.0, user-scalable=no
theordinary.com/en-usdescriptionDiscover The Ordinary: Where integrity meets innovation in skincare. Shop our effective, honest, and reasonably priced clinical treatments.
theordinary.com/en-uskeywordsDECIEM
theordinary.com/en-usgoogle-site-verificationGEjxx950ChWd59eV844pfJdvQabWXdxgm3NSLg3sTjM
theordinary.com/en-usp:domain_verifyf084689d1cfe5daaeda21077164c8c26
theordinary.com/en-usviewportwidth=device-width, initial-scale=1.0
theordinary.com/en-us/loginviewportwidth=device-width, initial-scale=1.0, minimum-scale=1.0, maximum-scale=1.0, user-scalable=no
theordinary.com/en-us/logindescriptionWe've missed you! Log in to your DECIEM Account.
theordinary.com/en-us/loginkeywordsDECIEM
theordinary.com/en-us/logingoogle-site-verificationGEjxx950ChWd59eV844pfJdvQabWXdxgm3NSLg3sTjM
theordinary.com/en-us/loginp:domain_verifyf084689d1cfe5daaeda21077164c8c26
theordinary.com/en-us/loginviewportwidth=device-width, initial-scale=1.0
theordinary.com/en-us/cartviewportwidth=device-width, initial-scale=1.0, minimum-scale=1.0, maximum-scale=1.0, user-scalable=no
theordinary.com/en-us/cartdescriptionDECIEM
theordinary.com/en-us/cartkeywordsDECIEM
theordinary.com/en-us/cartgoogle-site-verificationGEjxx950ChWd59eV844pfJdvQabWXdxgm3NSLg3sTjM
theordinary.com/en-us/cartp:domain_verifyf084689d1cfe5daaeda21077164c8c26
theordinary.com/en-us/cartviewportwidth=device-width, initial-scale=1.0
theordinary.com/en-us/regimen-builder.htmlviewportwidth=device-width, initial-scale=1.0, minimum-scale=1.0, maximum-scale=1.0, user-scalable=no
theordinary.com/en-us/regimen-builder.htmldescriptionTake a look at The Ordinary's skin care Regimen Builder quiz to discover a customized skin care routine for your specific skin type and concerns. Try it here.
theordinary.com/en-us/regimen-builder.htmlkeywordsbuild a skincare routine quiz, skincare regimen, skincare routine quiz
theordinary.com/en-us/regimen-builder.htmlgoogle-site-verificationGEjxx950ChWd59eV844pfJdvQabWXdxgm3NSLg3sTjM
theordinary.com/en-us/regimen-builder.htmlp:domain_verifyf084689d1cfe5daaeda21077164c8c26
theordinary.com/en-us/regimen-builder.htmlviewportwidth=device-width, initial-scale=1.0
theordinary.com/en-us/.../newviewportwidth=device-width, initial-scale=1.0, minimum-scale=1.0, maximum-scale=1.0, user-scalable=no
theordinary.com/en-us/.../newdescriptionShop the best new arrivals from The Ordinary. An evolving collection of clinical formulations positioned to raise integrity in skin care.
theordinary.com/en-us/.../newkeywordsthe ordinary new, the ordinary products, best products from the ordinary, the ordinary products canada
theordinary.com/en-us/.../newgoogle-site-verificationGEjxx950ChWd59eV844pfJdvQabWXdxgm3NSLg3sTjM
theordinary.com/en-us/.../newp:domain_verifyf084689d1cfe5daaeda21077164c8c26
theordinary.com/en-us/.../newviewportwidth=device-width, initial-scale=1.0

Meta Tags (http-equiv attribute)

Page URLNameContent
theordinary.com/en-usx-ua-compatibleie=edge
theordinary.com/en-us/loginx-ua-compatibleie=edge
theordinary.com/en-us/cartx-ua-compatibleie=edge
theordinary.com/en-us/regimen-builder.htmlx-ua-compatibleie=edge
theordinary.com/en-us/.../newx-ua-compatibleie=edge

Printability10.0

Help

100% of pages are optimised for printing

  • All of this website appears to be optimised for printing (using CSS).

Media specific CSS detected

Freshness10.0

Help

Last updated April 17, 2024

  • It looks like this website was last updated on Wednesday, 17 April 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
  • To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.

All dates found

DateFileSource
26/02/2024theordinary.com/.../ord-retinal-skincare-launch-grid-breaker.jpgLast modified header
10/04/2024theordinary.com/on/.../arrow.svgLast modified header
20/03/2024theordinary.com/.../ord-the-future-set-grid-breaker.pngLast modified header
19/04/2022theordinary.com/on/.../brand-7.svgLast modified header
04/12/2020theordinary.com/on/.../brand-2.svgLast modified header
04/12/2020theordinary.com/on/.../brand-1.svgLast modified header
10/04/2024theordinary.com/.../account_cat_face.pngLast modified header
17/04/2024theordinary.com/.../ord-hair-scalp-h2-homepage-hero-slotA-mobile.jpgLast modified header
10/04/2024theordinary.com/.../deciem_full_white.svgLast modified header
10/04/2024theordinary.com/.../deciem_full_black.svgLast modified header
10/04/2024theordinary.com/on/.../niod_white.svgLast modified header
10/04/2024theordinary.com/on/.../niod_black.svgLast modified header
10/04/2024theordinary.com/on/.../niod.svgLast modified header
10/04/2024theordinary.com/.../theordinary_white.svgLast modified header
26/02/2021theordinary.com/on/.../logo.svgLast modified header
10/04/2024theordinary.com/on/.../theordinary.svgLast modified header
10/04/2024theordinary.com/on/.../deciem_black.svgLast modified header
10/04/2024theordinary.com/on/.../niod_grey.svgLast modified header
10/04/2024theordinary.com/.../theordinary_black.svgLast modified header
10/04/2024theordinary.com/on/.../bootstrap.cssLast modified header
10/04/2024theordinary.com/on/.../icons-font.cssLast modified header
10/04/2024theordinary.com/on/.../global.cssLast modified header
10/04/2024theordinary.com/on/.../homePage_exp.cssLast modified header
10/04/2024theordinary.com/.../campaignBanner.cssLast modified header
10/04/2024theordinary.com/on/.../bootstrap.cssLast modified header
10/04/2024theordinary.com/on/.../login-create.cssLast modified header
10/04/2024theordinary.com/on/.../cart.cssLast modified header
10/04/2024theordinary.com/.../regimenBuilder.cssLast modified header
10/04/2024theordinary.com/on/.../search.cssLast modified header

Popularityi

Help

  • Sorry, it was not possible to determine the popularity for this website.

Source: Ahrefs

Domain agei

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  • Sorry, we cannot check the domain age of .com websites.

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