Nibbler SEO audit for www.apprentify.com
Summary
Overall8.9
The overall score for this website.
Accessibility9.2
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.5
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing6.2
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology9.3
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 15:06 on 23 Apr 2024 (BST).
Top priorities for website improvement
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation. (read more)
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Internal links5.8
- 2 links are weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
Weak link text
Link URL Link text Page URL www.apprentify.com/solving-the-dentsu-skills-gap Read more www.apprentify.com/ www.apprentify.com/jd-group-fostering-diversity-and-innovation Read more www.apprentify.com/
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
- 13 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
- Consider shortening long anchor text.
- 50 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Meta tags8.4
This is how this website will look in Google search listings:
Digital and Technical Apprenticeship Providers | Apprentify | ...
www.apprentify.com/
Apprentify is an apprenticeship provider shaping the future of businesses and talent in digital and tech. See how we are developing tomorrow's talent.
- All pages include at least some metadata, but only 80.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.apprentify.com/ | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| www.apprentify.com/ | msapplication-tilecolor | #B72C87 |
| www.apprentify.com/ | msapplication-tileimage | /img/favicon/ms-icon-144x144.png |
| www.apprentify.com/ | theme-color | #B72C87 |
| www.apprentify.com/ | description | |
| www.apprentify.com/ | description | Apprentify is an apprenticeship provider shaping the future of businesses and talent in digital and tech. See how we are developing tomorrow's talent. |
| www.apprentify.com/ | keywords | |
| www.apprentify.com/ | facebook-domain-verification | pgl3oljitv5nwrz9k7if4qusw0kh6s |
| www.apprentify.com/ | google-site-verification | i61h4-3si_lItD9wwlDR1GlXah1UEoFCdSdWzuj4yKU |
| www.apprentify.com/ | referrer | unsafe-url |
| www.apprentify.com/apprentice/ | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| www.apprentify.com/apprentice/ | msapplication-tilecolor | #B72C87 |
| www.apprentify.com/apprentice/ | msapplication-tileimage | /img/favicon/ms-icon-144x144.png |
| www.apprentify.com/apprentice/ | theme-color | #B72C87 |
| www.apprentify.com/apprentice/ | description | |
| www.apprentify.com/apprentice/ | description | Create the future you deserve and develop your career as digital marketing, sales or tech apprentice. Begin your journey by browsing our latest roles. |
| www.apprentify.com/apprentice/ | keywords | |
| www.apprentify.com/apprentice/ | facebook-domain-verification | pgl3oljitv5nwrz9k7if4qusw0kh6s |
| www.apprentify.com/apprentice/ | google-site-verification | i61h4-3si_lItD9wwlDR1GlXah1UEoFCdSdWzuj4yKU |
| www.apprentify.com/apprentice/ | referrer | unsafe-url |
| www.apprentify.com/apprentice/.../ | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| www.apprentify.com/apprentice/.../ | msapplication-tilecolor | #B72C87 |
| www.apprentify.com/apprentice/.../ | msapplication-tileimage | /img/favicon/ms-icon-144x144.png |
| www.apprentify.com/apprentice/.../ | theme-color | #B72C87 |
| www.apprentify.com/apprentice/.../ | description | |
| www.apprentify.com/apprentice/.../ | description | Discover the stages of our virtually-delivered apprenticeship assessment process by exploring our assessment centre here. Start your journey today. |
| www.apprentify.com/apprentice/.../ | keywords | |
| www.apprentify.com/apprentice/.../ | facebook-domain-verification | pgl3oljitv5nwrz9k7if4qusw0kh6s |
| www.apprentify.com/apprentice/.../ | google-site-verification | i61h4-3si_lItD9wwlDR1GlXah1UEoFCdSdWzuj4yKU |
| www.apprentify.com/apprentice/.../ | referrer | unsafe-url |
| www.apprentify.com/apprentice/.../ | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| www.apprentify.com/apprentice/.../ | msapplication-tilecolor | #B72C87 |
| www.apprentify.com/apprentice/.../ | msapplication-tileimage | /img/favicon/ms-icon-144x144.png |
| www.apprentify.com/apprentice/.../ | theme-color | #B72C87 |
| www.apprentify.com/apprentice/.../ | description | |
| www.apprentify.com/apprentice/.../ | description | Discover the most frequently asked questions from apprentices and find the answers to some of your queries. Learn more from our apprentice FAQs here. |
| www.apprentify.com/apprentice/.../ | keywords | |
| www.apprentify.com/apprentice/.../ | facebook-domain-verification | pgl3oljitv5nwrz9k7if4qusw0kh6s |
| www.apprentify.com/apprentice/.../ | google-site-verification | i61h4-3si_lItD9wwlDR1GlXah1UEoFCdSdWzuj4yKU |
| www.apprentify.com/apprentice/.../ | referrer | unsafe-url |
| www.apprentify.com/jobs/ | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| www.apprentify.com/jobs/ | msapplication-tilecolor | #B72C87 |
| www.apprentify.com/jobs/ | msapplication-tileimage | /img/favicon/ms-icon-144x144.png |
| www.apprentify.com/jobs/ | theme-color | #B72C87 |
| www.apprentify.com/jobs/ | description | |
| www.apprentify.com/jobs/ | facebook-domain-verification | pgl3oljitv5nwrz9k7if4qusw0kh6s |
| www.apprentify.com/jobs/ | google-site-verification | i61h4-3si_lItD9wwlDR1GlXah1UEoFCdSdWzuj4yKU |
| www.apprentify.com/jobs/ | referrer | unsafe-url |
Server behaviour9.2
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website uses a temporary (HTTP 302) redirect between URLs with/without trailing slashes. This is OK, but using permanent (HTTP 301) redirects would be better.
- Change temporary (302) redirects to permanent (301) redirects.
Pages with 302 redirect
- Change temporary (302) redirects to permanent (301) redirects.
- This website uses a temporary (HTTP 302) redirect from http://apprentify.com to http://www.apprentify.com. This is OK, but a permanent (HTTP 301) redirect is considered best practice.
- If possible, change the temporary redirect to a permanent (HTTP 301) redirect.
Headings9.7
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Many headings (6.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
Page headings detail
Images9.8
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- One image is not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behaviour.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Amount of content10.0
Rendering Chart...
- This website has an average of 1,737 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.apprentify.com/ | 11135 | 1633 |
| www.apprentify.com/apprentice/ | 14210 | 2155 |
| www.apprentify.com/apprentice/.../ | 12554 | 1962 |
| www.apprentify.com/apprentice/.../ | 10537 | 1649 |
| www.apprentify.com/jobs/ | 8765 | 1284 |
Freshness10.0
Last updated April 23, 2024
- It looks like this website was last updated on Tuesday, 23 April 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
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Nibbler | Insites | |
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