Nibbler SEO audit for www.fresh.com
Summary
Overall9.7
The overall score for this website.
Accessibility10.0
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience9.6
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing10.0
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology9.3
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 06:31 on 6 Apr 2024 (BST).
Top priorities for website improvement
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS. (read more)
- Ensure your web server returns a 404 HTTP status code for error pages. (read more)
- Consider shortening long anchor text. (read more)
Server behaviour8.0
404 page
Compression
- This website does not return a 404 error HTTP status code for missing pages. This is bad because search engines like Google might mistake this for a real page of content.
- Ensure your web server returns a 404 HTTP status code for error pages.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- 4 of the pages of this website follow the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. These pages are ideal.
- One page of this website returns page content with or without a trailing slash on its URL, but it uses a canonical tag to denote the correct versions. This is ideal, as search engines will know which version to index.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://fresh.com to http://www.fresh.com. This is ideal.
Images8.5
75% of images have a clearly defined size
46 images are being resized by the browser
- Some images (25.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 46 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Internal links9.8
- 4 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL www.fresh.com/us/.../black-tea Retinol-like power. Kind to skin. BT Matrix™ Retinol-like power.Kind to skin. BT Matrix™ For a smoother, firmer, brighter look [data-id=cta-54d41221b8fd1d426455bd30ce] { background-color:#ffffff !important; border-color:#ffffff !important; color:#000000 !important; } Shop Now www.fresh.com/us/home www.fresh.com/us/.../gift-sets It's more than skincare, it's self-care Discover fresh sets [data-id=cta-ef127da94986dba9dfb525afcf] { background-color:#FFFFFF !important; border-color:#FFFFFF !important; color:#000000 !important; } Shop Now www.fresh.com/us/home www.fresh.com/us/ourPromise.html Safety backed by science At fresh, we care as much about what we put into our products as what we leave out. We ban 13,000+ ingredients in strict adherence to international regulations.Our experts test every ingredient an average of 3 times to ensure it’s safe on skin.We spend 2+ years validating each product’s safety by a team of toxicologists, chemists, biologists, and regulatory experts. Learn More www.fresh.com/us/home www.fresh.com/us/oursustainability.html forever fresh Our commitment to sustainability Improving our ingredient sourcing with respect to the planet and people by partnering with Union for Ethical BioTrade (UEBT)Ensuring all product packaging is made with recycled material or recyclable by 2025Working to achieve net-zero carbon emissions by 2030 by setting reduction and offsetting targets aligned with the Paris Agreement Learn More www.fresh.com/us/home
- Consider shortening long anchor text.
- 5 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behaviour.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
Page headings detail
Meta tags10.0
This is how this website will look in Google search listings:
Skin Care, Body Care and Fragrances | Fresh US
www.fresh.com/us/home
Shop our wide range of exquisite products at Fresh online today, from serums and fragrances to cleansers and toners.
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.fresh.com/us/home | viewport | width=device-width, initial-scale=1, minimal-ui |
| www.fresh.com/us/home | robots | max-image-preview:large |
| www.fresh.com/us/home | description | Shop our wide range of exquisite products at Fresh online today, from serums and fragrances to cleansers and toners. |
| www.fresh.com/us/home | keywords | Fresh - Natural beauty cosmetic |
| www.fresh.com/us/home | twitter:title | Fresh US |
| www.fresh.com/us/home | twitter:site | @freshbeauty |
| www.fresh.com/us/home | twitter:creator | @freshbeauty |
| www.fresh.com/us/home | google-site-verification | CJpw1V17HwyJx4Sg0N2tLgI2fYDuLd_tL0FcAAw7Rbw |
| www.fresh.com/us/new | viewport | width=device-width, initial-scale=1, minimal-ui |
| www.fresh.com/us/new | robots | max-image-preview:large |
| www.fresh.com/us/new | description | Discover Fresh's new beauty products. From the latest skincare to new and improved body and lip care products, shop our latest deals online. |
| www.fresh.com/us/new | keywords | Fresh - Natural beauty cosmetic |
| www.fresh.com/us/new | twitter:title | Shop New Beauty Products | Latest Skincare | Fresh US |
| www.fresh.com/us/new | twitter:creator | @freshbeauty |
| www.fresh.com/us/new | twitter:site | @freshbeauty |
| www.fresh.com/us/new | twitter:description | Discover Fresh's new beauty products. From the latest skincare to new and improved body and lip care products, shop our latest deals online. |
| www.fresh.com/us/new | google-site-verification | CJpw1V17HwyJx4Sg0N2tLgI2fYDuLd_tL0FcAAw7Rbw |
| www.fresh.com/us/best-sellers | viewport | width=device-width, initial-scale=1, minimal-ui |
| www.fresh.com/us/best-sellers | robots | max-image-preview:large |
| www.fresh.com/us/best-sellers | description | Shop our best-selling beauty products and skin care, body care, and lip care products to help you compose your beauty routine with must-have products. |
| www.fresh.com/us/best-sellers | keywords | Fresh - Natural beauty cosmetic |
| www.fresh.com/us/best-sellers | twitter:title | Best Selling Skin Care Products | Fresh US |
| www.fresh.com/us/best-sellers | twitter:creator | @freshbeauty |
| www.fresh.com/us/best-sellers | twitter:site | @freshbeauty |
| www.fresh.com/us/best-sellers | twitter:description | Shop our best-selling beauty products and skin care, body care, and lip care products to help you compose your beauty routine with must-have products. |
| www.fresh.com/us/best-sellers | google-site-verification | CJpw1V17HwyJx4Sg0N2tLgI2fYDuLd_tL0FcAAw7Rbw |
| www.fresh.com/us/skincare | viewport | width=device-width, initial-scale=1, minimal-ui |
| www.fresh.com/us/skincare | robots | max-image-preview:large |
| www.fresh.com/us/skincare | description | Shop a wide range of Fresh skincare products from face masks to serums, build your skincare regimen for radiant skin today. |
| www.fresh.com/us/skincare | keywords | Fresh - Natural beauty cosmetic |
| www.fresh.com/us/skincare | twitter:title | Skin Care | Shop Skincare Products | Fresh US |
| www.fresh.com/us/skincare | twitter:creator | @freshbeauty |
| www.fresh.com/us/skincare | twitter:site | @freshbeauty |
| www.fresh.com/us/skincare | twitter:description | Shop a wide range of Fresh skincare products from face masks to serums, build your skincare regimen for radiant skin today. |
| www.fresh.com/us/skincare | google-site-verification | CJpw1V17HwyJx4Sg0N2tLgI2fYDuLd_tL0FcAAw7Rbw |
| www.fresh.com/us/.../moisturizers | viewport | width=device-width, initial-scale=1, minimal-ui |
| www.fresh.com/us/.../moisturizers | robots | max-image-preview:large |
| www.fresh.com/us/.../moisturizers | description | Shop face hydrating creams. Whether you're looking to hydrate, nourish, firm, purify, or smooth the skin, our moisturizers have so much to offer all skin types. |
| www.fresh.com/us/.../moisturizers | keywords | Fresh - Natural beauty cosmetic |
| www.fresh.com/us/.../moisturizers | twitter:title | Facial Moisturizers & Face Creams | Fresh US |
| www.fresh.com/us/.../moisturizers | twitter:creator | @freshbeauty |
| www.fresh.com/us/.../moisturizers | twitter:site | @freshbeauty |
| www.fresh.com/us/.../moisturizers | twitter:description | Shop face hydrating creams. Whether you're looking to hydrate, nourish, firm, purify, or smooth the skin, our moisturizers have so much to offer all skin types. |
| www.fresh.com/us/.../moisturizers | google-site-verification | CJpw1V17HwyJx4Sg0N2tLgI2fYDuLd_tL0FcAAw7Rbw |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.fresh.com/us/home | x-ua-compatible | ie=edge |
| www.fresh.com/us/new | x-ua-compatible | ie=edge |
| www.fresh.com/us/best-sellers | x-ua-compatible | ie=edge |
| www.fresh.com/us/skincare | x-ua-compatible | ie=edge |
| www.fresh.com/us/.../moisturizers | x-ua-compatible | ie=edge |
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Amount of content10.0
Rendering Chart...
- This website has an average of 2,044 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.fresh.com/us/home | 15194 | 2136 |
| www.fresh.com/us/new | 9004 | 1226 |
| www.fresh.com/us/best-sellers | 14506 | 1979 |
| www.fresh.com/us/skincare | 21893 | 2982 |
| www.fresh.com/us/.../moisturizers | 14077 | 1895 |
Freshness10.0
Last updated April 2, 2024
- It looks like this website was last updated on Tuesday, 2 April 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
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| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
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