Nibbler SEO audit for www.geico.com
Summary
Overall8.6
The overall score for this website.
Accessibility9.2
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience9.2
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing9.8
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology8.3
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 06:48 on 24 Apr 2024 (BST).
Top priorities for website improvement
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS. (read more)
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation. (read more)
- Remove or reduce the number of query parameters in URLs. Consider URL rewriting as an effective and transparent means of creating appropriate URLs. (read more)
Images2.0
76% of images have a clearly defined size
No images are being resized by the browser
- Some images (24.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 1 image on this website could not be downloaded. Broken images may cause the website to display incorrectly for visitors.
- Check any images which could not be downloaded and fix them if necessary.
Unavailable images
- Check any images which could not be downloaded and fix them if necessary.
Internal links6.7
- 104 links are weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
Weak link text
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
- 13 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
URL format7.6
2 URLs are less than ideal
- 2 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
- Remove or reduce the number of query parameters in URLs. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behaviour10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- 2 of the pages of this website follow the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. These pages are ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://geico.com to http://www.geico.com. This is ideal.
Analytics10.0
100% of pages use analytics
SiteCatalyst
- Every page in this website is using SiteCatalyst. This is excellent and should allow for a complete analysis of visitor behaviour.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
Page headings detail
Meta tags10.0
This is how this website will look in Google search listings:
An Insurance Company For Your Car And More | GEICO
www.geico.com/
Get insurance from a company that's been trusted since 1936. See how much you can save with GEICO on insurance for your car, motorcycle, and more.
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.geico.com/ | viewport | width=device-width, initial-scale=1 |
| www.geico.com/ | y_key | 030608cdc3f8cedb |
| www.geico.com/ | keywords | |
| www.geico.com/ | description | Get insurance from a company that's been trusted since 1936. See how much you can save with GEICO on insurance for your car, motorcycle, and more. |
| www.geico.com/ | google-site-verification | Y7Py8z3_9s6I6mM3s-_EoRDwBiiJoqeyaLBl6-XG6K4 |
| www.geico.com/ | google-site-verification | yKFh7SOtfAt5LHU6-smL5AGfis7pY_Tv-lNBF9-30iE |
| www.geico.com/ | msvalidate.01 | FA130FC15529C8697927C860C7B5A5FA |
| www.geico.com/ | format-detection | telephone=no |
| www.geico.com/boat-insurance/?policyholder | viewport | width=device-width, initial-scale=1 |
| www.geico.com/boat-insurance/?policyholder | y_key | 030608cdc3f8cedb |
| www.geico.com/boat-insurance/?policyholder | keywords | |
| www.geico.com/boat-insurance/?policyholder | description | GEICO boat insurance policies can provide coverage for damage, new boat replacement, fuel spill liability, and more. Get a free online quote today. |
| www.geico.com/boat-insurance/?policyholder | google-site-verification | Y7Py8z3_9s6I6mM3s-_EoRDwBiiJoqeyaLBl6-XG6K4 |
| www.geico.com/boat-insurance/?policyholder | google-site-verification | yKFh7SOtfAt5LHU6-smL5AGfis7pY_Tv-lNBF9-30iE |
| www.geico.com/boat-insurance/?policyholder | msvalidate.01 | FA130FC15529C8697927C860C7B5A5FA |
| www.geico.com/boat-insurance/?policyholder | format-detection | telephone=no |
| www.geico.com/life-insurance/ | viewport | width=device-width, initial-scale=1 |
| www.geico.com/life-insurance/ | y_key | 030608cdc3f8cedb |
| www.geico.com/life-insurance/ | keywords | |
| www.geico.com/life-insurance/ | description | An affordable life insurance policy can provide peace of mind for you and your family. GEICO makes it easy to get a life insurance quote. |
| www.geico.com/life-insurance/ | google-site-verification | Y7Py8z3_9s6I6mM3s-_EoRDwBiiJoqeyaLBl6-XG6K4 |
| www.geico.com/life-insurance/ | google-site-verification | yKFh7SOtfAt5LHU6-smL5AGfis7pY_Tv-lNBF9-30iE |
| www.geico.com/life-insurance/ | msvalidate.01 | FA130FC15529C8697927C860C7B5A5FA |
| www.geico.com/life-insurance/ | format-detection | telephone=no |
| www.geico.com/umbrella-insurance/?policyholder | viewport | width=device-width, initial-scale=1 |
| www.geico.com/umbrella-insurance/?policyholder | y_key | 030608cdc3f8cedb |
| www.geico.com/umbrella-insurance/?policyholder | keywords | |
| www.geico.com/umbrella-insurance/?policyholder | description | Get a free umbrella insurance quote for additional liability protection from GEICO today. See how a personal umbrella insurance policy could help protect the things that are important to you. |
| www.geico.com/umbrella-insurance/?policyholder | google-site-verification | Y7Py8z3_9s6I6mM3s-_EoRDwBiiJoqeyaLBl6-XG6K4 |
| www.geico.com/umbrella-insurance/?policyholder | google-site-verification | yKFh7SOtfAt5LHU6-smL5AGfis7pY_Tv-lNBF9-30iE |
| www.geico.com/umbrella-insurance/?policyholder | msvalidate.01 | FA130FC15529C8697927C860C7B5A5FA |
| www.geico.com/umbrella-insurance/?policyholder | format-detection | telephone=no |
| www.geico.com/flood-insurance/.../ | viewport | width=device-width, initial-scale=1 |
| www.geico.com/flood-insurance/.../ | y_key | 030608cdc3f8cedb |
| www.geico.com/flood-insurance/.../ | keywords | |
| www.geico.com/flood-insurance/.../ | description | Speak to an insurance professional about your Flood Insurance policy. View hours of operation and partner information here. |
| www.geico.com/flood-insurance/.../ | google-site-verification | Y7Py8z3_9s6I6mM3s-_EoRDwBiiJoqeyaLBl6-XG6K4 |
| www.geico.com/flood-insurance/.../ | google-site-verification | yKFh7SOtfAt5LHU6-smL5AGfis7pY_Tv-lNBF9-30iE |
| www.geico.com/flood-insurance/.../ | msvalidate.01 | FA130FC15529C8697927C860C7B5A5FA |
| www.geico.com/flood-insurance/.../ | format-detection | telephone=no |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.geico.com/ | X-UA-Compatible | IE=edge |
| www.geico.com/boat-insurance/?policyholder | X-UA-Compatible | IE=edge |
| www.geico.com/life-insurance/ | X-UA-Compatible | IE=edge |
| www.geico.com/umbrella-insurance/?policyholder | X-UA-Compatible | IE=edge |
| www.geico.com/flood-insurance/.../ | X-UA-Compatible | IE=edge |
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
Amount of content10.0
Rendering Chart...
- This website has an average of 1,992 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.geico.com/ | 14752 | 2299 |
| www.geico.com/boat-insurance/?policyholder | 14142 | 2263 |
| www.geico.com/life-insurance/ | 14485 | 2281 |
| www.geico.com/umbrella-insurance/?policyholder | 12763 | 2026 |
| www.geico.com/flood-insurance/.../ | 6851 | 1089 |
Freshness10.0
Last updated April 23, 2024
- It looks like this website was last updated on Tuesday, 23 April 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 01/01/2024 | www.geico.com/ | Body text |
| 23/04/2024 | www.geico.com/public/.../geico.com.css | Last modified header |
| 23/04/2024 | www.geico.com/public/.../main.css | Last modified header |
| 23/04/2024 | www.geico.com/includes/.../livechat.css | Last modified header |
| 23/04/2024 | www.geico.com/public/.../subpage.css | Last modified header |
| 23/04/2024 | www.geico.com/includes/.../style.css | Last modified header |
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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