Nibbler SEO audit for www.marxjewelers.com
Summary
Overall6.9
The overall score for this website.
Accessibility7.7
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience6.6
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing4.0
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology7.9
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 19:05 on 23 Apr 2024 (BST).
Top priorities for website improvement
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation. (read more)
- Consider updating this website regularly with new content. (read more)
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Freshness0.4
Last updated January 31, 2019
- It looks like this website was last updated on Thursday, 31 January 2019. This is bad because visitors may dismiss this website as outdated. Websites that are not updated regularly are also spidered by search engines less often.
- Consider updating this website regularly with new content.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 06/04/2018 | www.marxjewelers.com/assets/logo-71814ba66c27c17ec51266e57eaf72bd.png | Last modified header |
| 31/01/2019 | www.marxjewelers.com/assets/application-75a4707dc32957ded678bb208265b688.css | Last modified header |
Internal links2.6
- 2 links are weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
Weak link text
Link URL Link text Page URL www.marxjewelers.com/users/sign_up?locale=en Click here www.marxjewelers.com/users/sign_in?locale=en www.marxjewelers.com/.../new?locale=en Click here www.marxjewelers.com/users/sign_in?locale=en
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
- 40 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Meta tags5.2
This is how this website will look in Google search listings:
Marx Jewelers | Portland OR | engagement rings | wedding rings | custom ...
www.marxjewelers.com/
Diamond engagement ring, diamond wedding rings, palladium, platinum, white gold, yellow gold. Custom made in Portland Oregon as unique as you are!
- All pages include at least some metadata, but only 40.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Pages with no meta description
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.marxjewelers.com/ | description | Diamond engagement ring, diamond wedding rings, palladium, platinum, white gold, yellow gold. Custom made in Portland Oregon as unique as you are! |
| www.marxjewelers.com/ | keywords | |
| www.marxjewelers.com/ | google-site-verification | YCAmNUqH1nHKc5sT5rSR3SqE7CWqslyEfyd8LbBAzbI |
| www.marxjewelers.com/ | viewport | width=device-width, initial-scale=1.0 |
| www.marxjewelers.com/ | csrf-param | authenticity_token |
| www.marxjewelers.com/ | csrf-token | k5wYWRdTTPNumjCUiJgupSLP6Spq2feO3QRH8ikMzdU= |
| www.marxjewelers.com/.../new?locale=en | description | |
| www.marxjewelers.com/.../new?locale=en | keywords | |
| www.marxjewelers.com/.../new?locale=en | google-site-verification | YCAmNUqH1nHKc5sT5rSR3SqE7CWqslyEfyd8LbBAzbI |
| www.marxjewelers.com/.../new?locale=en | viewport | width=device-width, initial-scale=1.0 |
| www.marxjewelers.com/.../new?locale=en | csrf-param | authenticity_token |
| www.marxjewelers.com/.../new?locale=en | csrf-token | k5wYWRdTTPNumjCUiJgupSLP6Spq2feO3QRH8ikMzdU= |
| www.marxjewelers.com/ru | description | Diamond engagement ring, diamond wedding rings, palladium, platinum, white gold, yellow gold. Custom made in Portland Oregon as unique as you are! |
| www.marxjewelers.com/ru | keywords | |
| www.marxjewelers.com/ru | google-site-verification | YCAmNUqH1nHKc5sT5rSR3SqE7CWqslyEfyd8LbBAzbI |
| www.marxjewelers.com/ru | viewport | width=device-width, initial-scale=1.0 |
| www.marxjewelers.com/ru | csrf-param | authenticity_token |
| www.marxjewelers.com/ru | csrf-token | k5wYWRdTTPNumjCUiJgupSLP6Spq2feO3QRH8ikMzdU= |
| www.marxjewelers.com/users/sign_in?locale=en | description | |
| www.marxjewelers.com/users/sign_in?locale=en | keywords | |
| www.marxjewelers.com/users/sign_in?locale=en | google-site-verification | YCAmNUqH1nHKc5sT5rSR3SqE7CWqslyEfyd8LbBAzbI |
| www.marxjewelers.com/users/sign_in?locale=en | viewport | width=device-width, initial-scale=1.0 |
| www.marxjewelers.com/users/sign_in?locale=en | csrf-param | authenticity_token |
| www.marxjewelers.com/users/sign_in?locale=en | csrf-token | k5wYWRdTTPNumjCUiJgupSLP6Spq2feO3QRH8ikMzdU= |
| www.marxjewelers.com/en/.../Who | description | |
| www.marxjewelers.com/en/.../Who | keywords | |
| www.marxjewelers.com/en/.../Who | google-site-verification | YCAmNUqH1nHKc5sT5rSR3SqE7CWqslyEfyd8LbBAzbI |
| www.marxjewelers.com/en/.../Who | viewport | width=device-width, initial-scale=1.0 |
| www.marxjewelers.com/en/.../Who | csrf-param | authenticity_token |
| www.marxjewelers.com/en/.../Who | csrf-token | k5wYWRdTTPNumjCUiJgupSLP6Spq2feO3QRH8ikMzdU= |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.marxjewelers.com/ | X-UA-Compatible | IE=edge |
| www.marxjewelers.com/.../new?locale=en | X-UA-Compatible | IE=edge |
| www.marxjewelers.com/ru | X-UA-Compatible | IE=edge |
| www.marxjewelers.com/users/sign_in?locale=en | X-UA-Compatible | IE=edge |
| www.marxjewelers.com/en/.../Who | X-UA-Compatible | IE=edge |
Amount of content6.4
Rendering Chart...
- This website has an average of 116 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| www.marxjewelers.com/ | 853 | 121 |
| www.marxjewelers.com/.../new?locale=en | 620 | 87 |
| www.marxjewelers.com/ru | 868 | 121 |
| www.marxjewelers.com/users/sign_in?locale=en | 517 | 69 |
| www.marxjewelers.com/en/.../Who | 1206 | 180 |
Headings6.7
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Many headings (7.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
| URL | Heading | Level |
| www.marxjewelers.com/ | WELCOME | H1 |
| www.marxjewelers.com/ | SIGN UP FORM | H3 |
| www.marxjewelers.com/ | SIGN UP | H3 |
| www.marxjewelers.com/.../new?locale=en | Forgot your password? | H2 |
| www.marxjewelers.com/.../new?locale=en | SIGN UP FORM | H3 |
| www.marxjewelers.com/.../new?locale=en | SIGN UP | H3 |
| www.marxjewelers.com/ru | ДОБРО ПОЖАЛОВАТЬ | H1 |
| www.marxjewelers.com/ru | SIGN UP FORM | H3 |
| www.marxjewelers.com/ru | РЕГИСТРАЦИЯ | H3 |
| www.marxjewelers.com/users/sign_in?locale=en | Please sign in | H3 |
| www.marxjewelers.com/en/.../Who | MARX JEWELERS | H2 |
| www.marxjewelers.com/en/.../Who | SIGN UP FORM | H3 |
| www.marxjewelers.com/en/.../Who | SIGN UP | H3 |
| www.marxjewelers.com/en/.../Who | Who we are | H3 |
URL format7.2
2 URLs are less than ideal
- One URL is particularly hard to type or remember.
- Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.
- 2 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
- Remove or reduce the number of query parameters in URLs. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Server behaviour8.4
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website returns page content with or without a trailing slash on the URLs. Search engines might see these as separate pages with duplicate content which they could penalise for.
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://marxjewelers.com to http://www.marxjewelers.com. This is ideal.
Images8.7
6% of images have a clearly defined size
No images are being resized by the browser
- Most images (94.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- One image is not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Non Web-Format Images
Image URL Format Page URL threebestrated.com/awards/jewelry-portland-2019-clr.svg unknown
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Page titles9.0
100% of pages have defined titles
20% of page titles are weak
- All pages were found to specify page titles, but one page has a relatively weak title which could be improved. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
- Make sure that all pages have a descriptive title. Do not include the address of the page in the title, try not to use excessive punctuation and avoid common words like 'page'.
Page titles
| Page title | Notes |
| Marx Jewelers | Portland OR | engagement rings | wedding rings | custom made in-house | GIA loose diamond | This title appears to be overly complex. Consider a more meaningful title |
| No Title | Missing |
| No Title | Missing |
| No Title | Missing |
| No Title | Missing |
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behaviour.
Analytics Software Found
| Software Name |
| Google Analytics |
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
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