Nibbler SEO audit for www.mastersfuller.co.uk
Summary
Overall9.2
The overall score for this website.
Accessibility9.9
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.7
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing5.8
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology9.8
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 23:29 on 23 Apr 2024 (BST).
Top priorities for website improvement
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
- Consider the amount of text on this website and increase it if appropriate. (read more)
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Amount of content8.0
Rendering Chart...
- This website has an average of 303 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| www.mastersfuller.co.uk/ | 2377 | 362 |
| www.mastersfuller.co.uk/accessibility | 1749 | 263 |
| www.mastersfuller.co.uk/about-us | 1983 | 303 |
| www.mastersfuller.co.uk/services/ | 2182 | 337 |
| www.mastersfuller.co.uk/services/accounting-services | 1727 | 249 |
Meta tags8.4
This is how this website will look in Google search listings:
Accountants in Worthing : Accountants in West Sussex : MastersFuller ...
www.mastersfuller.co.uk/
Accountants in Worthing - MastersFuller are a firm of chartered certified accountants based in Worthing, West Sussex
- All pages include at least some metadata, but only 80.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.mastersfuller.co.uk/ | viewport | width=device-width |
| www.mastersfuller.co.uk/ | description | Accountants in Worthing - MastersFuller are a firm of chartered certified accountants based in Worthing, West Sussex |
| www.mastersfuller.co.uk/accessibility | viewport | width=device-width |
| www.mastersfuller.co.uk/about-us | viewport | width=device-width |
| www.mastersfuller.co.uk/about-us | description | Chartered Certified Accountants in Worthing - MastersFuller are a firm of chartered certified accountants based in Worthing, West Sussex |
| www.mastersfuller.co.uk/services/ | viewport | width=device-width |
| www.mastersfuller.co.uk/services/ | description | Accountancy services in in Worthing - MastersFuller are a firm of chartered certified accountants based in Worthing, West Sussex |
| www.mastersfuller.co.uk/services/accounting-services | viewport | width=device-width |
| www.mastersfuller.co.uk/services/accounting-services | description | Accounting in Worthing - MastersFuller are a firm of chartered certified accountants based in Worthing, West Sussex |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.mastersfuller.co.uk/ | X-UA-Compatible | IE=edge |
| www.mastersfuller.co.uk/accessibility | X-UA-Compatible | IE=edge |
| www.mastersfuller.co.uk/about-us | X-UA-Compatible | IE=edge |
| www.mastersfuller.co.uk/services/ | X-UA-Compatible | IE=edge |
| www.mastersfuller.co.uk/services/accounting-services | X-UA-Compatible | IE=edge |
Internal links9.2
- One link is weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor text to benefit search engine optimisation.
Weak link text
Link URL Link text Page URL www.mastersfuller.co.uk/about-us Read more www.mastersfuller.co.uk/
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor text to benefit search engine optimisation.
- 4 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL www.mastersfuller.co.uk/.../starting-a-business Are you starting a business? If you're thinking of starting up a new business, then we have all the latest information from business plans to managing finances to help you. Find out more » www.mastersfuller.co.uk/ www.mastersfuller.co.uk/registration/register Register Why not register to receive our Monthly Newswire? Once a month we'll send you an email packed full of essential business news and handy tax tips to help save you money. Sign up » www.mastersfuller.co.uk/about-us www.mastersfuller.co.uk/registration/register Register Why not register to receive our Monthly Newswire? Once a month we'll send you an email packed full of essential business news and handy tax tips to help save you money. Sign up » www.mastersfuller.co.uk/services/ www.mastersfuller.co.uk/registration/register Register Why not register to receive our Monthly Newswire? Once a month we'll send you an email packed full of essential business news and handy tax tips to help save you money. Sign up » www.mastersfuller.co.uk/services/accounting-services
- Consider shortening long anchor text.
Server behaviour9.7
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- 3 of the pages of this website return page content with or without a trailing slash on their URLs, but they use a canonical tag to denote the correct version. This is ideal, as search engines will know which version to index.
- One page of this website returns page content with or without a trailing slash on its URL, but it uses a canonical tag to denote the correct versions. This is usually ideal, as search engines will know which version to index, but there are links on this website which point to the non canonical version.
- Make sure all internal links to this page go to the canonical version.
Incorrectly linked pages
Tested page Alternate www.mastersfuller.co.uk/services/ www.mastersfuller.co.uk/services
- Make sure all internal links to this page go to the canonical version.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://mastersfuller.co.uk to http://www.mastersfuller.co.uk. This is ideal.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behaviour.
Analytics Software Found
| Software Name |
| Google Analytics |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Page titles
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
Page headings detail
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated April 23, 2024
- It looks like this website was last updated on Tuesday, 23 April 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 23/04/2024 | www.mastersfuller.co.uk/about-us | Body text |
| 23/04/2024 | www.mastersfuller.co.uk/services/ | Body text |
| 31/03/2024 | www.mastersfuller.co.uk/img/startups.jpg | Last modified header |
| 31/03/2024 | www.mastersfuller.co.uk/img/your-money.jpg | Last modified header |
| 31/03/2024 | www.mastersfuller.co.uk/img/your-business.jpg | Last modified header |
| 31/03/2024 | www.mastersfuller.co.uk/img/logo.png | Last modified header |
| 31/03/2024 | www.mastersfuller.co.uk/css/styles.css | Last modified header |
| 31/03/2024 | www.mastersfuller.co.uk/css/print.css | Last modified header |
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Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
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| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
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