Nibbler SEO audit for www.northcoastprovisions.com
Summary
Overall8.4
The overall score for this website.
Accessibility8.8
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.3
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing6.0
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology8.3
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 21:51 on 23 Apr 2024 (BST).
Top priorities for website improvement
- Make sure all headings have content which is relevant to the page of content. (read more)
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Headings4.9
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Some headings (1.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Images7.4
99% of images have a clearly defined size
316 images are being resized by the browser
- Some images (1.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 2 images are not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Non Web-Format Images
Image URL Format Page URL www.northcoastprovisions.com/.../IMG_17282.jpg.webp unknown www.northcoastprovisions.com/.../appleicon.jpg.webp unknown
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
- 316 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Server behaviour7.7
404 page
Compression
- This website does not return a 404 error HTTP status code for missing pages. This is bad because search engines like Google might mistake this for a real page of content.
- Ensure your web server returns a 404 HTTP status code for error pages.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- 2 of the pages of this website return page content with or without a trailing slash on their URLs, but they use a canonical tag to denote the correct version. This is ideal, as search engines will know which version to index.
- One page of this website returns page content with or without a trailing slash on its URL, but it uses a canonical tag to denote the correct versions. This is usually ideal, as search engines will know which version to index, but there are links on this website which point to the non canonical version.
- Make sure all internal links to this page go to the canonical version.
Incorrectly linked pages
Tested page Alternate www.northcoastprovisions.com/shop www.northcoastprovisions.com/shop/
- Make sure all internal links to this page go to the canonical version.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://northcoastprovisions.com to http://www.northcoastprovisions.com. This is ideal.
Internal links7.8
- 38 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Meta tags8.4
This is how this website will look in Google search listings:
Medical & Recreational Cannabis Marijuana Dispensary Ann Arbor ...
www.northcoastprovisions.com/
Discover Ann Arbor's premier destination for recreational and medical marijuana. North Coast Provisions offers a wide selection of cannabis, weed delivery, and ...
- All pages include at least some metadata, but only 80.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.northcoastprovisions.com/ | viewport | width=device-width, initial-scale=1 |
| www.northcoastprovisions.com/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.northcoastprovisions.com/ | description | Discover Ann Arbor's premier destination for recreational and medical marijuana. North Coast Provisions offers a wide selection of cannabis, weed delivery, and dispensary services near you. Experience the best in quality and convenience in Ann Arbor, MI. |
| www.northcoastprovisions.com/ | twitter:card | summary_large_image |
| www.northcoastprovisions.com/ | tec-api-version | v1 |
| www.northcoastprovisions.com/ | tec-api-origin | https://www.northcoastprovisions.com |
| www.northcoastprovisions.com/ | generator | Elementor 3.21.0; features: e_optimized_assets_loading, e_optimized_css_loading, additional_custom_breakpoints; settings: css_print_method-external, google_font-enabled, font_display-auto |
| www.northcoastprovisions.com/ | msapplication-tileimage | https://www.northcoastprovisions.com/wp-content/uploads/2022/11/ncp-favicon.png |
| www.northcoastprovisions.com/rewards-program/ | viewport | width=device-width, initial-scale=1 |
| www.northcoastprovisions.com/rewards-program/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.northcoastprovisions.com/rewards-program/ | description | Enjoy exclusive savings with our rewards program. Let us show you how much we appreciate you. Earn free products, loyalty deals, and more. Join now and save. |
| www.northcoastprovisions.com/rewards-program/ | twitter:card | summary_large_image |
| www.northcoastprovisions.com/rewards-program/ | twitter:label1 | Est. reading time |
| www.northcoastprovisions.com/rewards-program/ | twitter:data1 | 2 minutes |
| www.northcoastprovisions.com/rewards-program/ | tec-api-version | v1 |
| www.northcoastprovisions.com/rewards-program/ | tec-api-origin | https://www.northcoastprovisions.com |
| www.northcoastprovisions.com/rewards-program/ | generator | Elementor 3.21.0; features: e_optimized_assets_loading, e_optimized_css_loading, additional_custom_breakpoints; settings: css_print_method-external, google_font-enabled, font_display-auto |
| www.northcoastprovisions.com/rewards-program/ | msapplication-tileimage | https://www.northcoastprovisions.com/wp-content/uploads/2022/11/ncp-favicon.png |
| www.northcoastprovisions.com/ | viewport | width=device-width, initial-scale=1 |
| www.northcoastprovisions.com/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.northcoastprovisions.com/ | description | Discover Ann Arbor's premier destination for recreational and medical marijuana. North Coast Provisions offers a wide selection of cannabis, weed delivery, and dispensary services near you. Experience the best in quality and convenience in Ann Arbor, MI. |
| www.northcoastprovisions.com/ | twitter:card | summary_large_image |
| www.northcoastprovisions.com/ | tec-api-version | v1 |
| www.northcoastprovisions.com/ | tec-api-origin | https://www.northcoastprovisions.com |
| www.northcoastprovisions.com/ | generator | Elementor 3.21.0; features: e_optimized_assets_loading, e_optimized_css_loading, additional_custom_breakpoints; settings: css_print_method-external, google_font-enabled, font_display-auto |
| www.northcoastprovisions.com/ | msapplication-tileimage | https://www.northcoastprovisions.com/wp-content/uploads/2022/11/ncp-favicon.png |
| www.northcoastprovisions.com/shop | viewport | width=device-width, initial-scale=1 |
| www.northcoastprovisions.com/shop | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.northcoastprovisions.com/shop | twitter:card | summary_large_image |
| www.northcoastprovisions.com/shop | twitter:label1 | Est. reading time |
| www.northcoastprovisions.com/shop | twitter:data1 | 3 minutes |
| www.northcoastprovisions.com/shop | tec-api-version | v1 |
| www.northcoastprovisions.com/shop | tec-api-origin | https://www.northcoastprovisions.com |
| www.northcoastprovisions.com/shop | generator | Elementor 3.21.0; features: e_optimized_assets_loading, e_optimized_css_loading, additional_custom_breakpoints; settings: css_print_method-external, google_font-enabled, font_display-auto |
| www.northcoastprovisions.com/shop | msapplication-tileimage | https://www.northcoastprovisions.com/wp-content/uploads/2022/11/ncp-favicon.png |
| www.northcoastprovisions.com/specials/ | viewport | width=device-width, initial-scale=1 |
| www.northcoastprovisions.com/specials/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.northcoastprovisions.com/specials/ | description | Get special deals with our recreational dispensary from veterans to disability /students discounts. Enjoy exclusive savings with our rewards program. Shop now! |
| www.northcoastprovisions.com/specials/ | twitter:card | summary_large_image |
| www.northcoastprovisions.com/specials/ | twitter:label1 | Est. reading time |
| www.northcoastprovisions.com/specials/ | twitter:data1 | 1 minute |
| www.northcoastprovisions.com/specials/ | tec-api-version | v1 |
| www.northcoastprovisions.com/specials/ | tec-api-origin | https://www.northcoastprovisions.com |
| www.northcoastprovisions.com/specials/ | generator | Elementor 3.21.0; features: e_optimized_assets_loading, e_optimized_css_loading, additional_custom_breakpoints; settings: css_print_method-external, google_font-enabled, font_display-auto |
| www.northcoastprovisions.com/specials/ | msapplication-tileimage | https://www.northcoastprovisions.com/wp-content/uploads/2022/11/ncp-favicon.png |
Amount of content9.4
Rendering Chart...
- This website has an average of 2,431 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.northcoastprovisions.com/ | 21915 | 3740 |
| www.northcoastprovisions.com/rewards-program/ | 4433 | 684 |
| www.northcoastprovisions.com/ | 21915 | 3740 |
| www.northcoastprovisions.com/shop | 49167 | 3689 |
| www.northcoastprovisions.com/specials/ | 2054 | 304 |
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behaviour.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Page titles
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated April 23, 2024
- It looks like this website was last updated on Tuesday, 23 April 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
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