Nibbler SEO audit for www.northdownbeefco.com
Summary
Overall7.2
The overall score for this website.
Accessibility7.3
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience7.0
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing3.9
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology8.2
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 21:52 on 23 Apr 2024 (BST).
Top priorities for website improvement
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)
- Consider the amount of text on this website and increase it if appropriate. (read more)
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Internal links0.0
- 38 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Amount of content3.6
Rendering Chart...
- This website has an average of 51 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
Headings6.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
| URL | Heading | Level |
| www.northdownbeefco.com/ | North Down Beef Company | H1 |
| www.northdownbeefco.com/ | Our Beef | H1 |
| www.northdownbeefco.com/ | #northdownbeef | H2 |
| www.northdownbeefco.com/ | Follow us on Social Media | H3 |
| www.northdownbeefco.com/ | !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '804686590110118'); fbq('track', 'PageView'); Grass Fed Beef From Our Farm To Your Door | H4 |
| www.northdownbeefco.com/ | Local Delivery | H4 |
| www.northdownbeefco.com/ | Secure Payments | H4 |
| www.northdownbeefco.com/ | Simple Returns | H4 |
| www.northdownbeefco.com/ | Newforte Foods LtdNorth Down Beef Company 69 Ballyrainey Road, Newtownards, County Down, BT235AF | H5 |
| www.northdownbeefco.com/Store | Newforte Foods LtdNorth Down Beef Company 69 Ballyrainey Road, Newtownards, County Down, BT235AF | H5 |
| www.northdownbeefco.com/Store/Set-Boxes-c50014060 | Newforte Foods LtdNorth Down Beef Company 69 Ballyrainey Road, Newtownards, County Down, BT235AF | H5 |
| www.northdownbeefco.com/Store/Beef-c50165639 | Newforte Foods LtdNorth Down Beef Company 69 Ballyrainey Road, Newtownards, County Down, BT235AF | H5 |
| www.northdownbeefco.com/Store/Steaks-c50166696 | Newforte Foods LtdNorth Down Beef Company 69 Ballyrainey Road, Newtownards, County Down, BT235AF | H5 |
URL format6.4
3 URLs are less than ideal
- 3 URLs are particularly hard to type or remember.
- Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.
Printability8.0
80% of pages are optimised for printing
- One page of this website does not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimised pages
Page Print www.northdownbeefco.com/ Not detected www.northdownbeefco.com/Store Optimised www.northdownbeefco.com/Store/Set-Boxes-c50014060 Optimised www.northdownbeefco.com/Store/Beef-c50165639 Optimised www.northdownbeefco.com/Store/Steaks-c50166696 Optimised
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Images9.5
27% of images have a clearly defined size
3 images are being resized by the browser
- Most images (73.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 3 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behaviour10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://northdownbeefco.com to http://www.northdownbeefco.com. This is ideal.
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behaviour.
Analytics Software Found
| Software Name |
| Google Analytics |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Page titles
| Page title | Notes |
| No Title | Missing |
| North Down Beef Company | OK |
| North Down Beef Company | OK |
| North Down Beef Company | OK |
| North Down Beef Company | OK |
Meta tags10.0
This is how this website will look in Google search listings:
Ресурс 10
www.northdownbeefco.com/
We deliver our grass fed beef from our farm to your door. Find out more about what we do, the farm, the cattle and order online.
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.northdownbeefco.com/ | viewport | initial-scale=1, minimum-scale=1, maximum-scale=5, viewport-fit=cover |
| www.northdownbeefco.com/ | apple-mobile-web-app-capable | yes |
| www.northdownbeefco.com/ | keywords | North, Down, Beef, Grass, Fed, Beef, Farming, Cattle, Belfast, Food, Northern Ireland, Delivery, Butcher, Online, Home, Delivery, Farm, To, Fork, Local, Produce, |
| www.northdownbeefco.com/ | description | We deliver our grass fed beef from our farm to your door. Find out more about what we do, the farm, the cattle and order online. |
| www.northdownbeefco.com/ | facebook-domain-verification | ixcfa9lqx1p8s4g9fy6c5xcvfm8wrk |
| www.northdownbeefco.com/ | twitter:card | summary |
| www.northdownbeefco.com/ | twitter:title | North Down Beef Company |
| www.northdownbeefco.com/ | twitter:description | We deliver our grass fed beef from our farm to your door. Find out more about what we do, the farm, the cattle and order online. |
| www.northdownbeefco.com/ | twitter:image | https://lirp.cdn-website.com/981d7da1/dms3rep/multi/opt/logo_size-1920w.jpg |
| www.northdownbeefco.com/ | facebook-domain-verification | ixcfa9lqx1p8s4g9fy6c5xcvfm8wrk |
| www.northdownbeefco.com/Store | viewport | initial-scale=1, minimum-scale=1, maximum-scale=5, viewport-fit=cover |
| www.northdownbeefco.com/Store | apple-mobile-web-app-capable | yes |
| www.northdownbeefco.com/Store | keywords | North, Down, Beef, Grass, Fed, Beef, Farming, Cattle, Belfast, Food, Northern Ireland, Delivery, Butcher, Online, Home, Delivery, Farm, To, Fork, Local, Produce, |
| www.northdownbeefco.com/Store | description | We deliver our grass fed beef from our farm to your door. Find out more about what we do, the farm, the cattle and order online. |
| www.northdownbeefco.com/Store | facebook-domain-verification | ixcfa9lqx1p8s4g9fy6c5xcvfm8wrk |
| www.northdownbeefco.com/Store | twitter:card | summary |
| www.northdownbeefco.com/Store | twitter:title | North Down Beef Company |
| www.northdownbeefco.com/Store | twitter:description | We deliver our grass fed beef from our farm to your door. Find out more about what we do, the farm, the cattle and order online. |
| www.northdownbeefco.com/Store | twitter:image | https://lirp.cdn-website.com/981d7da1/dms3rep/multi/opt/logo_size-1920w.jpg |
| www.northdownbeefco.com/Store/Set-Boxes-c50014060 | viewport | initial-scale=1, minimum-scale=1, maximum-scale=5, viewport-fit=cover |
| www.northdownbeefco.com/Store/Set-Boxes-c50014060 | apple-mobile-web-app-capable | yes |
| www.northdownbeefco.com/Store/Set-Boxes-c50014060 | keywords | North, Down, Beef, Grass, Fed, Beef, Farming, Cattle, Belfast, Food, Northern Ireland, Delivery, Butcher, Online, Home, Delivery, Farm, To, Fork, Local, Produce, |
| www.northdownbeefco.com/Store/Set-Boxes-c50014060 | description | We deliver our grass fed beef from our farm to your door. Find out more about what we do, the farm, the cattle and order online. |
| www.northdownbeefco.com/Store/Set-Boxes-c50014060 | facebook-domain-verification | ixcfa9lqx1p8s4g9fy6c5xcvfm8wrk |
| www.northdownbeefco.com/Store/Beef-c50165639 | viewport | initial-scale=1, minimum-scale=1, maximum-scale=5, viewport-fit=cover |
| www.northdownbeefco.com/Store/Beef-c50165639 | apple-mobile-web-app-capable | yes |
| www.northdownbeefco.com/Store/Beef-c50165639 | keywords | North, Down, Beef, Grass, Fed, Beef, Farming, Cattle, Belfast, Food, Northern Ireland, Delivery, Butcher, Online, Home, Delivery, Farm, To, Fork, Local, Produce, |
| www.northdownbeefco.com/Store/Beef-c50165639 | description | We deliver our grass fed beef from our farm to your door. Find out more about what we do, the farm, the cattle and order online. |
| www.northdownbeefco.com/Store/Beef-c50165639 | facebook-domain-verification | ixcfa9lqx1p8s4g9fy6c5xcvfm8wrk |
| www.northdownbeefco.com/Store/Steaks-c50166696 | viewport | initial-scale=1, minimum-scale=1, maximum-scale=5, viewport-fit=cover |
| www.northdownbeefco.com/Store/Steaks-c50166696 | apple-mobile-web-app-capable | yes |
| www.northdownbeefco.com/Store/Steaks-c50166696 | keywords | North, Down, Beef, Grass, Fed, Beef, Farming, Cattle, Belfast, Food, Northern Ireland, Delivery, Butcher, Online, Home, Delivery, Farm, To, Fork, Local, Produce, |
| www.northdownbeefco.com/Store/Steaks-c50166696 | description | We deliver our grass fed beef from our farm to your door. Find out more about what we do, the farm, the cattle and order online. |
| www.northdownbeefco.com/Store/Steaks-c50166696 | facebook-domain-verification | ixcfa9lqx1p8s4g9fy6c5xcvfm8wrk |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.northdownbeefco.com/ | Content-type | text/html;charset=utf-8 |
| www.northdownbeefco.com/Store | Content-type | text/html;charset=utf-8 |
| www.northdownbeefco.com/Store/Set-Boxes-c50014060 | Content-type | text/html;charset=utf-8 |
| www.northdownbeefco.com/Store/Beef-c50165639 | Content-type | text/html;charset=utf-8 |
| www.northdownbeefco.com/Store/Steaks-c50166696 | Content-type | text/html;charset=utf-8 |
Freshnessi
- Sorry, we couldn't determine when this website was last updated. This is usually because its web server isn't reporting this information and we couldn't find enough other dates in the content of pages.
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