Nibbler SEO audit for www.northface.co.uk
Summary
Overall6.8
The overall score for this website.
Accessibility8.1
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience4.9
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing4.1
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology7.9
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 21:55 on 23 Apr 2024 (BST).
Top priorities for website improvement
- Check how the website looks using a mobile and a tablet. Consider adding mobile-only styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect. (read more)
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Consider updating this website regularly with new content. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Printability0.0
0% of pages are optimised for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimised pages
Page Print www.northface.co.uk/ Not detected www.northface.co.uk/news/ Not detected www.northface.co.uk/faq/ Not detected www.northface.co.uk/services/ Not detected www.northface.co.uk/about-us/ Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Freshness0.3
Last updated October 30, 2018
- It looks like this website was last updated on Tuesday, 30 October 2018. This is bad because visitors may dismiss this website as outdated. Websites that are not updated regularly are also spidered by search engines less often.
- Consider updating this website regularly with new content.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 06/02/2018 | www.northface.co.uk/news/ | Body text |
| 02/10/2017 | www.northface.co.uk/news/ | Body text |
| 22/10/2018 | www.northface.co.uk/images/bdelogo.png | Last modified header |
| 12/04/2013 | www.northface.co.uk/images/te-connectivity.png | Last modified header |
| 30/11/2012 | www.northface.co.uk/images/electrical.jpg | Last modified header |
| 30/11/2012 | www.northface.co.uk/images/wireless.jpg | Last modified header |
| 30/11/2012 | www.northface.co.uk/images/structured-cabling.jpg | Last modified header |
| 30/11/2012 | www.northface.co.uk/images/av-equipment.jpg | Last modified header |
| 30/11/2012 | www.northface.co.uk/images/fiber-optics.jpg | Last modified header |
| 12/05/2014 | www.northface.co.uk/images/blown-fiber.jpg | Last modified header |
| 30/10/2018 | www.northface.co.uk/css/style.css | Last modified header |
| 28/03/2014 | www.northface.co.uk/innerstyle.css | Last modified header |
Mobile3.0
- None of this website appears to be fully optimised for viewing on a mobile or tablet (using CSS media queries). It is important to make sure your content can be viewed easily across a wide range of devices as a growing percentage of web browsing is now done on phones and tablets.
- Check how the website looks using a mobile and a tablet. Consider adding mobile-only styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect.
Device optimised pages
Page Mobile Tablet Viewport www.northface.co.uk/ Not detected Not detected Not detected www.northface.co.uk/news/ Not detected Not detected Not detected www.northface.co.uk/faq/ Not detected Not detected Not detected www.northface.co.uk/services/ Not detected Not detected Not detected www.northface.co.uk/about-us/ Not detected Not detected Not detected
- Check how the website looks using a mobile and a tablet. Consider adding mobile-only styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect.
Amount of content7.4
Rendering Chart...
- This website has an average of 219 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| www.northface.co.uk/ | 1211 | 169 |
| www.northface.co.uk/news/ | 933 | 145 |
| www.northface.co.uk/faq/ | 2015 | 314 |
| www.northface.co.uk/services/ | 1095 | 169 |
| www.northface.co.uk/about-us/ | 2089 | 296 |
Server behaviour8.0
404 page
Compression
- This website does not return a 404 error HTTP status code for missing pages. This is bad because search engines like Google might mistake this for a real page of content.
- Ensure your web server returns a 404 HTTP status code for error pages.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://northface.co.uk to http://www.northface.co.uk. This is ideal.
Headings9.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Internal links9.3
- 2 links are weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
Weak link text
Link URL Link text Page URL www.northface.co.uk/news/prince2-project-managment-services read more www.northface.co.uk/news/ www.northface.co.uk/news/cctv- read more www.northface.co.uk/news/
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Meta tags10.0
This is how this website will look in Google search listings:
Home
www.northface.co.uk/
Home
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.northface.co.uk/ | keywords | Home |
| www.northface.co.uk/ | description | Home |
| www.northface.co.uk/news/ | keywords | News & Media |
| www.northface.co.uk/news/ | description | News & Media |
| www.northface.co.uk/faq/ | keywords | Frequently asked questions |
| www.northface.co.uk/faq/ | description | Frequently asked questions |
| www.northface.co.uk/services/ | keywords | Service Offering |
| www.northface.co.uk/services/ | description | Service Offering |
| www.northface.co.uk/about-us/ | keywords | About us |
| www.northface.co.uk/about-us/ | description | About us |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.northface.co.uk/ | Content-Type | text/html; charset=iso-8859-1 |
| www.northface.co.uk/news/ | Content-Type | text/html; charset=iso-8859-1 |
| www.northface.co.uk/faq/ | Content-Type | text/html; charset=iso-8859-1 |
| www.northface.co.uk/services/ | Content-Type | text/html; charset=iso-8859-1 |
| www.northface.co.uk/about-us/ | Content-Type | text/html; charset=iso-8859-1 |
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
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