Nibbler SEO audit for www.thomascook.in
Summary
Overall9.1
The overall score for this website.
Accessibility9.4
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.6
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing6.4
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology9.4
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 06:05 on 24 Apr 2024 (BST).
Top priorities for website improvement
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation. (read more)
- Make sure all headings have content which is relevant to the page of content. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Internal links7.9
- 3 links are weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
Weak link text
Link URL Link text Page URL stores.thomascook.in/ Click here www.thomascook.in/contact-us www.thomascook.in/feedback Click here www.thomascook.in/contact-us stores.thomascook.in/ Click here www.thomascook.in/contact-us
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
- 165 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Headings8.7
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Many headings (6.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Images9.0
5% of images have a clearly defined size
No images are being resized by the browser
- Most images (95.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 5 images are not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Non Web-Format Images
Image URL Format Page URL www.thomascook.in/ unknown www.thomascook.in/cookie-policy unknown www.thomascook.in/contact-us unknown www.thomascook.in/privacy-policy unknown www.thomascook.in/holidays unknown
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Server behaviour9.2
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website uses a temporary (HTTP 302) redirect between URLs with/without trailing slashes. This is OK, but using permanent (HTTP 301) redirects would be better.
- Change temporary (302) redirects to permanent (301) redirects.
- This website uses a temporary (HTTP 302) redirect from http://thomascook.in to http://www.thomascook.in. This is OK, but a permanent (HTTP 301) redirect is considered best practice.
- If possible, change the temporary redirect to a permanent (HTTP 301) redirect.
Amount of content9.9
Rendering Chart...
- This website has an average of 2,638 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.thomascook.in/ | 16021 | 2359 |
| www.thomascook.in/cookie-policy | 14781 | 2180 |
| www.thomascook.in/contact-us | 7287 | 975 |
| www.thomascook.in/privacy-policy | 37352 | 5816 |
| www.thomascook.in/holidays | 12635 | 1858 |
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behaviour.
Analytics Software Found
| Software Name |
| Google Tag Manager |
| Google Analytics |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Meta tags10.0
This is how this website will look in Google search listings:
Untitled Document
www.thomascook.in/
Explore Thomas Cook Tours and Travels and get best deals on Domestic & International tour packages, Flights, Hotels & Foreign Exchange. Get customized travel packages ...
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.thomascook.in/ | viewport | width=device-width, initial-scale=1.0 |
| www.thomascook.in/ | theme-color | #0094DA |
| www.thomascook.in/ | robots | INDEX, FOLLOW |
| www.thomascook.in/ | viewport | width=device-width, initial-scale=1 |
| www.thomascook.in/ | theme-color | #0094DA |
| www.thomascook.in/ | viewport | user-scalable=no, initial-scale=1, maximum-scale=1, minimum-scale=1, width=device-width, height=device-height |
| www.thomascook.in/ | viewport | user-scalable=no, initial-scale=1, maximum-scale=1, minimum-scale=1, width=device-width, height=device-height |
| www.thomascook.in/ | facebook-domain-verification | u5uydpn303fkqwpfqj5diof71jn0uo |
| www.thomascook.in/ | description | Explore Thomas Cook Tours and Travels and get best deals on Domestic & International tour packages, Flights, Hotels & Foreign Exchange. Get customized travel packages at affordable price. |
| www.thomascook.in/ | keywords | holidays, vacations, tour packages, tour and travels, holiday packages, tour operators, travel agency. |
| www.thomascook.in/ | viewport | user-scalable=no, initial-scale=1, maximum-scale=1, minimum-scale=1, width=device-width, height=device-height |
| www.thomascook.in/cookie-policy | viewport | width=device-width, initial-scale=1.0 |
| www.thomascook.in/cookie-policy | theme-color | #0094DA |
| www.thomascook.in/cookie-policy | description | Read about our cookie policy and how we use the collected user's data, We use a cookie to enhance your experience when you visit the website that is kept confidential and not disclosed to anyone. |
| www.thomascook.in/cookie-policy | keywords | Cookie Policy, Thomas Cook India |
| www.thomascook.in/cookie-policy | robots | INDEX, FOLLOW |
| www.thomascook.in/cookie-policy | viewport | width=device-width, initial-scale=1 |
| www.thomascook.in/cookie-policy | theme-color | #0094DA |
| www.thomascook.in/cookie-policy | viewport | user-scalable=no, initial-scale=1, maximum-scale=1, minimum-scale=1, width=device-width, height=device-height |
| www.thomascook.in/cookie-policy | viewport | user-scalable=no, initial-scale=1, maximum-scale=1, minimum-scale=1, width=device-width, height=device-height |
| www.thomascook.in/contact-us | viewport | width=device-width, initial-scale=1.0 |
| www.thomascook.in/contact-us | theme-color | #0094DA |
| www.thomascook.in/contact-us | description | Have any queries? Visit our website and Fill out the form and our customer service executive will assist you. For any further assistance, you can call us directly on 1800 2099 100. |
| www.thomascook.in/contact-us | keywords | Contact us, contact thomas cook india |
| www.thomascook.in/contact-us | robots | INDEX, FOLLOW |
| www.thomascook.in/contact-us | viewport | width=device-width, initial-scale=1 |
| www.thomascook.in/contact-us | theme-color | #0094DA |
| www.thomascook.in/contact-us | viewport | user-scalable=no, initial-scale=1, maximum-scale=1, minimum-scale=1, width=device-width, height=device-height |
| www.thomascook.in/contact-us | viewport | user-scalable=no, initial-scale=1, maximum-scale=1, minimum-scale=1, width=device-width, height=device-height |
| www.thomascook.in/privacy-policy | viewport | width=device-width, initial-scale=1.0 |
| www.thomascook.in/privacy-policy | theme-color | #0094DA |
| www.thomascook.in/privacy-policy | description | Know about TCIL privacy and policies. The Information is being collected, used, disclosed, transferred and stored by us is totally safe and we do not disclose it to anyone. |
| www.thomascook.in/privacy-policy | keywords | Privacy policy, thomas cook india |
| www.thomascook.in/privacy-policy | robots | INDEX, FOLLOW |
| www.thomascook.in/privacy-policy | viewport | width=device-width, initial-scale=1 |
| www.thomascook.in/privacy-policy | theme-color | #0094DA |
| www.thomascook.in/privacy-policy | viewport | user-scalable=no, initial-scale=1, maximum-scale=1, minimum-scale=1, width=device-width, height=device-height |
| www.thomascook.in/privacy-policy | viewport | user-scalable=no, initial-scale=1, maximum-scale=1, minimum-scale=1, width=device-width, height=device-height |
| www.thomascook.in/holidays | viewport | width=device-width, initial-scale=1.0 |
| www.thomascook.in/holidays | theme-color | #0094DA |
| www.thomascook.in/holidays | viewport | user-scalable=no, initial-scale=1, maximum-scale=1, minimum-scale=1, width=device-width, height=device-height, target-densitydpi=device-dpi |
| www.thomascook.in/holidays | description | Tour Packages - Get exciting deals on booking travel and holiday packages with us. Plan your next holiday trip with Thomas Cook India |
| www.thomascook.in/holidays | keywords | holiday, holiday packages, travel packages, holiday trip, holiday tours |
| www.thomascook.in/holidays | robots | null |
| www.thomascook.in/holidays | robots | INDEX, FOLLOW |
| www.thomascook.in/holidays | viewport | width=device-width, initial-scale=1 |
| www.thomascook.in/holidays | theme-color | #0094DA |
| www.thomascook.in/holidays | viewport | user-scalable=no, initial-scale=1, maximum-scale=1, minimum-scale=1, width=device-width, height=device-height |
| www.thomascook.in/holidays | viewport | user-scalable=no, initial-scale=1, maximum-scale=1, minimum-scale=1, width=device-width, height=device-height |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.thomascook.in/ | X-UA-Compatible | IE=edge,chrome=1 |
| www.thomascook.in/ | content-language | en-US |
| www.thomascook.in/ | Content-Type | text/html; charset=utf-8 |
| www.thomascook.in/ | X-UA-Compatible | IE=edge,chrome=1 |
| www.thomascook.in/cookie-policy | X-UA-Compatible | IE=edge,chrome=1 |
| www.thomascook.in/cookie-policy | content-language | en-US |
| www.thomascook.in/cookie-policy | Content-Type | text/html; charset=utf-8 |
| www.thomascook.in/contact-us | X-UA-Compatible | IE=edge,chrome=1 |
| www.thomascook.in/contact-us | content-language | en-US |
| www.thomascook.in/contact-us | Content-Type | text/html; charset=utf-8 |
| www.thomascook.in/privacy-policy | X-UA-Compatible | IE=edge,chrome=1 |
| www.thomascook.in/privacy-policy | content-language | en-US |
| www.thomascook.in/privacy-policy | Content-Type | text/html; charset=utf-8 |
| www.thomascook.in/holidays | X-UA-Compatible | IE=edge,chrome=1 |
| www.thomascook.in/holidays | content-language | en-US |
| www.thomascook.in/holidays | Content-Type | text/html; charset=utf-8 |
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated April 19, 2024
- It looks like this website was last updated on Friday, 19 April 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
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