Nibbler SEO audit for bowlandstoves.co.uk
Summary
Overall8.9
The overall score for this website.
Accessibility8.6
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.8
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing9.0
How well marketed and popular the website is.
The following tests contribute to this score:
Technology8.6
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 8:15 AM on Apr 18, 2024 (BST).
Top priorities for website improvement
- Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325. (read more)
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization. (read more)
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content. (read more)
URL format4.0
3 URLs are less than ideal
- 3 URLs are particularly hard to type or remember.
- Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.
- 3 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
- Remove or reduce the number of query parameters in URLs. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
- 3 URLs include a file extension.
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Internal links7.7
- 10 links are weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization.
Weak link text
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization.
- 4 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL www.bowlandstoves.co.uk/cgi-bin/ca000004.pl?ACTION=SHOWCART <!-- if (getCartItem(3) == 0) { document.write('｣0.00'); } if (getCartItem(3) == 1) { document.write(getCartItem(1)); } if (getCartItem(3) > 1) { document.write(getCartItem(1)); } var getCartItemTxtLen=0; if( getCartItem(1) != 0 ){ var getCartItemTxt = getCartItem(1).replace(",", ","); getCartItemTxt = getCartItemTxt.replace(".", "."); getCartItemTxtLen = getCartItemTxt.length - 6; if (getCartItemTxtLen>10){ $(".header-cart-money").css("font-size", "14px"); } else if (getCartItemTxtLen>5){ $(".header-cart-money").css("font-size", "18px"); } else{ $(".header-cart-money").css("font-size", "20px"); } } // --> <!-- document.write(getCartItem(3) + " item" + ((parseInt(getCartItem(3))!=1) ? "s" : "") ); // --> bowlandstoves.co.uk/ www.bowlandstoves.co.uk/cgi-bin/ca000004.pl?ACTION=SHOWCART <!-- if (getCartItem(3) == 0) { document.write('｣0.00'); } if (getCartItem(3) == 1) { document.write(getCartItem(1)); } if (getCartItem(3) > 1) { document.write(getCartItem(1)); } var getCartItemTxtLen=0; if( getCartItem(1) != 0 ){ var getCartItemTxt = getCartItem(1).replace(",", ","); getCartItemTxt = getCartItemTxt.replace(".", "."); getCartItemTxtLen = getCartItemTxt.length - 6; if (getCartItemTxtLen>10){ $(".header-cart-money").css("font-size", "14px"); } else if (getCartItemTxtLen>5){ $(".header-cart-money").css("font-size", "18px"); } else{ $(".header-cart-money").css("font-size", "20px"); } } // --> <!-- document.write(getCartItem(3) + " item" + ((parseInt(getCartItem(3))!=1) ? "s" : "") ); // --> www.bowlandstoves.co.uk/cgi-bin/wl000004.pl?ACTION=SHOWFORM www.bowlandstoves.co.uk/cgi-bin/ca000004.pl?ACTION=SHOWCART <!-- if (getCartItem(3) == 0) { document.write('｣0.00'); } if (getCartItem(3) == 1) { document.write(getCartItem(1)); } if (getCartItem(3) > 1) { document.write(getCartItem(1)); } var getCartItemTxtLen=0; if( getCartItem(1) != 0 ){ var getCartItemTxt = getCartItem(1).replace(",", ","); getCartItemTxt = getCartItemTxt.replace(".", "."); getCartItemTxtLen = getCartItemTxt.length - 6; if (getCartItemTxtLen>10){ $(".header-cart-money").css("font-size", "14px"); } else if (getCartItemTxtLen>5){ $(".header-cart-money").css("font-size", "18px"); } else{ $(".header-cart-money").css("font-size", "20px"); } } // --> <!-- document.write(getCartItem(3) + " item" + ((parseInt(getCartItem(3))!=1) ? "s" : "") ); // --> www.bowlandstoves.co.uk/cgi-bin/ot000004.pl?ACTION=SHOWFORM www.bowlandstoves.co.uk/cgi-bin/ca000004.pl?ACTION=SHOWCART <!-- if (getCartItem(3) == 0) { document.write('｣0.00'); } if (getCartItem(3) == 1) { document.write(getCartItem(1)); } if (getCartItem(3) > 1) { document.write(getCartItem(1)); } var getCartItemTxtLen=0; if( getCartItem(1) != 0 ){ var getCartItemTxt = getCartItem(1).replace(",", ","); getCartItemTxt = getCartItemTxt.replace(".", "."); getCartItemTxtLen = getCartItemTxt.length - 6; if (getCartItemTxtLen>10){ $(".header-cart-money").css("font-size", "14px"); } else if (getCartItemTxtLen>5){ $(".header-cart-money").css("font-size", "18px"); } else{ $(".header-cart-money").css("font-size", "20px"); } } // --> <!-- document.write(getCartItem(3) + " item" + ((parseInt(getCartItem(3))!=1) ? "s" : "") ); // --> www.bowlandstoves.co.uk/cgi-bin/ss000004.pl?ACTION=LOGIN
- Consider shortening long anchor text.
- 77 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Headings8.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Printability8.0
80% of pages are optimized for printing
- One page of this website does not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimized pages
Page Print bowlandstoves.co.uk/ Optimized www.bowlandstoves.co.uk/blog/ Not detected www.bowlandstoves.co.uk/cgi-bin/wl000004.pl?ACTION=SHOWFORM Optimized www.bowlandstoves.co.uk/cgi-bin/ot000004.pl?ACTION=SHOWFORM Optimized www.bowlandstoves.co.uk/cgi-bin/ss000004.pl?ACTION=LOGIN Optimized
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Amount of content8.1
Rendering Chart...
- This website has an average of 356 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
Server behavior8.8
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- One page of this website follows the best practice of using a permanent (HTTP 301) redirect between its URL with/without a trailing slash. This page is ideal.
- One page of this website returns page content with or without a trailing slash on its URL, but it uses a canonical tag to denote the correct versions. This is ideal, as search engines will know which version to index.
- 2 of the pages of this website return page content with or without a trailing slash on their URLs, but they use a canonical tag to denote the correct version. This is usually ideal, as search engines will know which version to index, but there are links on this website which point to the non canonical version.
- Make sure all internal links to this page go to the canonical version.
- This website uses a temporary (HTTP 302) redirect from http://www.bowlandstoves.co.uk to http://bowlandstoves.co.uk. This is OK, but a permanent (HTTP 301) redirect is considered best practice.
- If possible, change the temporary redirect to a permanent (HTTP 301) redirect.
Images9.4
19% of images have a clearly defined size
27 images are being resized by the browser
- Most images (81.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page faster.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 27 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
- 1 image on this website could not be downloaded. Broken images may cause the website to display incorrectly for visitors.
- Check any images which could not be downloaded and fix them if necessary.
Unavailable images
Image URL HTTP status code Page URL bowlandstoves.co.uk/_THUMB_ 404 www.bowlandstoves.co.uk/acatalog/_THUMB_ 404
- Check any images which could not be downloaded and fix them if necessary.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behavior.
Analytics Software Found
| Software Name |
| Google Analytics |
| Google Tag Manager |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Meta tags10.0
This is how this website will look in Google search listings:
Wood Burning Stoves, Multifuel Stoves, Stove Spare Parts, Stove ...
bowlandstoves.co.uk/
Check out the latest Wood Burning Stoves, Multi Fuel Stoves and order your stove replacements parts at Bowland Stoves including defra approved wood burning stoves.
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| bowlandstoves.co.uk/ | viewport | width=device-width, initial-scale=1 |
| bowlandstoves.co.uk/ | keywords | Wood Burning Stoves, Multifuel Stoves, Stove Spare Parts, Stove Replacement Parts, Bowland Stoves |
| bowlandstoves.co.uk/ | description | Check out the latest Wood Burning Stoves, Multi Fuel Stoves and order your stove replacements parts at Bowland Stoves including defra approved wood burning stoves. |
| www.bowlandstoves.co.uk/blog/ | viewport | width=device-width, initial-scale=1 |
| www.bowlandstoves.co.uk/blog/ | description | Bowland Stoves Blog | All the latest news and tips for wood burning, multi-fuel, gas and electric stoves |
| www.bowlandstoves.co.uk/blog/ | robots | index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1 |
| www.bowlandstoves.co.uk/blog/ | twitter:card | summary |
| www.bowlandstoves.co.uk/blog/ | twitter:site | @bowlandstoves |
| www.bowlandstoves.co.uk/blog/ | generator | WordPress 5.5.14 |
| www.bowlandstoves.co.uk/cgi-bin/wl000004.pl?ACTION=SHOWFORM | viewport | width=device-width, initial-scale=1 |
| www.bowlandstoves.co.uk/cgi-bin/wl000004.pl?ACTION=SHOWFORM | keywords | Woodburning Stoves, Stove Accessories, Stove Spare Parts, Bowland Stoves |
| www.bowlandstoves.co.uk/cgi-bin/wl000004.pl?ACTION=SHOWFORM | description | Woodburning Stoves, Stove Accessories and Stove Spare Parts available at great online prices from Bowland Stoves. |
| www.bowlandstoves.co.uk/cgi-bin/ot000004.pl?ACTION=SHOWFORM | viewport | width=device-width, initial-scale=1 |
| www.bowlandstoves.co.uk/cgi-bin/ot000004.pl?ACTION=SHOWFORM | keywords | Woodburning Stoves, Stove Accessories, Stove Spare Parts, Bowland Stoves |
| www.bowlandstoves.co.uk/cgi-bin/ot000004.pl?ACTION=SHOWFORM | description | Woodburning Stoves, Stove Accessories and Stove Spare Parts available at great online prices from Bowland Stoves. |
| www.bowlandstoves.co.uk/cgi-bin/ss000004.pl?ACTION=LOGIN | viewport | width=device-width, initial-scale=1 |
| www.bowlandstoves.co.uk/cgi-bin/ss000004.pl?ACTION=LOGIN | keywords | Woodburning Stoves, Stove Accessories, Stove Spare Parts, Bowland Stoves |
| www.bowlandstoves.co.uk/cgi-bin/ss000004.pl?ACTION=LOGIN | description | Woodburning Stoves, Stove Accessories and Stove Spare Parts available at great online prices from Bowland Stoves. |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| bowlandstoves.co.uk/ | Content-Type | text/html; charset=iso-8859-1 |
| bowlandstoves.co.uk/ | MSThemeCompatible | yes |
| www.bowlandstoves.co.uk/cgi-bin/wl000004.pl?ACTION=SHOWFORM | Content-Type | text/html; charset=iso-8859-1 |
| www.bowlandstoves.co.uk/cgi-bin/wl000004.pl?ACTION=SHOWFORM | MSThemeCompatible | yes |
| www.bowlandstoves.co.uk/cgi-bin/ot000004.pl?ACTION=SHOWFORM | Content-Type | text/html; charset=iso-8859-1 |
| www.bowlandstoves.co.uk/cgi-bin/ot000004.pl?ACTION=SHOWFORM | MSThemeCompatible | yes |
| www.bowlandstoves.co.uk/cgi-bin/ss000004.pl?ACTION=LOGIN | Content-Type | text/html; charset=iso-8859-1 |
| www.bowlandstoves.co.uk/cgi-bin/ss000004.pl?ACTION=LOGIN | MSThemeCompatible | yes |
Freshness10.0
Last updated April 17, 2024
- It looks like this website was last updated on Wednesday, April 17, 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
Fast, branded website audits
Insites creates professional website reports that can be shared with your clients.
How does Insites compare?
Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
| Try it free |