Nibbler SEO audit for petsnbitz.co.uk
Summary
Overall6.5
The overall score for this website.
Accessibility7.8
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience7.6
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing4.1
How well marketed and popular the website is.
The following tests contribute to this score:
Technology7.0
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 12:05 PM on Apr 18, 2024 (BST).
Top priorities for website improvement
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization. (read more)
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Meta tags2.0
- All pages include at least some metadata, but no pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Pages with no meta description
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| petsnbitz.co.uk/ | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| petsnbitz.co.uk/ | msapplication-tileimage | https://petsnbitz.co.uk/wp-content/themes/petsnbitz/images/favicon/favicon.png |
| petsnbitz.co.uk/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| petsnbitz.co.uk/ | twitter:card | summary_large_image |
| petsnbitz.co.uk/my-account/ | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| petsnbitz.co.uk/my-account/ | msapplication-tileimage | https://petsnbitz.co.uk/wp-content/themes/petsnbitz/images/favicon/favicon.png |
| petsnbitz.co.uk/my-account/ | robots | noindex, follow |
| petsnbitz.co.uk/my-account/ | twitter:card | summary_large_image |
| petsnbitz.co.uk/cart/ | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| petsnbitz.co.uk/cart/ | msapplication-tileimage | https://petsnbitz.co.uk/wp-content/themes/petsnbitz/images/favicon/favicon.png |
| petsnbitz.co.uk/cart/ | robots | noindex, follow |
| petsnbitz.co.uk/cart/ | twitter:card | summary_large_image |
| petsnbitz.co.uk/about-us/ | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| petsnbitz.co.uk/about-us/ | msapplication-tileimage | https://petsnbitz.co.uk/wp-content/themes/petsnbitz/images/favicon/favicon.png |
| petsnbitz.co.uk/about-us/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| petsnbitz.co.uk/about-us/ | twitter:card | summary_large_image |
| petsnbitz.co.uk/about-us/ | twitter:label1 | Est. reading time |
| petsnbitz.co.uk/about-us/ | twitter:data1 | 1 minute |
| petsnbitz.co.uk/in-store/ | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| petsnbitz.co.uk/in-store/ | msapplication-tileimage | https://petsnbitz.co.uk/wp-content/themes/petsnbitz/images/favicon/favicon.png |
| petsnbitz.co.uk/in-store/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| petsnbitz.co.uk/in-store/ | twitter:card | summary_large_image |
| petsnbitz.co.uk/in-store/ | twitter:label1 | Est. reading time |
| petsnbitz.co.uk/in-store/ | twitter:data1 | 1 minute |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| petsnbitz.co.uk/ | content-type | text/html;charset=UTF-8 |
| petsnbitz.co.uk/ | x-ua-compatible | ie=edge |
| petsnbitz.co.uk/my-account/ | content-type | text/html;charset=UTF-8 |
| petsnbitz.co.uk/my-account/ | x-ua-compatible | ie=edge |
| petsnbitz.co.uk/cart/ | content-type | text/html;charset=UTF-8 |
| petsnbitz.co.uk/cart/ | x-ua-compatible | ie=edge |
| petsnbitz.co.uk/about-us/ | content-type | text/html;charset=UTF-8 |
| petsnbitz.co.uk/about-us/ | x-ua-compatible | ie=edge |
| petsnbitz.co.uk/in-store/ | content-type | text/html;charset=UTF-8 |
| petsnbitz.co.uk/in-store/ | x-ua-compatible | ie=edge |
Internal links2.1
- 4 links are weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization.
Weak link text
Link URL Link text Page URL petsnbitz.co.uk/2024/03/05/959 Read more petsnbitz.co.uk/ petsnbitz.co.uk/.../christmas-opening-hours Read more petsnbitz.co.uk/ petsnbitz.co.uk/.../a-trip-to-pats-22 Read more petsnbitz.co.uk/ petsnbitz.co.uk/.../barking-bakery-in-stock Read more petsnbitz.co.uk/
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization.
- 49 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Headings5.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Server behavior5.3
404 page
Compression
- This website does not return a 404 error HTTP status code for missing pages. This is bad because search engines like Google might mistake this for a real page of content.
- Ensure your web server returns a 404 HTTP status code for error pages.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- Adding or removing a trailing slash to all URLs of this site returns an error page (404). This is OK as no content is being duplicated, but visitors might try browsing to the pages of this website with or without a trailing slash. Ideally, the alternate URL should redirect to the correct page.
- Add a 301 redirect from the other version to the canonical URL.
- There was no website found on http://www.petsnbitz.co.uk. This is bad, as visitors might presume they can visit this website by visiting that address.
- Put a permanent (HTTP 301) redirect to http://petsnbitz.co.uk on http://www.petsnbitz.co.uk.
Images8.4
26% of images have a clearly defined size
7 images are being resized by the browser
- Most images (74.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page faster.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 3 images are not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Non Web-Format Images
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
- 7 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
- 1 images on this website could not be downloaded. Broken images may cause the website to display incorrectly for visitors.
- Check any images which could not be downloaded and fix them if necessary.
Amount of content9.5
Rendering Chart...
- This website has an average of 901 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| petsnbitz.co.uk/ | 7232 | 1154 |
| petsnbitz.co.uk/my-account/ | 4576 | 683 |
| petsnbitz.co.uk/cart/ | 4242 | 628 |
| petsnbitz.co.uk/about-us/ | 7179 | 1154 |
| petsnbitz.co.uk/in-store/ | 5837 | 885 |
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Page titles
Printability10.0
100% of pages are optimized for printing
- All pages of this website appear to be optimized for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated March 5, 2024
- It looks like this website was last updated on Tuesday, March 5, 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Fast, branded website audits
Insites creates professional website reports that can be shared with your clients.
How does Insites compare?
Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
| Try it free |