Nibbler SEO audit for vitaanimalhealth.com
Summary
Overall7.9
The overall score for this website.
Accessibility9.3
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience9.6
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing6.4
How well marketed and popular the website is.
The following tests contribute to this score:
Technology8.9
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 11:52 AM on Apr 18, 2024 (BST).
Top priorities for website improvement
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Meta tags2.0
- All pages include at least some metadata, but no pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Pages with no meta description
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| vitaanimalhealth.com/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| vitaanimalhealth.com/ | twitter:card | summary_large_image |
| vitaanimalhealth.com/ | generator | Divi v.4.24.3 |
| vitaanimalhealth.com/ | generator | Site Kit by Google 1.124.0 |
| vitaanimalhealth.com/ | google-site-verification | 6ADbVzihPeFXsL3W1NR8QBncTc6M9tHPFWbYPoJvACU |
| vitaanimalhealth.com/ | viewport | width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0 |
| vitaanimalhealth.com/ | msapplication-tileimage | https://vitaanimalhealth.com/wp-content/uploads/2024/02/cropped-512-ICON-270x270.png |
| vitaanimalhealth.com/vita-shop/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| vitaanimalhealth.com/vita-shop/ | twitter:card | summary_large_image |
| vitaanimalhealth.com/vita-shop/ | twitter:label1 | Estimated reading time |
| vitaanimalhealth.com/vita-shop/ | twitter:data1 | 10 minutes |
| vitaanimalhealth.com/vita-shop/ | generator | Divi v.4.24.3 |
| vitaanimalhealth.com/vita-shop/ | generator | Site Kit by Google 1.124.0 |
| vitaanimalhealth.com/vita-shop/ | google-site-verification | 6ADbVzihPeFXsL3W1NR8QBncTc6M9tHPFWbYPoJvACU |
| vitaanimalhealth.com/vita-shop/ | viewport | width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0 |
| vitaanimalhealth.com/vita-shop/ | msapplication-tileimage | https://vitaanimalhealth.com/wp-content/uploads/2024/02/cropped-512-ICON-270x270.png |
| vitaanimalhealth.com/news/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| vitaanimalhealth.com/news/ | twitter:card | summary_large_image |
| vitaanimalhealth.com/news/ | generator | Divi v.4.24.3 |
| vitaanimalhealth.com/news/ | generator | Site Kit by Google 1.124.0 |
| vitaanimalhealth.com/news/ | google-site-verification | 6ADbVzihPeFXsL3W1NR8QBncTc6M9tHPFWbYPoJvACU |
| vitaanimalhealth.com/news/ | viewport | width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0 |
| vitaanimalhealth.com/news/ | msapplication-tileimage | https://vitaanimalhealth.com/wp-content/uploads/2024/02/cropped-512-ICON-270x270.png |
| vitaanimalhealth.com/about-us/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| vitaanimalhealth.com/about-us/ | twitter:card | summary_large_image |
| vitaanimalhealth.com/about-us/ | twitter:label1 | Estimated reading time |
| vitaanimalhealth.com/about-us/ | twitter:data1 | 15 minutes |
| vitaanimalhealth.com/about-us/ | generator | Divi v.4.24.3 |
| vitaanimalhealth.com/about-us/ | generator | Site Kit by Google 1.124.0 |
| vitaanimalhealth.com/about-us/ | google-site-verification | 6ADbVzihPeFXsL3W1NR8QBncTc6M9tHPFWbYPoJvACU |
| vitaanimalhealth.com/about-us/ | viewport | width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0 |
| vitaanimalhealth.com/about-us/ | msapplication-tileimage | https://vitaanimalhealth.com/wp-content/uploads/2024/02/cropped-512-ICON-270x270.png |
| vitaanimalhealth.com/vita2u/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| vitaanimalhealth.com/vita2u/ | twitter:card | summary_large_image |
| vitaanimalhealth.com/vita2u/ | twitter:label1 | Estimated reading time |
| vitaanimalhealth.com/vita2u/ | twitter:data1 | 20 minutes |
| vitaanimalhealth.com/vita2u/ | generator | Divi v.4.24.3 |
| vitaanimalhealth.com/vita2u/ | generator | Site Kit by Google 1.124.0 |
| vitaanimalhealth.com/vita2u/ | google-site-verification | 6ADbVzihPeFXsL3W1NR8QBncTc6M9tHPFWbYPoJvACU |
| vitaanimalhealth.com/vita2u/ | viewport | width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0 |
| vitaanimalhealth.com/vita2u/ | msapplication-tileimage | https://vitaanimalhealth.com/wp-content/uploads/2024/02/cropped-512-ICON-270x270.png |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| vitaanimalhealth.com/ | X-UA-Compatible | IE=edge |
| vitaanimalhealth.com/vita-shop/ | X-UA-Compatible | IE=edge |
| vitaanimalhealth.com/news/ | X-UA-Compatible | IE=edge |
| vitaanimalhealth.com/about-us/ | X-UA-Compatible | IE=edge |
| vitaanimalhealth.com/vita2u/ | X-UA-Compatible | IE=edge |
Images7.6
100% of images have a clearly defined size
82 images are being resized by the browser
- All images have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page faster.
- 82 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
- 1 image on this website could not be downloaded. Broken images may cause the website to display incorrectly for visitors.
- Check any images which could not be downloaded and fix them if necessary.
Unavailable images
- Check any images which could not be downloaded and fix them if necessary.
Internal links7.7
- 29 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Headings7.9
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Some headings (1.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
| URL | Heading | Level |
| vitaanimalhealth.com/ | Cutting edge animal health solutions | H1 |
| vitaanimalhealth.com/ | Videos & Webinars | H1 |
| vitaanimalhealth.com/ | Testimonials | H1 |
| vitaanimalhealth.com/ | Omnimatrix | H2 |
| vitaanimalhealth.com/ | Omniotic | H2 |
| vitaanimalhealth.com/ | Omniflora | H2 |
| vitaanimalhealth.com/ | Omnicutis | H2 |
| vitaanimalhealth.com/ | Omniomega | H2 |
| vitaanimalhealth.com/ | Omnicondro | H2 |
| vitaanimalhealth.com/ | The Vita Way | H2 |
| vitaanimalhealth.com/ | Vita2U | H2 |
| vitaanimalhealth.com/ | Vet Corner | H2 |
| vitaanimalhealth.com/ | Education | H2 |
| vitaanimalhealth.com/ | Sign up today! | H2 |
| vitaanimalhealth.com/ | Success! Thank you for signing up. | H2 |
| vitaanimalhealth.com/ | For Cat Owners | H4 |
| vitaanimalhealth.com/ | For Cat Owners | H4 |
| vitaanimalhealth.com/ | For Vets | H4 |
| vitaanimalhealth.com/ | For Vets | H4 |
| vitaanimalhealth.com/ | Fiona Farmer | H4 |
| vitaanimalhealth.com/ | Sara Carter | H4 |
| vitaanimalhealth.com/ | John Everard | H4 |
| vitaanimalhealth.com/ | Jennifer Dodds | H4 |
| vitaanimalhealth.com/ | Steve Rose | H4 |
| vitaanimalhealth.com/ | Vet | H6 |
| vitaanimalhealth.com/ | Horse Owner | H6 |
| vitaanimalhealth.com/ | Owner | H6 |
| vitaanimalhealth.com/ | Dog owner | H6 |
| vitaanimalhealth.com/ | Cat Owner | H6 |
| vitaanimalhealth.com/vita-shop/ | Vita AH Shop | H1 |
| vitaanimalhealth.com/vita-shop/ | Omnimatrix | H2 |
| vitaanimalhealth.com/vita-shop/ | Omniotic | H2 |
| vitaanimalhealth.com/vita-shop/ | Omniflora | H2 |
| vitaanimalhealth.com/vita-shop/ | Omnicutis | H2 |
| vitaanimalhealth.com/vita-shop/ | Omniomega | H2 |
| vitaanimalhealth.com/vita-shop/ | Omnicondro | H2 |
| vitaanimalhealth.com/vita-shop/ | First Aid Kit | H2 |
| vitaanimalhealth.com/vita-shop/ | 100% Recycled Trolley Token Keyring | H2 |
| vitaanimalhealth.com/vita-shop/ | Bamboo Fibre Poo Bag Holder | H2 |
| vitaanimalhealth.com/vita-shop/ | Pill Cutter | H2 |
| vitaanimalhealth.com/vita-shop/ | Recycled Collapsible Pet Bowl | H2 |
| vitaanimalhealth.com/vita-shop/ | Shop our range of pet supplements. We work closely with leading scientists and vets to ensure our products are of the highest quality, that you and your pets will love. | H4 |
| vitaanimalhealth.com/vita-shop/ | Looking for a joint supplement to put the bounce back in your dog’s step? Do you need an ear cleaner safe for use in your rabbit? Perhaps you are after full body support for your cat? Our range covers the needs of pets, to help them lead a happy, healthy life. | H4 |
| vitaanimalhealth.com/vita-shop/ | As keen supporters of the veterinary community, you can shop happily, as a proceed of every sale goes to Vetlife. | H4 |
| vitaanimalhealth.com/news/ | Rabbit Ear Health : How to Select and Use an Ear Cleaner | H2 |
| vitaanimalhealth.com/news/ | Winter Pet Care : Top Tips for the Colder Month | H2 |
| vitaanimalhealth.com/news/ | Rabbit Ear Health | H2 |
| vitaanimalhealth.com/news/ | Wound Care in Dogs | H2 |
| vitaanimalhealth.com/news/ | Autumn Advice: Keep Your Pets Safe as the Leaves Start to Fall | H2 |
| vitaanimalhealth.com/news/ | Arthiritis in Dogs and Cats | H2 |
| vitaanimalhealth.com/news/ | How do Prebiotics Help My Dog’s Upset Tummy? | H2 |
| vitaanimalhealth.com/news/ | How to Manage Summer Allergies in Dogs – the Role of Omega 3s | H2 |
| vitaanimalhealth.com/news/ | Heart of a King: Awareness of Hear Disease in Much Loved Cavalier King Charles Spaniel has Dropped | H2 |
| vitaanimalhealth.com/news/ | Common Signs of Heart Disease | H2 |
| vitaanimalhealth.com/news/ | Skin Allergies in Dogs & Cats | H2 |
| vitaanimalhealth.com/news/ | Endocardiosis in Dogs | H2 |
| vitaanimalhealth.com/news/ | Heart Disease in Dogs and Cats | H2 |
| vitaanimalhealth.com/news/ | Quick Facts: Atopic Dermatitis | H2 |
| vitaanimalhealth.com/news/ | Supplements for Cats | H2 |
| vitaanimalhealth.com/news/ | Why Essential Fatty Acids are Crucial for Dogs | H2 |
| vitaanimalhealth.com/news/ | Harvest Hazards | H2 |
| vitaanimalhealth.com/news/ | Vita’s A to Z of Pet Health | H2 |
| vitaanimalhealth.com/news/ | Pet First Aid | H2 |
| vitaanimalhealth.com/news/ | Flystrike in Rabbits | H2 |
| vitaanimalhealth.com/news/ | Four Ways to Boost Wellbeing for you and your Pet | H2 |
| vitaanimalhealth.com/news/ | Ear Disease in Dogs, Cats and Rabbits | H2 |
| vitaanimalhealth.com/news/ | Quick Facts: Otitis | H2 |
| vitaanimalhealth.com/news/ | Dog Alzheimer’s – What is Canine Cognitive Dysfunction? | H2 |
| vitaanimalhealth.com/news/ | 57% of Horse Owners Keep Bute in First Aid Box, New Survey Shows | H2 |
| vitaanimalhealth.com/news/ | Wound Healing in Horses | H2 |
| vitaanimalhealth.com/news/ | 10 Top Tips to Navigate Winter with your Pets | H2 |
| vitaanimalhealth.com/news/ | Omniotic Press Release | H2 |
| vitaanimalhealth.com/news/ | Recent Posts | H2 |
| vitaanimalhealth.com/news/ | Recent Comments | H2 |
| vitaanimalhealth.com/about-us/ | About Us | H1 |
| vitaanimalhealth.com/about-us/ | Vita’s Mission | H1 |
| vitaanimalhealth.com/about-us/ | Our Story | H1 |
| vitaanimalhealth.com/about-us/ | Sign up today! | H2 |
| vitaanimalhealth.com/about-us/ | Success! Thank you for signing up. | H2 |
| vitaanimalhealth.com/vita2u/ | Other Categories | H2 |
| vitaanimalhealth.com/vita2u/ | Omnimatrix | H2 |
| vitaanimalhealth.com/vita2u/ | Omniotic | H2 |
| vitaanimalhealth.com/vita2u/ | Omniflora | H2 |
| vitaanimalhealth.com/vita2u/ | Omnicutis | H2 |
| vitaanimalhealth.com/vita2u/ | Omniomega | H2 |
| vitaanimalhealth.com/vita2u/ | Omnicondro | H2 |
| vitaanimalhealth.com/vita2u/ | Take a look at our range | H2 |
| vitaanimalhealth.com/vita2u/ | Follow us on Social Media | H2 |
| vitaanimalhealth.com/vita2u/ | Sign up today! | H2 |
| vitaanimalhealth.com/vita2u/ | Success! Thank you for signing up. | H2 |
| vitaanimalhealth.com/vita2u/ | Vita2U is a dedicated dispatch service designed to make your life that little bit easier. | H3 |
| vitaanimalhealth.com/vita2u/ | Have you ever left the vets with more questions than you went in with? | H3 |
| vitaanimalhealth.com/vita2u/ | Take advantage of FREE delivery and join Vita2U today! | H4 |
| vitaanimalhealth.com/vita2u/ | Dog | H4 |
| vitaanimalhealth.com/vita2u/ | Cat | H4 |
| vitaanimalhealth.com/vita2u/ | Horse | H4 |
| vitaanimalhealth.com/vita2u/ | Rabbits & Exotics | H4 |
Amount of content8.8
Rendering Chart...
- This website has an average of 844 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| vitaanimalhealth.com/ | 5130 | 813 |
| vitaanimalhealth.com/vita-shop/ | 1116 | 170 |
| vitaanimalhealth.com/news/ | 12882 | 2252 |
| vitaanimalhealth.com/about-us/ | 3419 | 557 |
| vitaanimalhealth.com/vita2u/ | 2613 | 427 |
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behavior10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://www.vitaanimalhealth.com to http://vitaanimalhealth.com. This is ideal.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Printability10.0
100% of pages are optimized for printing
- All pages of this website appear to be optimized for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated March 27, 2024
- It looks like this website was last updated on Wednesday, March 27, 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
Fast, branded website audits
Insites creates professional website reports that can be shared with your clients.
How does Insites compare?
Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
| Try it free |