Nibbler SEO audit for wavemakerglobal.com
Summary
Overall8.6
The overall score for this website.
Accessibility8.2
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience9.2
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing9.2
How well marketed and popular the website is.
The following tests contribute to this score:
Technology8.9
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 11:35 AM on Apr 18, 2024 (BST).
Top priorities for website improvement
- Consider shortening long anchor text. (read more)
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content. (read more)
Internal links0.0
- 25 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
- Consider shortening long anchor text.
- 79 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Meta tags8.4
This is how this website will look in Google search listings:
Wavemaker | Global Media Agency - Home - Wavemaker Global
wavemakerglobal.com/
Wavemaker is reinventing media and creativity, by positively provoking growth for our global clients.
- All pages include at least some metadata, but only 80.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| wavemakerglobal.com/ | google-site-verification | |
| wavemakerglobal.com/ | msapplication-tilecolor | #000000 |
| wavemakerglobal.com/ | theme-color | #ffffff |
| wavemakerglobal.com/ | viewport | width=device-width, initial-scale=1.0 |
| wavemakerglobal.com/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| wavemakerglobal.com/ | description | Wavemaker is reinventing media and creativity, by positively provoking growth for our global clients. |
| wavemakerglobal.com/ | twitter:card | summary_large_image |
| wavemakerglobal.com/the-story-of-us | google-site-verification | |
| wavemakerglobal.com/the-story-of-us | msapplication-tilecolor | #000000 |
| wavemakerglobal.com/the-story-of-us | theme-color | #ffffff |
| wavemakerglobal.com/the-story-of-us | viewport | width=device-width, initial-scale=1.0 |
| wavemakerglobal.com/the-story-of-us | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| wavemakerglobal.com/the-story-of-us | description | We provide growth for our global clients through positive provocation and creating a radical shift in thinking. Learn more here. |
| wavemakerglobal.com/the-story-of-us | twitter:card | summary_large_image |
| wavemakerglobal.com/our-work | google-site-verification | |
| wavemakerglobal.com/our-work | msapplication-tilecolor | #000000 |
| wavemakerglobal.com/our-work | theme-color | #ffffff |
| wavemakerglobal.com/our-work | viewport | width=device-width, initial-scale=1.0 |
| wavemakerglobal.com/our-work | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| wavemakerglobal.com/our-work | description | Our work is delivers growth for our global clients, through positive provocation, in a fast-changing consumer world. Read more about our work here. |
| wavemakerglobal.com/our-work | twitter:card | summary_large_image |
| wavemakerglobal.com/people | google-site-verification | |
| wavemakerglobal.com/people | msapplication-tilecolor | #000000 |
| wavemakerglobal.com/people | theme-color | #ffffff |
| wavemakerglobal.com/people | viewport | width=device-width, initial-scale=1.0 |
| wavemakerglobal.com/people | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| wavemakerglobal.com/people | description | We are a Global Media Agency with more than 7,500 people across 88 countries. Meet the people who provide growth to our clients. |
| wavemakerglobal.com/people | twitter:card | summary_large_image |
| wavemakerglobal.com/people | twitter:label1 | Estimated reading time |
| wavemakerglobal.com/people | twitter:data1 | 1 minute |
| wavemakerglobal.com/platform-watch | google-site-verification | |
| wavemakerglobal.com/platform-watch | msapplication-tilecolor | #000000 |
| wavemakerglobal.com/platform-watch | theme-color | #ffffff |
| wavemakerglobal.com/platform-watch | viewport | width=device-width, initial-scale=1.0 |
| wavemakerglobal.com/platform-watch | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| wavemakerglobal.com/platform-watch | twitter:card | summary_large_image |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| wavemakerglobal.com/ | X-UA-Compatible | IE=edge,chrome=1 |
| wavemakerglobal.com/the-story-of-us | X-UA-Compatible | IE=edge,chrome=1 |
| wavemakerglobal.com/our-work | X-UA-Compatible | IE=edge,chrome=1 |
| wavemakerglobal.com/people | X-UA-Compatible | IE=edge,chrome=1 |
| wavemakerglobal.com/platform-watch | X-UA-Compatible | IE=edge,chrome=1 |
Headings9.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Images9.9
1% of images have a clearly defined size
No images are being resized by the browser
- Most images (99.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page faster.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- One image is not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behavior10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://www.wavemakerglobal.com to http://wavemakerglobal.com. This is ideal.
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behavior.
Analytics Software Found
| Software Name |
| Google Analytics |
| Google Tag Manager |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Printability10.0
100% of pages are optimized for printing
- All pages of this website appear to be optimized for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Amount of content10.0
Rendering Chart...
- This website has an average of 1,821 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| wavemakerglobal.com/ | 12064 | 1517 |
| wavemakerglobal.com/the-story-of-us | 12201 | 1543 |
| wavemakerglobal.com/our-work | 15986 | 2038 |
| wavemakerglobal.com/people | 18123 | 2419 |
| wavemakerglobal.com/platform-watch | 12570 | 1589 |
Freshness10.0
Last updated March 1, 2024
- It looks like this website was last updated on Friday, March 1, 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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Nibbler | Insites | |
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| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
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