Nibbler SEO audit for www.12degnorth.com
Summary
Overall5.9
The overall score for this website.
Accessibility6.5
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience5.8
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing5.0
How well marketed and popular the website is.
The following tests contribute to this score:
Technology7.1
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 4:49 AM on Apr 18, 2024 (BST).
Top priorities for website improvement
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization. (read more)
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Check how the website looks using a mobile and consider adding mobile and tablet styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect. (read more)
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Internal links0.0
- 2 links are weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization.
Weak link text
Link URL Link text Page URL www.sharetrails.org/current-issues READ MORE www.12degnorth.com/ www.12degnorth.com/single-post/the-4-4-you-ve-been-waiting-for-ineos-grenadier READ MORE www.12degnorth.com/
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization.
- 51 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Printability0.0
0% of pages are optimized for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimized pages
Page Print www.12degnorth.com/ Not detected www.12degnorth.com/off-road Not detected www.12degnorth.com/cart Not detected www.12degnorth.com/kayaking Not detected www.12degnorth.com/trail-camping Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Mobile4.4
- Some pages (20.0%) of this website appear to be optimized for viewing on a mobile phone or tablet (using CSS media queries). It is important to make sure your content is optimized for a wide range of devices as a growing percentage of web browsing is done on phones and tablets.
- Check how the website looks using a mobile and consider adding mobile and tablet styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect.
Device optimized pages
Page Mobile Tablet Viewport www.12degnorth.com/ Not detected Not detected Detected www.12degnorth.com/off-road Not detected Not detected Detected www.12degnorth.com/cart Detected Detected Detected www.12degnorth.com/kayaking Not detected Not detected Detected www.12degnorth.com/trail-camping Not detected Not detected Detected
- Check how the website looks using a mobile and consider adding mobile and tablet styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect.
Media specific CSS detected
Amount of content5.3
Rendering Chart...
- This website has an average of 210 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| www.12degnorth.com/ | 5151 | 886 |
| www.12degnorth.com/off-road | 265 | 43 |
| www.12degnorth.com/cart | 155 | 30 |
| www.12degnorth.com/kayaking | 316 | 44 |
| www.12degnorth.com/trail-camping | 275 | 45 |
Headings7.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Images7.4
74% of images have a clearly defined size
50 images are being resized by the browser
- Some images (26.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 11 images are not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Non Web-Format Images
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
- 50 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Meta tags8.4
This is how this website will look in Google search listings:
Welcome to 12° North Industries | Las Vegas, NV
www.12degnorth.com/
12° North Industries caters to a wide category but sometimes niche demographic of outdoor enthusiasts that stems from the Overlanding/Trail-camping communities.
- All pages include at least some metadata, but only 80.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.12degnorth.com/ | viewport | width=device-width, initial-scale=1 |
| www.12degnorth.com/ | generator | Wix.com Website Builder |
| www.12degnorth.com/ | wix-dynamic-custom-elements | DropDownMenu |
| www.12degnorth.com/ | format-detection | telephone=no |
| www.12degnorth.com/ | skype_toolbar | skype_toolbar_parser_compatible |
| www.12degnorth.com/ | p:domain_verify | 2b38e7c1ad3cbd6fa12f8ea131675086 |
| www.12degnorth.com/ | yandex-verification | c3054185d35379d2 |
| www.12degnorth.com/ | description | 12° North Industries caters to a wide category but sometimes niche demographic of outdoor enthusiasts that stems from the Overlanding/Trail-camping communities. |
| www.12degnorth.com/ | keywords | 12 degrees north, overlanding, off road, camping, hiking, trail camp, kayaking, vehicle supported adventure, back roads, outdoors |
| www.12degnorth.com/ | google-site-verification | GHTdtvxDALc__Et7G6tcki1rlL25cAMEPsjVBdNxCh8 |
| www.12degnorth.com/ | fb_admins_meta_tag | 12degnorth |
| www.12degnorth.com/ | facebook-domain-verification | 1zodq9my1bbqjgjaquvjvlj57j8hs2 |
| www.12degnorth.com/ | twitter:card | summary_large_image |
| www.12degnorth.com/ | twitter:title | Welcome to 12° North Industries | Las Vegas, NV |
| www.12degnorth.com/ | twitter:description | Get overlanding gear & equipment 12° North Industries Las Vegas Nevada. Our friendly experts will help with your offroad, camping, hiking, and kayaking needs for the outdoors.check website for details |
| www.12degnorth.com/ | twitter:image | https://static.wixstatic.com/media/85681e_b7c6f95f6e0d42fe9b8961c2505672a5%7Emv2.jpg/v1/fit/w_2500,h_1330,al_c/85681e_b7c6f95f6e0d42fe9b8961c2505672a5%7Emv2.jpg |
| www.12degnorth.com/ | p:domain_verify | fcf0f4c23ae34024a3b905680adb1729 |
| www.12degnorth.com/off-road | viewport | width=device-width, initial-scale=1 |
| www.12degnorth.com/off-road | generator | Wix.com Website Builder |
| www.12degnorth.com/off-road | wix-dynamic-custom-elements | DropDownMenu |
| www.12degnorth.com/off-road | format-detection | telephone=no |
| www.12degnorth.com/off-road | skype_toolbar | skype_toolbar_parser_compatible |
| www.12degnorth.com/off-road | p:domain_verify | 2b38e7c1ad3cbd6fa12f8ea131675086 |
| www.12degnorth.com/off-road | yandex-verification | c3054185d35379d2 |
| www.12degnorth.com/off-road | description | From performance to safety and even recovery gear. We offer quality parts for upfitting your vehicle for all your adventures. |
| www.12degnorth.com/off-road | google-site-verification | GHTdtvxDALc__Et7G6tcki1rlL25cAMEPsjVBdNxCh8 |
| www.12degnorth.com/off-road | fb_admins_meta_tag | 12degnorth |
| www.12degnorth.com/off-road | facebook-domain-verification | 1zodq9my1bbqjgjaquvjvlj57j8hs2 |
| www.12degnorth.com/off-road | twitter:card | summary_large_image |
| www.12degnorth.com/off-road | twitter:title | Off-Road | United States | 12° North Industries |
| www.12degnorth.com/off-road | twitter:description | From performance to safety and even recovery gear. We offer quality parts for upfitting your vehicle for all your adventures. |
| www.12degnorth.com/off-road | twitter:image | https://static.wixstatic.com/media/85681e_b7c6f95f6e0d42fe9b8961c2505672a5%7Emv2.jpg/v1/fit/w_2500,h_1330,al_c/85681e_b7c6f95f6e0d42fe9b8961c2505672a5%7Emv2.jpg |
| www.12degnorth.com/off-road | p:domain_verify | fcf0f4c23ae34024a3b905680adb1729 |
| www.12degnorth.com/cart | viewport | width=device-width, initial-scale=1 |
| www.12degnorth.com/cart | generator | Wix.com Website Builder |
| www.12degnorth.com/cart | wix-dynamic-custom-elements | DropDownMenu |
| www.12degnorth.com/cart | format-detection | telephone=no |
| www.12degnorth.com/cart | skype_toolbar | skype_toolbar_parser_compatible |
| www.12degnorth.com/cart | p:domain_verify | 2b38e7c1ad3cbd6fa12f8ea131675086 |
| www.12degnorth.com/cart | yandex-verification | c3054185d35379d2 |
| www.12degnorth.com/cart | robots | noindex |
| www.12degnorth.com/cart | google-site-verification | GHTdtvxDALc__Et7G6tcki1rlL25cAMEPsjVBdNxCh8 |
| www.12degnorth.com/cart | fb_admins_meta_tag | 12degnorth |
| www.12degnorth.com/cart | facebook-domain-verification | 1zodq9my1bbqjgjaquvjvlj57j8hs2 |
| www.12degnorth.com/cart | twitter:card | summary_large_image |
| www.12degnorth.com/cart | twitter:title | Cart | 12° North Industries |
| www.12degnorth.com/cart | twitter:image | https://static.wixstatic.com/media/85681e_b7c6f95f6e0d42fe9b8961c2505672a5%7Emv2.jpg/v1/fit/w_2500,h_1330,al_c/85681e_b7c6f95f6e0d42fe9b8961c2505672a5%7Emv2.jpg |
| www.12degnorth.com/cart | p:domain_verify | fcf0f4c23ae34024a3b905680adb1729 |
| www.12degnorth.com/kayaking | viewport | width=device-width, initial-scale=1 |
| www.12degnorth.com/kayaking | generator | Wix.com Website Builder |
| www.12degnorth.com/kayaking | wix-dynamic-custom-elements | DropDownMenu |
| www.12degnorth.com/kayaking | format-detection | telephone=no |
| www.12degnorth.com/kayaking | skype_toolbar | skype_toolbar_parser_compatible |
| www.12degnorth.com/kayaking | p:domain_verify | 2b38e7c1ad3cbd6fa12f8ea131675086 |
| www.12degnorth.com/kayaking | yandex-verification | c3054185d35379d2 |
| www.12degnorth.com/kayaking | description | If adventure starts with a single footstep, imagine how kayaking and canoes adds to your outdoor experiences and active life. |
| www.12degnorth.com/kayaking | google-site-verification | GHTdtvxDALc__Et7G6tcki1rlL25cAMEPsjVBdNxCh8 |
| www.12degnorth.com/kayaking | fb_admins_meta_tag | 12degnorth |
| www.12degnorth.com/kayaking | facebook-domain-verification | 1zodq9my1bbqjgjaquvjvlj57j8hs2 |
| www.12degnorth.com/kayaking | twitter:card | summary_large_image |
| www.12degnorth.com/kayaking | twitter:title | Kayaking | United States | 12° North Industries |
| www.12degnorth.com/kayaking | twitter:description | If adventure starts with a single footstep, imagine how kayaking and canoes adds to your outdoor experiences and active life. |
| www.12degnorth.com/kayaking | twitter:image | https://static.wixstatic.com/media/85681e_b7c6f95f6e0d42fe9b8961c2505672a5%7Emv2.jpg/v1/fit/w_2500,h_1330,al_c/85681e_b7c6f95f6e0d42fe9b8961c2505672a5%7Emv2.jpg |
| www.12degnorth.com/kayaking | p:domain_verify | fcf0f4c23ae34024a3b905680adb1729 |
| www.12degnorth.com/trail-camping | viewport | width=device-width, initial-scale=1 |
| www.12degnorth.com/trail-camping | generator | Wix.com Website Builder |
| www.12degnorth.com/trail-camping | wix-dynamic-custom-elements | DropDownMenu |
| www.12degnorth.com/trail-camping | format-detection | telephone=no |
| www.12degnorth.com/trail-camping | skype_toolbar | skype_toolbar_parser_compatible |
| www.12degnorth.com/trail-camping | p:domain_verify | 2b38e7c1ad3cbd6fa12f8ea131675086 |
| www.12degnorth.com/trail-camping | yandex-verification | c3054185d35379d2 |
| www.12degnorth.com/trail-camping | description | Discover the thrill of trail camping in Las Vegas, NV. Unleash your adventurous spirit, explore scenic trails, and make unforgettable memories. |
| www.12degnorth.com/trail-camping | google-site-verification | GHTdtvxDALc__Et7G6tcki1rlL25cAMEPsjVBdNxCh8 |
| www.12degnorth.com/trail-camping | fb_admins_meta_tag | 12degnorth |
| www.12degnorth.com/trail-camping | facebook-domain-verification | 1zodq9my1bbqjgjaquvjvlj57j8hs2 |
| www.12degnorth.com/trail-camping | twitter:card | summary_large_image |
| www.12degnorth.com/trail-camping | twitter:title | Trail Camping | United States | 12° North Industries |
| www.12degnorth.com/trail-camping | twitter:description | Discover the thrill of trail camping in Las Vegas, NV. Unleash your adventurous spirit, explore scenic trails, and make unforgettable memories. |
| www.12degnorth.com/trail-camping | twitter:image | https://static.wixstatic.com/media/85681e_3274bd00529147aa9d63a2e3cc0ede5a~mv2.jpg/v1/fill/w_640,h_440,al_c/85681e_3274bd00529147aa9d63a2e3cc0ede5a~mv2.jpg |
| www.12degnorth.com/trail-camping | p:domain_verify | fcf0f4c23ae34024a3b905680adb1729 |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.12degnorth.com/ | X-UA-Compatible | IE=edge |
| www.12degnorth.com/ | X-Wix-Meta-Site-Id | a5098ed7-67cc-49f4-92bc-c6d3cbac49ff |
| www.12degnorth.com/ | X-Wix-Application-Instance-Id | f2cba384-27ff-4bcb-ac33-5dc2b9cdadc8 |
| www.12degnorth.com/ | X-Wix-Published-Version | 2355 |
| www.12degnorth.com/ | etag | bug |
| www.12degnorth.com/off-road | X-UA-Compatible | IE=edge |
| www.12degnorth.com/off-road | X-Wix-Meta-Site-Id | a5098ed7-67cc-49f4-92bc-c6d3cbac49ff |
| www.12degnorth.com/off-road | X-Wix-Application-Instance-Id | f2cba384-27ff-4bcb-ac33-5dc2b9cdadc8 |
| www.12degnorth.com/off-road | X-Wix-Published-Version | 2355 |
| www.12degnorth.com/off-road | etag | bug |
| www.12degnorth.com/cart | X-UA-Compatible | IE=edge |
| www.12degnorth.com/cart | X-Wix-Meta-Site-Id | a5098ed7-67cc-49f4-92bc-c6d3cbac49ff |
| www.12degnorth.com/cart | X-Wix-Application-Instance-Id | f2cba384-27ff-4bcb-ac33-5dc2b9cdadc8 |
| www.12degnorth.com/cart | X-Wix-Published-Version | 2355 |
| www.12degnorth.com/cart | etag | bug |
| www.12degnorth.com/kayaking | X-UA-Compatible | IE=edge |
| www.12degnorth.com/kayaking | X-Wix-Meta-Site-Id | a5098ed7-67cc-49f4-92bc-c6d3cbac49ff |
| www.12degnorth.com/kayaking | X-Wix-Application-Instance-Id | f2cba384-27ff-4bcb-ac33-5dc2b9cdadc8 |
| www.12degnorth.com/kayaking | X-Wix-Published-Version | 2355 |
| www.12degnorth.com/kayaking | etag | bug |
| www.12degnorth.com/trail-camping | X-UA-Compatible | IE=edge |
| www.12degnorth.com/trail-camping | X-Wix-Meta-Site-Id | a5098ed7-67cc-49f4-92bc-c6d3cbac49ff |
| www.12degnorth.com/trail-camping | X-Wix-Application-Instance-Id | f2cba384-27ff-4bcb-ac33-5dc2b9cdadc8 |
| www.12degnorth.com/trail-camping | X-Wix-Published-Version | 2355 |
| www.12degnorth.com/trail-camping | etag | bug |
Server behavior10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website returns page content with or without a trailing slash on the URLs, but each page has a canonical tag to denote the correct version. This is ideal, as search engines will know which version to index.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://12degnorth.com to http://www.12degnorth.com. This is ideal.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
Freshnessi
- Sorry, we couldn't determine when this website was last updated. This is usually because its web server isn't reporting this information and we couldn't find enough other dates in the content of pages.
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