Nibbler SEO audit for www.amazon.co.jp
Summary
Overall5.9
The overall score for this website.
Accessibility6.5
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience5.5
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing3.6
How well marketed and popular the website is.
The following tests contribute to this score:
Technology6.1
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 2:21 AM on Apr 18, 2024 (BST).
Top priorities for website improvement
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Consider shortening long anchor text. (read more)
- Check how the website looks using a mobile and consider adding mobile and tablet styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Printability0.0
0% of pages are optimized for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimized pages
Page Print www.amazon.co.jp/ Not detected www.amazon.co.jp/ref Not detected www.amazon.co.jp/customer-preferences/edit...&ref_=topnav_lang_ais Not detected www.amazon.co.jp/ap/signin...&openid.ns=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0 Not detected www.amazon.co.jp/.../view.html?ref_=nav_cart Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
| Media | Min width | Max width | CSS file |
| all | - | 1239px | images-fe.ssl-images-amazon.com/.../4171sdbgqbL.css?AUIClients/AmazonGatewayAuiAssets |
| all | - | 767px | www.amazon.co.jp/ |
| all | 768px | 919px | www.amazon.co.jp/ |
| all | 1240px | - | www.amazon.co.jp/ |
| all | - | 1239px | www.amazon.co.jp/ |
| all | - | 1239px | www.amazon.co.jp/ |
| all | - | 767px | www.amazon.co.jp/ref |
| all | 768px | 919px | www.amazon.co.jp/ref |
| all | 1240px | - | www.amazon.co.jp/ref |
| all | - | 1239px | www.amazon.co.jp/ref |
| all | - | 1239px | www.amazon.co.jp/ref |
URL format3.6
4 URLs are less than ideal
- 4 URLs are particularly hard to type or remember.
- Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.
- One URL is too long. Long URLs are often ignored or marked down by search engines, and are frequently cut in half when exchanged in an email.
- Wherever possible reduce the length of URLs to 256 characters or less. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Long URLs
- Wherever possible reduce the length of URLs to 256 characters or less. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
- 3 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
- Remove or reduce the number of query parameters in URLs. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
- 1 URLs include a file extension.
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
- 20.0% of URLs include an ID query parameter (e.g. www.example.com?sessionid=1234).
- Avoid use of any query parameter ending in id, e.g. 'sessionid;' Google explicitly states that it will not include pages with this format in their index. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Headings4.0
- A significant amount (20.0%) of pages do not use defined headings. This means that users and search engines may find it harder to determine the content of this website's pages. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Meta tags5.2
This is how this website will look in Google search listings:
Amazon | 本, ファッション, 家電から食品まで | ...
www.amazon.co.jp/
Amazon.co.jp 公式サイト。アマゾンで本, 日用品, ファッション, 食品, ベビー用品 ...
- All pages include at least some metadata, but only 40.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.amazon.co.jp/ | description | Amazon.co.jp 公式サイト。アマゾンで本, 日用品, ファッション, 食品, ベビー用品, カー用品ほか一億種の商品をいつでもお安く。通常配送無料(一部を除く) |
| www.amazon.co.jp/ | keywords | Amazon,アマゾン,通販,インターネットショッピング |
| www.amazon.co.jp/ | nositelinkssearchbox | |
| www.amazon.co.jp/ | google-site-verification | 7goMotfGXhsiDS0qgRHKP_vv9RRNpXhhbUAl8D3YKFA |
| www.amazon.co.jp/ | twitter:card | |
| www.amazon.co.jp/ | twitter:site:id | |
| www.amazon.co.jp/ | baidu-site-verification | EG1lOrs5u6 |
| www.amazon.co.jp/ | msvalidate.01 | 3C8D6512B1E530046DE0569BA27093F3 |
| www.amazon.co.jp/ | encrypted-slate-token | AnYx3R9rNW5yHFnEMLM0CV4AvPvzk0NC9dTHhtgAvxOAWU2uesZCbrIPEAz64UCfXOeRWiJapIBW0yZJDR4XFKdAHyPPOuIq7wyAYy/zw5l8nmPu5SYR3vMZDAegwroS80FNnss/9jlVvZtMNggUQLC9nULycRfF71NfarUD+5Iu3zL/EzWP2I+wW0G9xcXZyFDDKNBHN7eD5G6a32vh5HwJiQj/Z9mGIJKSZy1aVydqNPgBeM+IqDlALzscJ3yPsGLLLP+nR+M+O/AWcWE= |
| www.amazon.co.jp/ref | description | Amazon.co.jp 公式サイト。アマゾンで本, 日用品, ファッション, 食品, ベビー用品, カー用品ほか一億種の商品をいつでもお安く。通常配送無料(一部を除く) |
| www.amazon.co.jp/ref | keywords | Amazon,アマゾン,通販,インターネットショッピング |
| www.amazon.co.jp/ref | nositelinkssearchbox | |
| www.amazon.co.jp/ref | google-site-verification | 7goMotfGXhsiDS0qgRHKP_vv9RRNpXhhbUAl8D3YKFA |
| www.amazon.co.jp/ref | twitter:card | |
| www.amazon.co.jp/ref | twitter:site:id | |
| www.amazon.co.jp/ref | baidu-site-verification | EG1lOrs5u6 |
| www.amazon.co.jp/ref | msvalidate.01 | 3C8D6512B1E530046DE0569BA27093F3 |
| www.amazon.co.jp/ref | encrypted-slate-token | AnYxwfIE99TJPjUW1UWCcjDMEJq3686mdBuC6h62DWkvuoYpdW4F0WOJsQlSeReakU2iz2ojjFsAsX9l19kbkp09GEEi51r5nCja8Z97SbSH1gSjUoP/QM5w4KzAGTK40yn1XdMvDchkBAV2EWFLKFnTVOQVZD4z/Uc34D0H0YFlCD11OPnHBZMCArkebefeE2MlplWwhcMJESpiZyfMIAKO7C2gb01h/alrMi6gbfX4qIFA4RNW3Bjx/AMl+kPM7sFn0D51KJFfjwaY |
| www.amazon.co.jp/customer-preferences/edit...&ref_=topnav_lang_ais | encrypted-slate-token | AnYxbgpvMVRxwpQCD7/kR3Cg8Ek19YPvqRRbXkrGKO1Bzp2BOAneBpQNpg/5rzR33VWOqv2yn7W7NHivjwX4IeFhGtbgCia07uU6kT3xAWHEPEftNyN0ctybXmhKY90agpY0yldPdVPNjjmSDr3T533Fmm3TB0rOZm4/atr3tQUNr2jBgXTiiKVbGz8Hvltb8v2wbSUEMHvLMtm4LKVL8r5uEq8S/KGNiG2ZMSbrFBwathsx4BqmU4BhsNvOEqmqRtN1ZOHxklVAho+Miw== |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.amazon.co.jp/ | x-dns-prefetch-control | on |
| www.amazon.co.jp/ | content-type | text/html; charset=UTF-8 |
| www.amazon.co.jp/ref | x-dns-prefetch-control | on |
| www.amazon.co.jp/ref | content-type | text/html; charset=UTF-8 |
| www.amazon.co.jp/customer-preferences/edit...&ref_=topnav_lang_ais | x-dns-prefetch-control | on |
| www.amazon.co.jp/.../view.html?ref_=nav_cart | Content-Type | text/html; charset=Shift_JIS |
Internal links5.4
- 15 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL www.amazon.co.jp/PEAKS-TREES- PEAKS&TREES キャンプ 薪 広葉樹 6kg 岩手県産ナラ100％ 専用収納ダンボール入り 20cm カット済み ミニサイズ 短い 焚き火 BBQ ストーブ 暖炉 風呂釜 ソロキャン アウトドア 楢 自然乾燥 www.amazon.co.jp/ www.amazon.co.jp/ ティファール 取っ手のとれる 炒め鍋 26cm 深型 中華鍋 ガス火対応 「インジニオ・ネオ ヴィンテージボルドー・インテンス ウォックパン」こびりつきにくい L43977 www.amazon.co.jp/ www.amazon.co.jp/ figma ゼルダの伝説 ティアーズ オブ ザ キングダム リンク ティアーズ オブ ザ キングダムver. DXエディション ノンスケール プラスチック製 塗装済み可動フィギュア www.amazon.co.jp/ www.amazon.co.jp/ シルバニアファミリー 人形 赤ちゃんコレクション 【 赤ちゃんコレクション-赤ちゃんケーキパーティーシリーズ- Box 】 BB-11 STマーク認証 3歳以上 おもちゃ ドールハウス Sylvanian Families エポック社 EPOCH www.amazon.co.jp/ www.amazon.co.jp/Gimama 最大32%OFFタイムセールGimamaフライングボール ジャイロ 飛行ボールトイ UFOおもちゃ ブーメランスピナー LEDライト付き クリスマス 人気を集めているプレゼント (ブルー)… www.amazon.co.jp/ www.amazon.co.jp/ 【2023業界新登場 ワイヤレス充電】 ipad用ペンシル Viangsアップルペンシル互換品apple pencil替換用 タッチペン 超高感度 極細 0遅延 スタイラスペン ipad専用ペン 傾き感知/誤作動防止/磁気吸着充電対応... www.amazon.co.jp/ref www.amazon.co.jp/Blitzowl-PS5 【旧型PS5対応】PS5用 カバー PS5 ダストカバー PS5用 ケース Blitzowl PS5本体用埃カバー PS5周辺機器 透明 アクリルケース プレイステーション5 縦置用 ホコリ防止 防塵 冷却 保護カバー 旧型PS5のみの対応 www.amazon.co.jp/ref www.amazon.co.jp/JAMJAKE- JAMJAKE スタイラスペンipad用 アップルペンシル替换用ペン 急速充電 タッチペンiPad用ペンシル極細 高感度 iPad用pencil 傾き感知/磁気吸着/誤作動防止機能対応 軽量 耐摩2018年以降iPad/iPad... www.amazon.co.jp/ref www.amazon.co.jp/BUFFALO-WSR-1166DHPL2- 【Amazon.co.jp限定】 バッファロー WiFi 無線LAN ルーター WSR-1166DHPL2/N 11ac ac1200 866+300Mbps IPv6対応 デュアルバンド 3LDK 2階建向け エコパッケージ テレワーク... www.amazon.co.jp/ref www.amazon.co.jp/DrunkDeer-A75- DrunkDeer A75 ラピッドトリガー キーボード メカニカル TKL 磁気スイッチRGB 有線 USB コンパクトゲーミング用 82キー ノブ付き ゴースト防止 こぼれ防止 ブラック www.amazon.co.jp/ref www.amazon.co.jp/DrunkDeer-A75- DrunkDeer A75 ラピッドトリガー キーボード メカニカル TKL ゲーミング 磁気スイッチ RGB 有線 USB コンパクト 82キー ノブ付き ゴースト防止 こぼれ防止 ホワイト www.amazon.co.jp/ref www.amazon.co.jp/PEAKS-TREES- PEAKS&TREES キャンプ 薪 広葉樹 6kg 岩手県産ナラ100％ 専用収納ダンボール入り 20cm カット済み ミニサイズ 短い 焚き火 BBQ ストーブ 暖炉 風呂釜 ソロキャン アウトドア 楢 自然乾燥 www.amazon.co.jp/ref www.amazon.co.jp/ ティファール 取っ手のとれる 炒め鍋 26cm 深型 中華鍋 ガス火対応 「インジニオ・ネオ ヴィンテージボルドー・インテンス ウォックパン」こびりつきにくい L43977 www.amazon.co.jp/ref www.amazon.co.jp/ figma ゼルダの伝説 ティアーズ オブ ザ キングダム リンク ティアーズ オブ ザ キングダムver. DXエディション ノンスケール プラスチック製 塗装済み可動フィギュア www.amazon.co.jp/ref www.amazon.co.jp/ シルバニアファミリー 人形 赤ちゃんコレクション 【 赤ちゃんコレクション-赤ちゃんケーキパーティーシリーズ- Box 】 BB-11 STマーク認証 3歳以上 おもちゃ ドールハウス Sylvanian Families エポック社 EPOCH www.amazon.co.jp/ref
- Consider shortening long anchor text.
- 44 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Mobile5.8
- Some pages (40.0%) of this website appear to be optimized for viewing on a mobile phone or tablet (using CSS media queries). It is important to make sure your content is optimized for a wide range of devices as a growing percentage of web browsing is done on phones and tablets.
- Check how the website looks using a mobile and consider adding mobile and tablet styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect.
Device optimized pages
Page Mobile Tablet Viewport www.amazon.co.jp/ Detected Detected Not detected www.amazon.co.jp/ref Detected Detected Not detected www.amazon.co.jp/customer-preferences/edit...&ref_=topnav_lang_ais Not detected Not detected Not detected www.amazon.co.jp/ap/signin...&openid.ns=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0 Not detected Not detected Not detected www.amazon.co.jp/.../view.html?ref_=nav_cart Not detected Not detected Not detected
- Check how the website looks using a mobile and consider adding mobile and tablet styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect.
Media specific CSS detected
| Media | Min width | Max width | CSS file |
| all | - | 1239px | images-fe.ssl-images-amazon.com/.../4171sdbgqbL.css?AUIClients/AmazonGatewayAuiAssets |
| all | - | 767px | www.amazon.co.jp/ |
| all | 768px | 919px | www.amazon.co.jp/ |
| all | 1240px | - | www.amazon.co.jp/ |
| all | - | 1239px | www.amazon.co.jp/ |
| all | - | 1239px | www.amazon.co.jp/ |
| all | - | 767px | www.amazon.co.jp/ref |
| all | 768px | 919px | www.amazon.co.jp/ref |
| all | 1240px | - | www.amazon.co.jp/ref |
| all | - | 1239px | www.amazon.co.jp/ref |
| all | - | 1239px | www.amazon.co.jp/ref |
Server behavior5.8
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website returns GZIP encoded content even if the client does not support compression. GZIP compression is good because it is widely supported and reduces the load time of a web page. However, some devices and web crawlers might not support GZIP compression so your website should obey the accept-encoding HTTP header.
- Ensure GZIP compressed content is only returned when the client sends the accept-encoding: gzip header.
- 2 of the pages of this website return page content with or without a trailing slash on their URLs. Search engines might see these as separate pages with duplicate content which they could penalize for.
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
- One page of this website returns page content with or without a trailing slash on its URL, but it uses a canonical tag to denote the correct versions. This is usually ideal, as search engines will know which version to index, but there are links on this website which point to the non canonical version.
- Make sure all internal links to this page go to the canonical version.
- Adding or removing a trailing slash to one of the URLs of this site returns an error page (404). This is OK as no content is being duplicated, but visitors might try browsing to the pages of this website with or without a trailing slash. Ideally, the alternate URL should redirect to the correct page.
- Add a 301 redirect from the other version to the canonical URL.
Unhandled alternate URLs
- Add a 301 redirect from the other version to the canonical URL.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://amazon.co.jp to http://www.amazon.co.jp. This is ideal.
Amount of content6.3
Rendering Chart...
- This website has an average of 582 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
- One page of this website has very little content (20 words or less).
- Ensure all pages have a sufficient amount of content.
Amount of content discovered
Images9.8
8% of images have a clearly defined size
10 images are being resized by the browser
- Most images (92.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page faster.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 10 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Page titles
| Page title | Notes |
| Amazon | 本, ファッション, 家電から食品まで | アマゾン | OK |
| Amazon | 本, ファッション, 家電から食品まで | アマゾン | OK |
| 言語と通貨の設定を変更する | OK |
| Amazonサインイン | OK |
| ご迷惑をおかけしています！ | OK |
Freshness10.0
Last updated April 9, 2024
- It looks like this website was last updated on Tuesday, April 9, 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
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Nibbler tested the following pages
- https://www.amazon.co.jp/
- https://www.amazon.co.jp/ref=nav_logo
- https://www.amazon.co.jp/customer-preferences/edit?ie=UTF8&preferencesReturnUrl=%2F&ref_=topnav_lang_ais
- https://www.amazon.co.jp/ap/signin?openid.pape.max_auth_age=0&openid.return_to=https%3A%2F%2Fwww.amazon.co.jp%2F%3F_encoding%3DUTF8%26ref_%3Dnav_ya_signin&openid.identity=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0%2Fidentifier_select&openid.assoc_handle=jpflex&openid.mode=checkid_setup&openid.claimed_id=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0%2Fidentifier_select&openid.ns=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0
- https://www.amazon.co.jp/gp/cart/view.html?ref_=nav_cart