Nibbler SEO audit for www.daraz.lk
Summary
Overall8.1
The overall score for this website.
Accessibility8.6
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.5
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing7.3
How well marketed and popular the website is.
The following tests contribute to this score:
Technology8.7
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 6:58 AM on Apr 18, 2024 (BST).
Top priorities for website improvement
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content. (read more)
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets. (read more)
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Printability2.0
20% of pages are optimized for printing
- 4 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimized pages
Page Print www.daraz.lk/ Not detected www.daraz.lk/.../how-to-return?hybrid=1 Optimized www.daraz.lk/mobile-apps/ Not detected www.daraz.lk/mobiles-tablets-accessories/ Not detected www.daraz.lk/mobile-cases-covers/ Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Headings6.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Amount of content8.0
Rendering Chart...
- This website has an average of 405 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| www.daraz.lk/ | 11384 | 780 |
| www.daraz.lk/.../how-to-return?hybrid=1 | 5791 | 629 |
| www.daraz.lk/mobile-apps/ | 2923 | 372 |
| www.daraz.lk/mobiles-tablets-accessories/ | 1394 | 121 |
| www.daraz.lk/mobile-cases-covers/ | 1414 | 123 |
Mobile8.6
- This website delivers a mobile optimized version of the HTML when accessed on a phone. This is good because visitors on a mobile device will be able to access this website easily.
- Having mobile optimised HTML is good, but the best way of adapting a website for different screen sizes is to use CSS media queries.
Media specific CSS detected
Internal links8.7
- 60 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
URL format8.8
1 URLs are less than ideal
- 1 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
- Remove or reduce the number of query parameters in URLs. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
- 20.0% of URLs include an ID query parameter (e.g. www.example.com?sessionid=1234).
- Avoid use of any query parameter ending in id, e.g. 'sessionid;' Google explicitly states that it will not include pages with this format in their index. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Server behavior9.7
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- 2 of the pages of this website follow the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. These pages are ideal.
- One page of this website returns page content with or without a trailing slash on its URL, but it uses a canonical tag to denote the correct versions. This is ideal, as search engines will know which version to index.
- One page of this website returns page content with or without a trailing slash on its URL, but it uses a canonical tag to denote the correct versions. This is usually ideal, as search engines will know which version to index, but there are links on this website which point to the non canonical version.
- Make sure all internal links to this page go to the canonical version.
Incorrectly linked pages
Tested page Alternate www.daraz.lk/.../how-to-return?hybrid=1 www.daraz.lk/wow/.../
- Make sure all internal links to this page go to the canonical version.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://daraz.lk to http://www.daraz.lk. This is ideal.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Page titles
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Meta tags10.0
This is how this website will look in Google search listings:
Online Shopping Sri Lanka: Clothes, Electronics & Phones | Daraz.lk
www.daraz.lk/
Daraz.lk the premium online shopping site in Sri Lanka. Shop for trendy Clothes, Mobiles, Electronics & many more with great prices all across Sri Lanka. COD
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.daraz.lk/ | spm-id | a2a0e.home |
| www.daraz.lk/ | keywords | |
| www.daraz.lk/ | description | Daraz.lk the premium online shopping site in Sri Lanka. Shop for trendy Clothes, Mobiles, Electronics & many more with great prices all across Sri Lanka. COD |
| www.daraz.lk/ | aplus-auto-exp | [{"logkey":"/lzdse.result.os_impr","tag":"a","props":["href"],"filter":"exp-tracking=suggest-official-store"},{"logkey":"/lzdhome.desktop.bannerLink","tag":"li","props":["tag-info","tag-info2","exp-tracking"],"cssSelector":".current"},{"logkey":"/lzdhome.desktop.tbc_banner","tag":"a","props":["href"],"filter":"exp-tracking=tbcBanner"},{"logkey":"/lzdhome.desktop.most_pop","tag":"a","props":["href","algo_scm","trackInfo"],"filter":"exp-tracking=mostpopular"},{"logkey":"/lzdhome.desktop.collections","tag":"a","props":["href","algo_scm","trackInfo"],"filter":"exp-tracking=collections"},{"logkey":"/a211g0.BDAYcampaignbanner2018.BDAYCampaignBanner2018","tag":"a","props":["href"],"filter":"exp-tracking=campaignbanner"},{"logkey":"/lzdhome.desktop.offs","tag":"a","props":["href","algo_scm","trackInfo"],"filter":"exp-tracking=ofStore"},{"logkey":"/lzdhome.desktop.tbc","tag":"a","props":["href","algo_scm","trackInfo"],"filter":"exp-tracking=tbc"},{"logkey":"/lzdhome.desktop.trend","tag":"a","props":["href","algo_scm","trackInfo"],"filter":"exp-tracking=tbc-trending"},{"logkey":"/lzdhome.desktop.cate","tag":"a","props":["href","algo_scm","trackInfo"],"filter":"exp-tracking=category"},{"logkey":"/lzdhome.desktop.just4u","tag":"a","props":["href","algo_scm","trackInfo"],"filter":"exp-tracking=jtf"}] |
| www.daraz.lk/ | google-site-verification | F2rFkA7o-PvCsC9eD8EZpaI3y_8GMeN0C7Y3SNg5cQE |
| www.daraz.lk/.../how-to-return?hybrid=1 | spm-id | https://pages.daraz.lk.11887527 |
| www.daraz.lk/.../how-to-return?hybrid=1 | keywords | |
| www.daraz.lk/.../how-to-return?hybrid=1 | description | Discover a Convenient Return Process on Daraz Sri Lanka For a Seamless Shopping Experience with Easy Returns on Daraz.lk. |
| www.daraz.lk/.../how-to-return?hybrid=1 | aplus-auto-exp | [{"logkey":"/lazada_campaign.platform.algo","tag":"a","filter":"exp-tracking=platformAlgo","props":["utLogMap","trackInfo"]},{"logkey":"/lazada_campaign.platform.algo","tag":"div","filter":"exp-tracking=platformAlgo","props":["utLogMap","trackInfo"]}] |
| www.daraz.lk/mobile-apps/ | spm-id | a2a0e.12010803 |
| www.daraz.lk/mobile-apps/ | keywords | |
| www.daraz.lk/mobile-apps/ | description | Get Rs.150 Off on a Minimum Spend of Rs.700 - Download an online shopping app in Sri Lanka & get huge discounts, vouchers with amazing offers round the clock. Shop from the most popular shopping app in Sri Lanka & get the latest fashion clothes, electronics, and many more products online with the Daraz app. ✓ Daraz App Free Download ✓ Cash on Delivery all Across Country. *Sri Lanka Online Shopping App |
| www.daraz.lk/mobile-apps/ | aplus-auto-exp | [{"logkey":"/lazada_campaign.platform.algo","tag":"a","filter":"exp-tracking=platformAlgo","props":["utLogMap","trackInfo"]},{"logkey":"/lazada_campaign.platform.algo","tag":"div","filter":"exp-tracking=platformAlgo","props":["utLogMap","trackInfo"]}] |
| www.daraz.lk/mobiles-tablets-accessories/ | data-spm | a2a0e |
| www.daraz.lk/mobiles-tablets-accessories/ | notranslate | |
| www.daraz.lk/mobiles-tablets-accessories/ | viewport | width=device-width |
| www.daraz.lk/mobiles-tablets-accessories/ | description | Best Deals on Mobile & Tablet Accessories Price in Sri Lanka from Daraz lk. Shop High Quality Mobile & Tablet Accessories at Best Price Across the Country. |
| www.daraz.lk/mobiles-tablets-accessories/ | google-site-verification | 25ZiIC89hBvAEL0Sgu7Ffw07GXU_d4CXtFvWyK3wMjo |
| www.daraz.lk/mobiles-tablets-accessories/ | robots | index,follow |
| www.daraz.lk/mobiles-tablets-accessories/ | aplus-auto-exp | [{"filter":"exp-tracking=suggest-official-store","logkey":"/lzdse.result.os_impr","props":["href"],"tag":"a"},{"filter":"exp-tracking=sky-line-banner","logkey":"/lzdse.result.sky_impr","props":["href"],"tag":"a"},{"logkey":"/lzdse.pub.impr_prod","tag":"div","filter":"data-tracking=product-card","props":["data-sku-simple", "data-item-id"]},{"logkey":"/lzdse.pub.impr_rec","tag":"a","filter":"data-tracking=recommendation-product-card","props":["href"]}] |
| www.daraz.lk/mobiles-tablets-accessories/ | msvalidate.01 | 557E1FB68005A08EB2DCD41767A8E71B |
| www.daraz.lk/mobile-cases-covers/ | data-spm | a2a0e |
| www.daraz.lk/mobile-cases-covers/ | notranslate | |
| www.daraz.lk/mobile-cases-covers/ | viewport | width=device-width |
| www.daraz.lk/mobile-cases-covers/ | description | Best Deals on Phone Cover Price in Sri Lanka from Daraz lk. Shop High Quality Phone Silicone Back Cover Design at Best Price Across the Country. ✓Transparent Back Cover Glass For Sale |
| www.daraz.lk/mobile-cases-covers/ | google-site-verification | 25ZiIC89hBvAEL0Sgu7Ffw07GXU_d4CXtFvWyK3wMjo |
| www.daraz.lk/mobile-cases-covers/ | robots | index, follow |
| www.daraz.lk/mobile-cases-covers/ | aplus-auto-exp | [{"filter":"exp-tracking=suggest-official-store","logkey":"/lzdse.result.os_impr","props":["href"],"tag":"a"},{"filter":"exp-tracking=sky-line-banner","logkey":"/lzdse.result.sky_impr","props":["href"],"tag":"a"},{"logkey":"/lzdse.pub.impr_prod","tag":"div","filter":"data-tracking=product-card","props":["data-sku-simple", "data-item-id"]},{"logkey":"/lzdse.pub.impr_rec","tag":"a","filter":"data-tracking=recommendation-product-card","props":["href"]}] |
| www.daraz.lk/mobile-cases-covers/ | msvalidate.01 | 557E1FB68005A08EB2DCD41767A8E71B |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.daraz.lk/mobiles-tablets-accessories/ | x-ua-compatible | ie=edge |
| www.daraz.lk/mobile-cases-covers/ | x-ua-compatible | ie=edge |
Freshness10.0
Last updated April 17, 2024
- It looks like this website was last updated on Wednesday, April 17, 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 4/17/24 | www.daraz.lk/ | Body text |
| 4/16/24 | www.daraz.lk/ | Body text |
| 4/9/24 | www.daraz.lk/ | Body text |
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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