Nibbler SEO audit for www.purina.com.au

Overall9.3

The overall score for this website.

Accessibility10.0

How accessible the website is to mobile and disabled users.

The following tests contribute to this score:

Headings9.8
Mobile 10
Page titles 10
Internal links 10
URL format 10

Experience8.5

How satisfying the website is likely to be for users.

The following tests contribute to this score:

Twitter0.0
Server behavior8.0
Amount of content8.6
Images9.4
Mobile 10
Internal links 10
Printability 10
URL format 10
Freshness 10

Marketing6.2

How well marketed and popular the website is.

The following tests contribute to this score:

Twitter0.0
Amount of content8.6
Headings9.8
Analytics 10
Page titles 10
Internal links 10
Meta tags 10
Freshness 10

Technology9.4

How well designed and built the website is.

The following tests contribute to this score:

Server behavior8.0
Images9.4
Headings9.8
Mobile 10
Internal links 10
Meta tags 10
Printability 10
URL format 10

Nibbler tested a sample of 5 pages from this website at 4:50 AM on Apr 18, 2024 (BST).

Want white-label SEO audits to share with your clients?

Top priorities for website improvement

Sign up for a Twitter account and make sure it is linked to from your site. (read more)
Ensure your web server returns a 404 HTTP status code for error pages. (read more)
Consider the amount of text on this website and increase it if appropriate. (read more)

Twitter0.0

Help

This website does not appear to be associated with a Twitter account.

This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.

Server behavior8.0

Help

404 page

Yes Compression

This website does not return a 404 error HTTP status code for missing pages. This is bad because search engines like Google might mistake this for a real page of content.
- Ensure your web server returns a 404 HTTP status code for error pages.
  Incorrectly handling 404
  Page HTTP code
  www.purina.com.au/66209870f22564.12361197 200
This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
This website follows the best practice of using a permanent (HTTP 301) redirect from http://purina.com.au to http://www.purina.com.au. This is ideal.

Page	HTTP code
www.purina.com.au/66209870f22564.12361197	200

Amount of content8.6

Help

Rendering Chart...

This website has an average of 472 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.

Amount of content discovered

Page	Characters	Words
www.purina.com.au/	4232	592
www.purina.com.au/dog/	5020	662
www.purina.com.au/dog/.../	3470	433
www.purina.com.au/dog-lifestage/.../	2547	295
www.purina.com.au/dog-lifestage/.../	3066	378

Images9.4

Help

12% of images have a clearly defined size

10 images are being resized by the browser

Most images (88.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page faster.

Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.

Non Explicitly Sized Images

Image URL	Format	Page URL
www.purina.com.au/on/.../logo.svg	svg	www.purina.com.au/
www.purina.com.au/on/.../logo.svg	svg	www.purina.com.au/
www.purina.com.au/on/.../logo.svg	svg	www.purina.com.au/dog/
www.purina.com.au/on/.../logo.svg	svg	www.purina.com.au/dog/
www.purina.com.au/on/.../logo.svg	svg	www.purina.com.au/dog/.../
www.purina.com.au/on/.../logo.svg	svg	www.purina.com.au/dog/.../
www.purina.com.au/on/.../logo.svg	svg	www.purina.com.au/dog-lifestage/.../
www.purina.com.au/on/.../logo.svg	svg	www.purina.com.au/dog-lifestage/.../
www.purina.com.au/on/.../logo.svg	svg	www.purina.com.au/dog-lifestage/.../
www.purina.com.au/on/.../logo.svg	svg	www.purina.com.au/dog-lifestage/.../
www.purina.com.au/on/.../arrow-back.svg	svg	www.purina.com.au/
www.purina.com.au/on/.../arrow-back.svg	svg	www.purina.com.au/
www.purina.com.au/on/.../arrow-back.svg	svg	www.purina.com.au/dog/
www.purina.com.au/on/.../arrow-back.svg	svg	www.purina.com.au/dog/
www.purina.com.au/on/.../arrow-back.svg	svg	www.purina.com.au/dog/.../
www.purina.com.au/on/.../arrow-back.svg	svg	www.purina.com.au/dog/.../
www.purina.com.au/on/.../arrow-back.svg	svg	www.purina.com.au/dog-lifestage/.../
www.purina.com.au/on/.../arrow-back.svg	svg	www.purina.com.au/dog-lifestage/.../
www.purina.com.au/on/.../arrow-back.svg	svg	www.purina.com.au/dog-lifestage/.../
www.purina.com.au/on/.../arrow-back.svg	svg	www.purina.com.au/dog-lifestage/.../
www.purina.com.au/on/.../arrow-cross.svg	svg	www.purina.com.au/
www.purina.com.au/on/.../arrow-cross.svg	svg	www.purina.com.au/
www.purina.com.au/on/.../arrow-cross.svg	svg	www.purina.com.au/dog/
www.purina.com.au/on/.../arrow-cross.svg	svg	www.purina.com.au/dog/
www.purina.com.au/on/.../arrow-cross.svg	svg	www.purina.com.au/dog/.../
www.purina.com.au/on/.../arrow-cross.svg	svg	www.purina.com.au/dog/.../
www.purina.com.au/on/.../arrow-cross.svg	svg	www.purina.com.au/dog-lifestage/.../
www.purina.com.au/on/.../arrow-cross.svg	svg	www.purina.com.au/dog-lifestage/.../
www.purina.com.au/on/.../arrow-cross.svg	svg	www.purina.com.au/dog-lifestage/.../
www.purina.com.au/on/.../arrow-cross.svg	svg	www.purina.com.au/dog-lifestage/.../
edge.disstg.commercecloud.salesforce.com/.../Banner-Mobile.jpg	jpg	www.purina.com.au/
edge.disstg.commercecloud.salesforce.com/.../purina-1.jpg	jpg	www.purina.com.au/
edge.disstg.commercecloud.salesforce.com/.../purina-1.jpg	jpg	www.purina.com.au/
edge.disstg.commercecloud.salesforce.com/.../HP-Cat-2.png	png	www.purina.com.au/
edge.disstg.commercecloud.salesforce.com/.../HP-Cat-1.png	png	www.purina.com.au/
edge.disstg.commercecloud.salesforce.com/.../Purina-HP-2.jpg	jpg	www.purina.com.au/
edge.disstg.commercecloud.salesforce.com/.../Purina-HP-2.jpg	jpg	www.purina.com.au/
edge.disstg.commercecloud.salesforce.com/.../what-is-catnip-and-what-does-it-do-to-cats.jpg	jpg	www.purina.com.au/
edge.disstg.commercecloud.salesforce.com/.../dogs-and-children.jpg	jpg	www.purina.com.au/
edge.disstg.commercecloud.salesforce.com/.../cat-meow-meaning.jpg	jpg	www.purina.com.au/
images.skulibrary.com/.../10584040472606.jpg?response-content-disposition=inline;filename=NEST-9300605136069-1.jpg	jpg	www.purina.com.au/
images.skulibrary.com/.../11111319437342.jpg?response-content-disposition=inline;filename=NEST-00050000292110-0.jpg	jpg	www.purina.com.au/
images.skulibrary.com/.../12239904473118.jpg?response-content-disposition=inline;filename=NEST-9300605147324-1.jpg	jpg	www.purina.com.au/
images.skulibrary.com/.../12239904473118.jpg?response-content-disposition=inline;filename=NEST-9300605147324-1.jpg	jpg	www.purina.com.au/dog-lifestage/.../
images.skulibrary.com/.../11560341897246.jpg?response-content-disposition=inline;filename=NEST-9316457880159-1.jpg	jpg	www.purina.com.au/
www.purina.com.au/.../facebook-icon.png	png	www.purina.com.au/
www.purina.com.au/.../facebook-icon.png	png	www.purina.com.au/dog/
www.purina.com.au/.../facebook-icon.png	png	www.purina.com.au/dog/.../
www.purina.com.au/.../facebook-icon.png	png	www.purina.com.au/dog-lifestage/.../
www.purina.com.au/.../facebook-icon.png	png	www.purina.com.au/dog-lifestage/.../
www.purina.com.au/.../instagram-icon.png	png	www.purina.com.au/
www.purina.com.au/.../instagram-icon.png	png	www.purina.com.au/dog/
www.purina.com.au/.../instagram-icon.png	png	www.purina.com.au/dog/.../
www.purina.com.au/.../instagram-icon.png	png	www.purina.com.au/dog-lifestage/.../
www.purina.com.au/.../instagram-icon.png	png	www.purina.com.au/dog-lifestage/.../
www.purina.com.au/.../youtube-icon.png	png	www.purina.com.au/
www.purina.com.au/.../youtube-icon.png	png	www.purina.com.au/dog/
www.purina.com.au/.../youtube-icon.png	png	www.purina.com.au/dog/.../
www.purina.com.au/.../youtube-icon.png	png	www.purina.com.au/dog-lifestage/.../
www.purina.com.au/.../youtube-icon.png	png	www.purina.com.au/dog-lifestage/.../
images.skulibrary.com/.../13189990776862.jpg?response-content-disposition=inline;filename=NEST-9300605149311-1.jpg	jpg	www.purina.com.au/dog/
images.skulibrary.com/.../13189990776862.jpg?response-content-disposition=inline;filename=NEST-9300605149311-1.jpg	jpg	www.purina.com.au/dog/.../
images.skulibrary.com/.../13189990776862.jpg?response-content-disposition=inline;filename=NEST-9300605149311-1.jpg	jpg	www.purina.com.au/dog-lifestage/.../
images.skulibrary.com/.../13170282233886.jpg?response-content-disposition=inline;filename=NEST-9300605149274-1.jpg	jpg	www.purina.com.au/dog/
images.skulibrary.com/.../13170282233886.jpg?response-content-disposition=inline;filename=NEST-9300605149274-1.jpg	jpg	www.purina.com.au/dog/.../
images.skulibrary.com/.../13170282233886.jpg?response-content-disposition=inline;filename=NEST-9300605149274-1.jpg	jpg	www.purina.com.au/dog-lifestage/.../
images.skulibrary.com/.../11560336097310.jpg?response-content-disposition=inline;filename=NEST-9316457880098-1.jpg	jpg	www.purina.com.au/dog/
images.skulibrary.com/.../13170358550558.jpg?response-content-disposition=inline;filename=NEST-9300605149229-1.jpg	jpg	www.purina.com.au/dog/
images.skulibrary.com/.../13170358550558.jpg?response-content-disposition=inline;filename=NEST-9300605149229-1.jpg	jpg	www.purina.com.au/dog/.../
images.skulibrary.com/.../13170358550558.jpg?response-content-disposition=inline;filename=NEST-9300605149229-1.jpg	jpg	www.purina.com.au/dog-lifestage/.../
images.skulibrary.com/.../13170168823838.jpg?response-content-disposition=inline;filename=NEST-9300605149571-1.jpg	jpg	www.purina.com.au/dog/
images.skulibrary.com/.../13170168823838.jpg?response-content-disposition=inline;filename=NEST-9300605149571-1.jpg	jpg	www.purina.com.au/dog/.../
images.skulibrary.com/.../13170168823838.jpg?response-content-disposition=inline;filename=NEST-9300605149571-1.jpg	jpg	www.purina.com.au/dog-lifestage/.../
images.skulibrary.com/.../9758847303710.jpg?response-content-disposition=inline;filename=NEST-9300605112537-1.jpg	jpg	www.purina.com.au/dog/
images.skulibrary.com/.../12143816638494.jpg?response-content-disposition=inline;filename=NEST-9300605161191-1.jpg	unavailable	www.purina.com.au/dog/
images.skulibrary.com/.../12143816638494.jpg?response-content-disposition=inline;filename=NEST-9300605161191-1.jpg	unavailable	www.purina.com.au/dog/.../
images.skulibrary.com/.../13170169020446.jpg?response-content-disposition=inline;filename=NEST-9300605149519-1.jpg	jpg	www.purina.com.au/dog/
images.skulibrary.com/.../13170169020446.jpg?response-content-disposition=inline;filename=NEST-9300605149519-1.jpg	jpg	www.purina.com.au/dog/.../
images.skulibrary.com/.../13170169020446.jpg?response-content-disposition=inline;filename=NEST-9300605149519-1.jpg	jpg	www.purina.com.au/dog-lifestage/.../
images.skulibrary.com/.../10925133660190.jpg?response-content-disposition=inline;filename=NEST-9300605140905-1.jpg	jpg	www.purina.com.au/dog/
images.skulibrary.com/.../12143823061022.jpg?response-content-disposition=inline;filename=NEST-9300603224898-1.jpg	unavailable	www.purina.com.au/dog/
images.skulibrary.com/.../12143823061022.jpg?response-content-disposition=inline;filename=NEST-9300603224898-1.jpg	unavailable	www.purina.com.au/dog/.../
images.skulibrary.com/.../12255674826782.jpg?response-content-disposition=inline;filename=NEST-9300605147355-1.jpg	jpg	www.purina.com.au/dog/.../
images.skulibrary.com/.../13170201067550.jpg?response-content-disposition=inline;filename=NEST-9300605149465-1.jpg	jpg	www.purina.com.au/dog/.../
images.skulibrary.com/.../13170201067550.jpg?response-content-disposition=inline;filename=NEST-9300605149465-1.jpg	jpg	www.purina.com.au/dog-lifestage/.../
images.skulibrary.com/.../13170219188254.jpg?response-content-disposition=inline;filename=NEST-9300605149359-1.jpg	jpg	www.purina.com.au/dog-lifestage/.../
images.skulibrary.com/.../13189998673950.jpg?response-content-disposition=inline;filename=NEST-9300605149267-1.jpg	jpg	www.purina.com.au/dog-lifestage/.../
images.skulibrary.com/.../13170153029662.jpg?response-content-disposition=inline;filename=NEST-9300605149687-7.jpg	jpg	www.purina.com.au/dog-lifestage/.../
images.skulibrary.com/.../13170391777310.jpg?response-content-disposition=inline;filename=NEST-9300605149694-1.jpg	jpg	www.purina.com.au/dog-lifestage/.../
images.skulibrary.com/.../12239988686878.jpg?response-content-disposition=inline;filename=NEST-9300605147591-1.jpg	jpg	www.purina.com.au/dog-lifestage/.../
images.skulibrary.com/.../13170267815966.jpg?response-content-disposition=inline;filename=NEST-9300605149533-1.jpg	jpg	www.purina.com.au/dog-lifestage/.../
images.skulibrary.com/.../13170299895838.jpg?response-content-disposition=inline;filename=NEST-9300605149373-1.jpg	jpg	www.purina.com.au/dog-lifestage/.../
images.skulibrary.com/.../12240024928286.jpg?response-content-disposition=inline;filename=NEST-9300605147409-1.jpg	jpg	www.purina.com.au/dog-lifestage/.../
images.skulibrary.com/.../12240029581342.jpg?response-content-disposition=inline;filename=NEST-9300605147393-1.jpg	jpg	www.purina.com.au/dog-lifestage/.../

10 images are being stretched in the browser.

The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.

Stretched Images

Image URL	Format	Page URL
www.facebook.com/tr...&noscript=1	gif	www.purina.com.au/
www.facebook.com/tr...&noscript=1	gif	www.purina.com.au/dog/
www.facebook.com/tr...&noscript=1	gif	www.purina.com.au/dog/.../
www.facebook.com/tr...&noscript=1	gif	www.purina.com.au/dog-lifestage/.../
www.facebook.com/tr...&noscript=1	gif	www.purina.com.au/dog-lifestage/.../
www.purina.com.au/.../purina-logo-footer.png	png	www.purina.com.au/
www.purina.com.au/.../purina-logo-footer.png	png	www.purina.com.au/dog/
www.purina.com.au/.../purina-logo-footer.png	png	www.purina.com.au/dog/.../
www.purina.com.au/.../purina-logo-footer.png	png	www.purina.com.au/dog-lifestage/.../
www.purina.com.au/.../purina-logo-footer.png	png	www.purina.com.au/dog-lifestage/.../

1 image on this website could not be downloaded. Broken images may cause the website to display incorrectly for visitors.

Check any images which could not be downloaded and fix them if necessary.

Unavailable images

Image URL	HTTP status code	Page URL
images.skulibrary.com/.../12143816638494.jpg?response-content-disposition=inline;filename=NEST-9300605161191-1.jpg	403
images.skulibrary.com/.../12143823061022.jpg?response-content-disposition=inline;filename=NEST-9300603224898-1.jpg	403

Headings9.8

Help

All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
Some headings (3.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.

Page headings detail

URL	Heading	Level
www.purina.com.au/	Welcome to Purina	H1
www.purina.com.au/	PetCare Advice & Articles	H2
www.purina.com.au/	OUR POLICIES	H2
www.purina.com.au/	SHOP	H2
www.purina.com.au/	HELP	H2
www.purina.com.au/	WE ARE SOCIAL!	H2
www.purina.com.au/	Choosing A Pet?	H3
www.purina.com.au/	Cat Food Range	H3
www.purina.com.au/	Dog Food Range	H3
www.purina.com.au/	Our Passion	H3
www.purina.com.au/	Most Viewed Purina Products	H3
www.purina.com.au/dog/	DOG	H1
www.purina.com.au/dog/	OUR POLICIES	H2
www.purina.com.au/dog/	SHOP	H2
www.purina.com.au/dog/	HELP	H2
www.purina.com.au/dog/	WE ARE SOCIAL!	H2
www.purina.com.au/dog/.../	Dog Lifestage	H1
www.purina.com.au/dog/.../	OUR POLICIES	H2
www.purina.com.au/dog/.../	SHOP	H2
www.purina.com.au/dog/.../	HELP	H2
www.purina.com.au/dog/.../	WE ARE SOCIAL!	H2
www.purina.com.au/dog-lifestage/.../	Puppy Food	H1
www.purina.com.au/dog-lifestage/.../	OUR POLICIES	H2
www.purina.com.au/dog-lifestage/.../	SHOP	H2
www.purina.com.au/dog-lifestage/.../	HELP	H2
www.purina.com.au/dog-lifestage/.../	WE ARE SOCIAL!	H2
www.purina.com.au/dog-lifestage/.../	Adult Dog Food	H1
www.purina.com.au/dog-lifestage/.../	OUR POLICIES	H2
www.purina.com.au/dog-lifestage/.../	SHOP	H2
www.purina.com.au/dog-lifestage/.../	HELP	H2
www.purina.com.au/dog-lifestage/.../	WE ARE SOCIAL!	H2

Mobile10.0

Help

All of this website appears to be optimised for viewing on a mobile phone or a tablet.

Media specific CSS detected

Media	Min width	Max width	CSS file
all	544px	-	www.purina.com.au/.../campaignBanner.css
all	769px	-	www.purina.com.au/.../campaignBanner.css
all	992px	-	www.purina.com.au/.../campaignBanner.css
all	1200px	-	www.purina.com.au/.../campaignBanner.css
all	992px	-	www.purina.com.au/.../up4ProductsCarousel.css
all	992px	-	www.purina.com.au/.../up4ProductsCarousel.css
all	769px	-	www.purina.com.au/.../up4ProductsCarousel.css
all	992px	-	www.purina.com.au/.../up4ProductsCarousel.css
all	1200px	-	www.purina.com.au/.../up4ProductsCarousel.css
all	992px	-	www.purina.com.au/.../up4ProductsCarousel.css
all	992px	-	www.purina.com.au/.../up4ProductsCarousel.css
all	769px	-	www.purina.com.au/.../up4ProductsCarousel.css
all	1200px	-	www.purina.com.au/.../up4ProductsCarousel.css
all	769px	-	www.purina.com.au/.../up4ProductsCarousel.css
all	1200px	-	www.purina.com.au/.../up4ProductsCarousel.css
all	769px	-	www.purina.com.au/on/.../global.css
all	992px	-	www.purina.com.au/on/.../global.css
all	1200px	-	www.purina.com.au/on/.../global.css
all	544px	-	www.purina.com.au/on/.../global.css
all	769px	-	www.purina.com.au/on/.../global.css
all	992px	-	www.purina.com.au/on/.../global.css
all	1200px	-	www.purina.com.au/on/.../global.css
all	-	543.98px	www.purina.com.au/on/.../global.css
all	-	768.98px	www.purina.com.au/on/.../global.css
all	-	991.98px	www.purina.com.au/on/.../global.css
all	-	1199.98px	www.purina.com.au/on/.../global.css
all	544px	-	www.purina.com.au/on/.../global.css
all	544px	-	www.purina.com.au/on/.../global.css
all	769px	-	www.purina.com.au/on/.../global.css
all	992px	-	www.purina.com.au/on/.../global.css
all	1200px	-	www.purina.com.au/on/.../global.css
all	-	543.98px	www.purina.com.au/on/.../global.css
all	544px	-	www.purina.com.au/on/.../global.css
all	-	768.98px	www.purina.com.au/on/.../global.css
all	769px	-	www.purina.com.au/on/.../global.css
all	-	991.98px	www.purina.com.au/on/.../global.css
all	992px	-	www.purina.com.au/on/.../global.css
all	-	1199.98px	www.purina.com.au/on/.../global.css
all	1200px	-	www.purina.com.au/on/.../global.css
all	544px	-	www.purina.com.au/on/.../global.css
all	544px	-	www.purina.com.au/on/.../global.css
all	544px	-	www.purina.com.au/on/.../global.css
all	544px	-	www.purina.com.au/on/.../global.css
all	544px	-	www.purina.com.au/on/.../global.css
all	769px	-	www.purina.com.au/on/.../global.css
all	992px	-	www.purina.com.au/on/.../global.css
all	1200px	-	www.purina.com.au/on/.../global.css
all	544px	-	www.purina.com.au/on/.../global.css
all	992px	-	www.purina.com.au/on/.../global.css
all	1200px	-	www.purina.com.au/on/.../global.css
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all	769px	991.98px	www.purina.com.au/on/.../global.css
all	-	768.98px	www.purina.com.au/on/.../global.css
all	-	991.98px	www.purina.com.au/on/.../global.css
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all	-	991.98px	www.purina.com.au/on/.../global.css
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all	-	991.98px	www.purina.com.au/on/.../global.css
all	769px	991.98px	www.purina.com.au/on/.../global.css
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all	992px	1199.98px	www.purina.com.au/on/.../global.css
all	992px	1199.98px	www.purina.com.au/on/.../global.css
all	992px	-	www.purina.com.au/on/.../global.css
all	-	991.98px	www.purina.com.au/on/.../global.css
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all	992px	-	www.purina.com.au/on/.../global.css
all	-	1199.98px	www.purina.com.au/on/.../global.css
all	-	991.98px	www.purina.com.au/on/.../global.css
all	-	991.98px	www.purina.com.au/on/.../global.css
all	-	991.98px	www.purina.com.au/on/.../global.css
all	-	991.98px	www.purina.com.au/on/.../global.css
all	992px	-	www.purina.com.au/on/.../global.css
all	992px	-	www.purina.com.au/on/.../global.css
all	-	1199.98px	www.purina.com.au/on/.../global.css
all	769px	-	www.purina.com.au/on/.../global.css
all	769px	-	www.purina.com.au/on/.../global.css
all	-	991.98px	www.purina.com.au/on/.../global.css
all	992px	-	www.purina.com.au/on/.../global.css
all	-	991.98px	www.purina.com.au/on/.../global.css
all	992px	-	www.purina.com.au/on/.../global.css
all	-	991.98px	www.purina.com.au/on/.../global.css
all	992px	-	www.purina.com.au/on/.../global.css
all	992px	-	www.purina.com.au/on/.../global.css
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all	-	991.98px	www.purina.com.au/on/.../global.css
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all	-	991.98px	www.purina.com.au/on/.../global.css
all	-	991.98px	www.purina.com.au/on/.../global.css
all	992px	-	www.purina.com.au/
all	-	768.98px	www.purina.com.au/on/.../search.css
all	-	543.98px	www.purina.com.au/on/.../search.css
all	769px	-	www.purina.com.au/on/.../search.css
all	544px	768.98px	www.purina.com.au/on/.../search.css
all	-	543.98px	www.purina.com.au/on/.../search.css
all	544px	768.98px	www.purina.com.au/on/.../search.css
all	-	543.98px	www.purina.com.au/on/.../search.css
all	-	768.98px	www.purina.com.au/on/.../search.css
all	544px	768.98px	www.purina.com.au/on/.../search.css
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all	-	543.98px	www.purina.com.au/on/.../search.css
all	-	768.98px	www.purina.com.au/on/.../search.css
all	-	543.98px	www.purina.com.au/on/.../search.css
all	-	543.98px	www.purina.com.au/on/.../search.css
all	-	543.98px	www.purina.com.au/on/.../search.css
all	544px	-	www.purina.com.au/on/.../search.css
all	769px	-	www.purina.com.au/on/.../search.css
all	992px	-	www.purina.com.au/on/.../search.css
all	1200px	-	www.purina.com.au/on/.../search.css
all	992px	-	www.purina.com.au/on/.../search.css
all	992px	-	www.purina.com.au/on/.../search.css
all	992px	-	www.purina.com.au/on/.../search.css
all	769px	-	www.purina.com.au/on/.../search.css
all	-	991.98px	www.purina.com.au/on/.../search.css
all	992px	-	www.purina.com.au/on/.../search.css
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all	-	1199.98px	www.purina.com.au/on/.../search.css
all	992px	-	www.purina.com.au/on/.../search.css
all	992px	-	www.purina.com.au/on/.../search.css
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all	992px	-	www.purina.com.au/on/.../search.css
all	992px	-	www.purina.com.au/on/.../search.css
all	992px	-	www.purina.com.au/on/.../search.css
all	769px	-	www.purina.com.au/on/.../search.css
all	992px	-	www.purina.com.au/on/.../search.css
all	-	991.98px	www.purina.com.au/on/.../search.css
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all	-	1199.98px	www.purina.com.au/on/.../search.css
all	-	991.98px	www.purina.com.au/on/.../search.css
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all	-	991.98px	www.purina.com.au/on/.../search.css
all	992px	-	www.purina.com.au/on/.../search.css
all	769px	-	www.purina.com.au/on/.../search.css
all	769px	991.98px	www.purina.com.au/on/.../search.css
all	-	991.98px	www.purina.com.au/on/.../search.css
all	-	543.98px	www.purina.com.au/on/.../search.css
all	-	768.98px	www.purina.com.au/on/.../search.css
all	-	991.98px	www.purina.com.au/on/.../search.css
all	-	1199.98px	www.purina.com.au/on/.../search.css
all	992px	-	www.purina.com.au/on/.../search.css
all	-	991.98px	www.purina.com.au/on/.../search.css
all	992px	-	www.purina.com.au/on/.../search.css
all	-	991.98px	www.purina.com.au/on/.../search.css
all	-	991.98px	www.purina.com.au/on/.../search.css
all	-	768.98px	www.purina.com.au/on/.../search.css
all	-	991.98px	www.purina.com.au/on/.../search.css
all	-	991.98px	www.purina.com.au/on/.../search.css
all	-	991.98px	www.purina.com.au/on/.../search.css
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all	992px	-	www.purina.com.au/on/.../search.css
all	992px	-	www.purina.com.au/on/.../search.css
all	-	991.98px	www.purina.com.au/on/.../search.css
all	-	1199.98px	www.purina.com.au/on/.../search.css
all	-	991.98px	www.purina.com.au/on/.../search.css
all	-	991.98px	www.purina.com.au/on/.../search.css
all	-	991.98px	www.purina.com.au/on/.../search.css
all	-	991.98px	www.purina.com.au/on/.../search.css
all	-	543.98px	www.purina.com.au/on/.../search.css
all	-	768.98px	www.purina.com.au/on/.../search.css
all	-	991.98px	www.purina.com.au/on/.../search.css
all	-	1199.98px	www.purina.com.au/on/.../search.css
all	-	543.98px	www.purina.com.au/on/.../search.css
all	-	543.98px	www.purina.com.au/on/.../search.css
all	-	543.98px	www.purina.com.au/on/.../search.css
all	-	543.98px	www.purina.com.au/on/.../search.css
all	-	991.98px	www.purina.com.au/on/.../search.css
all	-	768.98px	www.purina.com.au/on/.../search.css
all	-	768.98px	www.purina.com.au/on/.../search.css
all	-	991.98px	www.purina.com.au/on/.../search.css
all	-	768.98px	www.purina.com.au/on/.../search.css
all	-	543.98px	www.purina.com.au/on/.../search.css
all	-	991.98px	www.purina.com.au/on/.../search.css
all	-	768.98px	www.purina.com.au/on/.../search.css
all	-	991.98px	www.purina.com.au/on/.../search.css
all	-	768.98px	www.purina.com.au/on/.../search.css
all	-	991.98px	www.purina.com.au/on/.../search.css
all	-	768.98px	www.purina.com.au/on/.../search.css
all	992px	-	www.purina.com.au/on/.../search.css
all	-	1199.98px	www.purina.com.au/on/.../search.css
all	-	991.98px	www.purina.com.au/on/.../search.css
all	-	1199.98px	www.purina.com.au/on/.../search.css
all	-	991.98px	www.purina.com.au/on/.../search.css
all	-	991.98px	www.purina.com.au/on/.../search.css
all	-	1199.98px	www.purina.com.au/on/.../search.css
all	992px	-	www.purina.com.au/on/.../search.css
all	-	768.98px	www.purina.com.au/on/.../search.css
all	-	768.98px	www.purina.com.au/on/.../search.css
all	-	991.98px	www.purina.com.au/on/.../search.css
all	992px	-	www.purina.com.au/on/.../search.css
all	-	991.98px	www.purina.com.au/on/.../search.css
all	-	991.98px	www.purina.com.au/on/.../search.css
all	-	991.98px	www.purina.com.au/on/.../search.css
all	-	991.98px	www.purina.com.au/on/.../search.css
all	992px	-	www.purina.com.au/dog/
all	992px	-	www.purina.com.au/dog/.../
all	992px	-	www.purina.com.au/dog-lifestage/.../
all	992px	-	www.purina.com.au/dog-lifestage/.../

Analytics10.0

Help

100% of pages use analytics

Google Tag Manager

Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behavior.

Page titles10.0

Help

100% of pages have defined titles

0% of page titles are weak

All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.

Page titles

Page title	Notes
Nestle Purina Australia \| Cat & Dog Food & Pet Care Products	OK
Dog Food and Products - Purina Australia	OK
Dog Food - Three Lifestages - Purina Australia	OK
Lifestage - Puppy Food Range - Purina Australia	OK
Lifestage - Adult Dog Food - Purina Australia	OK

Internal links10.0

Help

Every link tested appears to be well defined. This is good because well defined links help SEO and aid accessibility.

Meta tags10.0

Help

This is how this website will look in Google search listings:

Nestle Purina Australia | Cat & Dog Food & Pet Care Products

www.purina.com.au/

Find the right Purina dog food, cat food, treats, and care products designed for your dog or cat. Learn more with Purina Australia today.

All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.

Meta Tags (name attribute)

Page URL	Name	Content
www.purina.com.au/	viewport	width=device-width, initial-scale=1
www.purina.com.au/	description	Find the right Purina dog food, cat food, treats, and care products designed for your dog or cat. Learn more with Purina Australia today.
www.purina.com.au/	keywords	dog, dog food, cat, cat food, treats, petcare, pets, Purina
www.purina.com.au/	google-site-verification	Q36rbRkbPYb6ncWDkgub0YwUKqX6r3R50xsNBMyoRRo
www.purina.com.au/dog/	viewport	width=device-width, initial-scale=1
www.purina.com.au/dog/	description	Purina's dog products, from food to toys, cater to all life stages. Explore tailored options for puppies to seniors, including grain-free choices for optimal health.
www.purina.com.au/dog/	keywords	Purina Australia
www.purina.com.au/dog/	twitter:card	summary
www.purina.com.au/dog/	twitter:title	Dog Food and Products - Purina Australia
www.purina.com.au/dog/	twitter:description	Purina's dog products, from food to toys, cater to all life stages. Explore tailored options for puppies to seniors, including grain-free choices for optimal health.
www.purina.com.au/dog/	robots	index,follow
www.purina.com.au/dog/	google-site-verification	Q36rbRkbPYb6ncWDkgub0YwUKqX6r3R50xsNBMyoRRo
www.purina.com.au/dog/.../	viewport	width=device-width, initial-scale=1
www.purina.com.au/dog/.../	description	Purina provides a comprehensive selection of dog food, ensuring complete, balanced nutrition tailored to your dog's specific life stage and requirements.
www.purina.com.au/dog/.../	keywords	Purina Australia
www.purina.com.au/dog/.../	twitter:card	summary
www.purina.com.au/dog/.../	twitter:title	Dog Food - Three Lifestages - Purina Australia
www.purina.com.au/dog/.../	twitter:description	Purina provides a comprehensive selection of dog food, ensuring complete, balanced nutrition tailored to your dog's specific life stage and requirements.
www.purina.com.au/dog/.../	robots	index,follow
www.purina.com.au/dog/.../	google-site-verification	Q36rbRkbPYb6ncWDkgub0YwUKqX6r3R50xsNBMyoRRo
www.purina.com.au/dog-lifestage/.../	viewport	width=device-width, initial-scale=1
www.purina.com.au/dog-lifestage/.../	description	Puppy food vital for healthy development, offering essential nutrients, vitamins, and minerals crucial for young dogs during their growth stages.
www.purina.com.au/dog-lifestage/.../	keywords	Purina Australia
www.purina.com.au/dog-lifestage/.../	twitter:card	summary
www.purina.com.au/dog-lifestage/.../	twitter:title	Lifestage - Puppy Food Range - Purina Australia
www.purina.com.au/dog-lifestage/.../	twitter:description	Puppy food vital for healthy development, offering essential nutrients, vitamins, and minerals crucial for young dogs during their growth stages.
www.purina.com.au/dog-lifestage/.../	robots	index,follow
www.purina.com.au/dog-lifestage/.../	google-site-verification	Q36rbRkbPYb6ncWDkgub0YwUKqX6r3R50xsNBMyoRRo
www.purina.com.au/dog-lifestage/.../	viewport	width=device-width, initial-scale=1
www.purina.com.au/dog-lifestage/.../	description	Nutrient-rich adult dog food ensures weight maintenance, aids digestion, supports immunity, and promotes overall health for mature dogs' longevity.
www.purina.com.au/dog-lifestage/.../	keywords	Purina Australia
www.purina.com.au/dog-lifestage/.../	twitter:card	summary
www.purina.com.au/dog-lifestage/.../	twitter:title	Lifestage - Adult Dog Food - Purina Australia
www.purina.com.au/dog-lifestage/.../	twitter:description	Nutrient-rich adult dog food ensures weight maintenance, aids digestion, supports immunity, and promotes overall health for mature dogs' longevity.
www.purina.com.au/dog-lifestage/.../	robots	index,follow
www.purina.com.au/dog-lifestage/.../	google-site-verification	Q36rbRkbPYb6ncWDkgub0YwUKqX6r3R50xsNBMyoRRo

Meta Tags (http-equiv attribute)

Page URL	Name	Content
www.purina.com.au/	x-ua-compatible	ie=edge
www.purina.com.au/dog/	x-ua-compatible	ie=edge
www.purina.com.au/dog/.../	x-ua-compatible	ie=edge
www.purina.com.au/dog-lifestage/.../	x-ua-compatible	ie=edge
www.purina.com.au/dog-lifestage/.../	x-ua-compatible	ie=edge

Printability10.0

Help

100% of pages are optimized for printing

All pages of this website appear to be optimized for printing (using CSS).

Media specific CSS detected

Media	Min width	Max width	CSS file
all	544px	-	www.purina.com.au/.../campaignBanner.css
all	769px	-	www.purina.com.au/.../campaignBanner.css
all	992px	-	www.purina.com.au/.../campaignBanner.css
all	1200px	-	www.purina.com.au/.../campaignBanner.css
all	992px	-	www.purina.com.au/.../up4ProductsCarousel.css
all	992px	-	www.purina.com.au/.../up4ProductsCarousel.css
all	769px	-	www.purina.com.au/.../up4ProductsCarousel.css
all	992px	-	www.purina.com.au/.../up4ProductsCarousel.css
all	1200px	-	www.purina.com.au/.../up4ProductsCarousel.css
all	992px	-	www.purina.com.au/.../up4ProductsCarousel.css
all	992px	-	www.purina.com.au/.../up4ProductsCarousel.css
all	769px	-	www.purina.com.au/.../up4ProductsCarousel.css
all	1200px	-	www.purina.com.au/.../up4ProductsCarousel.css
all	769px	-	www.purina.com.au/.../up4ProductsCarousel.css
all	1200px	-	www.purina.com.au/.../up4ProductsCarousel.css
all	769px	-	www.purina.com.au/on/.../global.css
all	992px	-	www.purina.com.au/on/.../global.css
all	1200px	-	www.purina.com.au/on/.../global.css
all	544px	-	www.purina.com.au/on/.../global.css
all	769px	-	www.purina.com.au/on/.../global.css
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all	-	543.98px	www.purina.com.au/on/.../global.css
all	-	768.98px	www.purina.com.au/on/.../global.css
all	-	991.98px	www.purina.com.au/on/.../global.css
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all	544px	-	www.purina.com.au/on/.../global.css
all	544px	-	www.purina.com.au/on/.../global.css
all	769px	-	www.purina.com.au/on/.../global.css
all	992px	-	www.purina.com.au/on/.../global.css
all	1200px	-	www.purina.com.au/on/.../global.css
all	-	543.98px	www.purina.com.au/on/.../global.css
all	544px	-	www.purina.com.au/on/.../global.css
all	-	768.98px	www.purina.com.au/on/.../global.css
all	769px	-	www.purina.com.au/on/.../global.css
all	-	991.98px	www.purina.com.au/on/.../global.css
all	992px	-	www.purina.com.au/on/.../global.css
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all	544px	-	www.purina.com.au/on/.../global.css
all	544px	-	www.purina.com.au/on/.../global.css
all	769px	-	www.purina.com.au/on/.../global.css
all	992px	-	www.purina.com.au/on/.../global.css
all	1200px	-	www.purina.com.au/on/.../global.css
all	544px	-	www.purina.com.au/on/.../global.css
all	992px	-	www.purina.com.au/on/.../global.css
all	1200px	-	www.purina.com.au/on/.../global.css
all	544px	-	www.purina.com.au/on/.../global.css
all	769px	-	www.purina.com.au/on/.../global.css
all	992px	-	www.purina.com.au/on/.../global.css
all	1200px	-	www.purina.com.au/on/.../global.css
print	-	-	www.purina.com.au/on/.../global.css
all	544px	-	www.purina.com.au/on/.../global.css
all	769px	-	www.purina.com.au/on/.../global.css
all	992px	-	www.purina.com.au/on/.../global.css
all	1200px	-	www.purina.com.au/on/.../global.css
all	544px	-	www.purina.com.au/on/.../global.css
all	769px	-	www.purina.com.au/on/.../global.css
all	992px	-	www.purina.com.au/on/.../global.css
all	1200px	-	www.purina.com.au/on/.../global.css
all	544px	-	www.purina.com.au/on/.../global.css
all	769px	-	www.purina.com.au/on/.../global.css
all	992px	-	www.purina.com.au/on/.../global.css
all	1200px	-	www.purina.com.au/on/.../global.css
all	544px	-	www.purina.com.au/on/.../global.css
all	769px	-	www.purina.com.au/on/.../global.css
all	992px	-	www.purina.com.au/on/.../global.css
all	1200px	-	www.purina.com.au/on/.../global.css
print	-	-	www.purina.com.au/on/.../global.css
all	544px	768.98px	www.purina.com.au/on/.../global.css
all	769px	991.98px	www.purina.com.au/on/.../global.css
all	992px	1199.98px	www.purina.com.au/on/.../global.css
all	1200px	-	www.purina.com.au/on/.../global.css
all	-	543.98px	www.purina.com.au/on/.../global.css
all	-	768.98px	www.purina.com.au/on/.../global.css
all	-	991.98px	www.purina.com.au/on/.../global.css
all	-	1199.98px	www.purina.com.au/on/.../global.css
all	544px	-	www.purina.com.au/on/.../global.css
all	544px	-	www.purina.com.au/on/.../global.css
all	1200px	-	www.purina.com.au/on/.../global.css
all	992px	1199.98px	www.purina.com.au/on/.../global.css
all	769px	991.98px	www.purina.com.au/on/.../global.css
all	1200px	-	www.purina.com.au/on/.../global.css
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all	-	991.98px	www.purina.com.au/on/.../global.css
all	992px	-	www.purina.com.au/
all	-	768.98px	www.purina.com.au/on/.../search.css
all	-	543.98px	www.purina.com.au/on/.../search.css
all	769px	-	www.purina.com.au/on/.../search.css
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all	544px	768.98px	www.purina.com.au/on/.../search.css
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all	-	768.98px	www.purina.com.au/on/.../search.css
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all	-	543.98px	www.purina.com.au/on/.../search.css
all	544px	-	www.purina.com.au/on/.../search.css
all	769px	-	www.purina.com.au/on/.../search.css
all	992px	-	www.purina.com.au/on/.../search.css
all	1200px	-	www.purina.com.au/on/.../search.css
all	992px	-	www.purina.com.au/on/.../search.css
all	992px	-	www.purina.com.au/on/.../search.css
all	992px	-	www.purina.com.au/on/.../search.css
all	769px	-	www.purina.com.au/on/.../search.css
all	-	991.98px	www.purina.com.au/on/.../search.css
all	992px	-	www.purina.com.au/on/.../search.css
all	-	1199.98px	www.purina.com.au/on/.../search.css
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all	992px	-	www.purina.com.au/on/.../search.css
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all	992px	-	www.purina.com.au/on/.../search.css
all	992px	-	www.purina.com.au/on/.../search.css
all	992px	-	www.purina.com.au/on/.../search.css
all	769px	-	www.purina.com.au/on/.../search.css
all	992px	-	www.purina.com.au/on/.../search.css
all	-	991.98px	www.purina.com.au/on/.../search.css
all	992px	-	www.purina.com.au/on/.../search.css
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all	-	991.98px	www.purina.com.au/on/.../search.css
all	992px	-	www.purina.com.au/on/.../search.css
all	769px	-	www.purina.com.au/on/.../search.css
all	769px	991.98px	www.purina.com.au/on/.../search.css
all	-	991.98px	www.purina.com.au/on/.../search.css
all	-	543.98px	www.purina.com.au/on/.../search.css
all	-	768.98px	www.purina.com.au/on/.../search.css
all	-	991.98px	www.purina.com.au/on/.../search.css
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all	992px	-	www.purina.com.au/on/.../search.css
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all	992px	-	www.purina.com.au/on/.../search.css
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all	-	543.98px	www.purina.com.au/on/.../search.css
all	-	768.98px	www.purina.com.au/on/.../search.css
all	-	991.98px	www.purina.com.au/on/.../search.css
all	-	1199.98px	www.purina.com.au/on/.../search.css
all	-	543.98px	www.purina.com.au/on/.../search.css
all	-	543.98px	www.purina.com.au/on/.../search.css
all	-	543.98px	www.purina.com.au/on/.../search.css
all	-	543.98px	www.purina.com.au/on/.../search.css
all	-	991.98px	www.purina.com.au/on/.../search.css
all	-	768.98px	www.purina.com.au/on/.../search.css
all	-	768.98px	www.purina.com.au/on/.../search.css
all	-	991.98px	www.purina.com.au/on/.../search.css
all	-	768.98px	www.purina.com.au/on/.../search.css
all	-	543.98px	www.purina.com.au/on/.../search.css
all	-	991.98px	www.purina.com.au/on/.../search.css
all	-	768.98px	www.purina.com.au/on/.../search.css
all	-	991.98px	www.purina.com.au/on/.../search.css
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all	-	991.98px	www.purina.com.au/on/.../search.css
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all	992px	-	www.purina.com.au/on/.../search.css
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all	-	991.98px	www.purina.com.au/on/.../search.css
all	-	991.98px	www.purina.com.au/on/.../search.css
all	-	1199.98px	www.purina.com.au/on/.../search.css
all	992px	-	www.purina.com.au/on/.../search.css
all	-	768.98px	www.purina.com.au/on/.../search.css
all	-	768.98px	www.purina.com.au/on/.../search.css
all	-	991.98px	www.purina.com.au/on/.../search.css
all	992px	-	www.purina.com.au/on/.../search.css
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all	-	991.98px	www.purina.com.au/on/.../search.css
all	992px	-	www.purina.com.au/dog/
all	992px	-	www.purina.com.au/dog/.../
all	992px	-	www.purina.com.au/dog-lifestage/.../
all	992px	-	www.purina.com.au/dog-lifestage/.../

URL format10.0

Help

Every URL is well written

This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.

Freshness10.0

Help

Last updated April 3, 2024

It looks like this website was last updated on Wednesday, April 3, 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.

All dates found

Date	File	Source
10/25/23	www.purina.com.au/.../youtube-icon.png	Last modified header
10/25/23	www.purina.com.au/.../instagram-icon.png	Last modified header
10/25/23	www.purina.com.au/.../facebook-icon.png	Last modified header
8/7/23	www.purina.com.au/.../purina-logo-footer.png	Last modified header
4/3/24	www.purina.com.au/on/.../arrow-cross.svg	Last modified header
4/3/24	www.purina.com.au/on/.../arrow-back.svg	Last modified header
4/3/24	www.purina.com.au/on/.../logo.svg	Last modified header
4/3/24	www.purina.com.au/on/.../common.css	Last modified header
4/3/24	www.purina.com.au/on/.../global.css	Last modified header
4/3/24	www.purina.com.au/.../startupKitPage.css	Last modified header
4/3/24	www.purina.com.au/on/.../banner.css	Last modified header
4/3/24	www.purina.com.au/.../articleContent.css	Last modified header
4/3/24	www.purina.com.au/.../contentWithImage.css	Last modified header
4/3/24	www.purina.com.au/.../contentGrid2x3.css	Last modified header
4/3/24	www.purina.com.au/on/.../textContent.css	Last modified header
4/3/24	www.purina.com.au/on/.../buttonLink.css	Last modified header
4/3/24	www.purina.com.au/.../contentGridItem.css	Last modified header
4/3/24	www.purina.com.au/.../up4ProductsCarousel.css	Last modified header
4/3/24	www.purina.com.au/on/.../swiperCss.css	Last modified header
4/3/24	www.purina.com.au/.../campaignBanner.css	Last modified header
4/3/24	www.purina.com.au/on/.../search.css	Last modified header

Popularityi

Help

Sorry, it was not possible to determine the popularity for this website.

Source: Ahrefs

Domain agei

Help

Sorry, we cannot check the domain age of .com.au websites.

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Nibbler SEO audit for www.purina.com.au

Summary

Overall9.3

Accessibility10.0

Experience8.5

Marketing6.2

Technology9.4

Top priorities for website improvement

Twitter0.0

Server behavior8.0

Incorrectly handling 404

Amount of content8.6

Amount of content discovered

Images9.4

Non Explicitly Sized Images

Stretched Images

Unavailable images

Headings9.8

Page headings detail

Mobile10.0

Media specific CSS detected

Analytics10.0

Page titles10.0

Page titles

Internal links10.0

Meta tags10.0

Meta Tags (name attribute)

Meta Tags (http-equiv attribute)

Printability10.0

Media specific CSS detected

URL format10.0

Freshness10.0

All dates found

Popularityi

Domain agei

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